【摘要】：文章基于服務主導邏輯理論,對知識密集服務企業(yè)-顧客交互創(chuàng)新機制進行了研究,通過采用多案例研究的方法,經(jīng)案例選擇、數(shù)據(jù)收集及數(shù)據(jù)分析與結(jié)果討論,對四個知識密集服務開發(fā)項目的服務創(chuàng)新過程進行深入剖析,識別了知識密集服務企業(yè)-顧客交互結(jié)構(gòu)維與過程維,結(jié)合規(guī)則正式化、決策集體化、資源共享和任務協(xié)作四大核心要素,構(gòu)建起"知識密集服務企業(yè)-顧客交互—顧客知識整合—新服務開發(fā)績效"內(nèi)在關(guān)系的六個研究命題,得出了知識密集服務企業(yè)-顧客交互影響新服務開發(fā)績效是通過顧客技術(shù)知識整合和顧客情景知識整合兩條路徑共同實現(xiàn)的基本結(jié)論,從而在理論上豐富了基于服務主導邏輯解釋企業(yè)-顧客交互創(chuàng)新機制的相關(guān)研究,是對共同創(chuàng)造范式下的創(chuàng)新管理規(guī)律的有益探索。
[Abstract]:Based on the theory of service-oriented logic, this paper studies the innovation mechanism of knowledge-intensive service enterprise-customer interaction. Through the method of multi-case study, case selection, data collection, data analysis and results are discussed. This paper analyzes the service innovation process of four knowledge-intensive service development projects, identifies the dimension of knowledge-intensive service enterprise-customer interaction structure and process dimension, formalizes the rules, and makes decision collectivization. The four core elements of resource sharing and task collaboration construct six research propositions of the inherent relationship between "knowledge-intensive service enterprise-customer interaction-customer knowledge integration-performance of new service development". It is concluded that the performance of new service development is influenced by knowledge intensive service enterprise-customer interaction, which is realized through two paths: customer technical knowledge integration and customer situational knowledge integration. Therefore, it enriches the related research of enterprise-customer interaction innovation mechanism based on service-oriented logic in theory, and is a useful exploration of innovation management law under co-creation paradigm.
【作者單位】： 重慶工商大學管理學院;
【基金】：國家自然科學基金青年項目(71603033) 重慶市教委科學技術(shù)研究項目(KJ1600632) 重慶工商大學高層次人才科研啟動經(jīng)費項目(1655007)
【分類號】：F274;F276.44

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本文編號：2196440