【摘要】：隨著跨國公司企業(yè)大學(xué)的蓬勃發(fā)展,評估企業(yè)大學(xué)的經(jīng)營績效并對其進行發(fā)展宏觀指引和微觀調(diào)控已越來越重要。研究發(fā)現(xiàn),平衡記分卡作為有著重要影響力的戰(zhàn)略管理工具,是一個從企業(yè)戰(zhàn)略管理高度綜合評價企業(yè)經(jīng)營績效的有效方法,通過引入平衡記分卡的財務(wù)、客戶、內(nèi)部流程、學(xué)習(xí)與成長四個維度對跨國公司企業(yè)大學(xué)進行戰(zhàn)略分析,并構(gòu)建一套基于平衡計分卡的跨國公司企業(yè)大學(xué)評價體系,有助于為跨國公司企業(yè)大學(xué)的快速發(fā)展提供策略支持。
[Abstract]:With the rapid development of multinational corporations' universities, it is more and more important to evaluate the performance of enterprises' universities and carry out macro-guidance and micro-control. It is found that the balanced Scorecard, as a strategic management tool with important influence, is an effective method to comprehensively evaluate the business performance of an enterprise from the perspective of strategic management. By introducing the balanced Scorecard, the financial, customer and internal processes of the balanced Scorecard are introduced. The four dimensions of learning and growth analyze the strategy of MNCs and construct a set of evaluation system of MNCs based on balanced scorecard, which is helpful to provide strategic support for the rapid development of MNCs.
【作者單位】： 天津外國語大學(xué)國際商學(xué)院;天津外國語大學(xué)"一帶一路"天津戰(zhàn)略研究院;
【基金】：天津市藝術(shù)科學(xué)規(guī)劃基金“基于地方感視角的天津城市形象傳播研究”(編號:E16057),主持人:李名梁
【分類號】：G726
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本文編號：2247640