【摘要】：戰(zhàn)略聯(lián)盟成員相關(guān)性對于戰(zhàn)略聯(lián)盟的穩(wěn)定性、風(fēng)險水平和績效具有重要影響,借鑒研究集團(tuán)多元化戰(zhàn)略的LRUH模型,測度戰(zhàn)略聯(lián)盟成員相關(guān)性,將戰(zhàn)略聯(lián)盟劃分為低度多元化聯(lián)盟、非相關(guān)戰(zhàn)略聯(lián)盟、相關(guān)戰(zhàn)略聯(lián)盟和高度多元化聯(lián)盟4種類型。以中國汽車產(chǎn)業(yè)中代表性企業(yè)戰(zhàn)略聯(lián)盟為例,應(yīng)用LRUH模型對汽車行業(yè)戰(zhàn)略聯(lián)盟的相關(guān)性進(jìn)行了測度。最后,分析了用LRUH模型的優(yōu)點(diǎn)和不足,并展望了未來的研究方向。
[Abstract]:The relevance of strategic alliance members has an important impact on the stability, risk level and performance of strategic alliance. The LRUH model of research group diversification strategy is used for reference to measure the correlation of strategic alliance members. The strategic alliance is divided into four types: low diversification alliance, non-related strategic alliance, related strategic alliance and highly diversified alliance. Taking the strategic alliance of representative enterprises in the automobile industry of China as an example, the correlation of strategic alliance of automobile industry is measured by using LRUH model. Finally, the advantages and disadvantages of LRUH model are analyzed, and the future research direction is prospected.
【作者單位】： 哈爾濱理工大學(xué)管理學(xué)院;
【基金】：國家自然科學(xué)基金項(xiàng)目(71372179) 黑龍江省留學(xué)歸國人員科學(xué)基金項(xiàng)目(LC2012C16) 黑龍江省高校青年學(xué)術(shù)骨干項(xiàng)目(1254G022)
【分類號】：F272
，

本文編號：2446038