【摘要】：目前,人們對電子商務(wù)的認(rèn)知和接受程度越來越深,網(wǎng)民數(shù)量不斷攀高。電子商務(wù)企業(yè)是近年來新興的企業(yè)類型,但是到目前為止我國尚未形成一套完整的績效評價系統(tǒng)。所以目前急需制定出一套適合我國電商企業(yè)的績效評價體系,來幫助我國電商企業(yè)發(fā)掘自身的核心競爭優(yōu)勢,提高自身的經(jīng)營與管理水平。本文首先在理論基礎(chǔ)上結(jié)合實地考察和資料收集,先對A電商企業(yè)面臨的內(nèi)外部環(huán)境進(jìn)行具體分析,接著對A電商企業(yè)的績效評價情況展開細(xì)致的分析。通過對A電商企業(yè)績效評價現(xiàn)狀各方面的分析,發(fā)現(xiàn)其績效評價中存在的問題和不足。根據(jù)A電商企業(yè)存在的具體問題,本文基于平衡計分卡為A電商企業(yè)設(shè)計了一套績效評價體系。在財務(wù)、顧客、內(nèi)部運(yùn)營、學(xué)習(xí)與成長多個方面對A電商企業(yè)績效進(jìn)行全方位的評價。其次,采用了層次分析法對四個維度和其中的具體指標(biāo)進(jìn)行權(quán)重的確認(rèn)。然后,本文選擇采用模糊綜合評價法對A電商企業(yè)的績效進(jìn)行綜合評價,制定了一套績效評價體系。根據(jù)評價的結(jié)果,本文給出了一些提高A電商企業(yè)績效的建議。本文的研究成果可為其它電商企業(yè)和在網(wǎng)絡(luò)經(jīng)濟(jì)高速發(fā)展背景下的其它企業(yè)組織形式的評價提供了經(jīng)驗和借鑒。
[Abstract]:At present, people's cognition and acceptance of e-commerce are getting deeper and deeper, and the number of Internet users is increasing. E-commerce enterprise is a new type of enterprise in recent years, but up to now, a complete performance evaluation system has not been formed in our country. Therefore, there is an urgent need to develop a performance evaluation system suitable for Chinese e-commerce enterprises to help them explore their core competitive advantages and improve their management and management level. Based on the theory and data collection, this paper firstly analyzes the internal and external environment faced by A e-commerce enterprise, and then makes a detailed analysis on the performance evaluation of A e-commerce enterprise. Based on the analysis of the current situation of the performance evaluation of the A e-commerce enterprises, the problems and shortcomings in the performance evaluation are found. This paper designs a performance evaluation system for A ecommerce enterprise based on balanced scorecard. In finance, customer, internal operation, learning and growth in a comprehensive evaluation of the performance of e-commerce enterprises. Secondly, the analytic hierarchy process is used to confirm the weight of the four dimensions and the specific indicators. Then, this paper chooses the fuzzy comprehensive evaluation method to evaluate the performance of A e-commerce enterprise, and formulates a set of performance evaluation system. According to the evaluation results, this paper gives some suggestions to improve the performance of A e-commerce enterprises. The research results of this paper can provide experience and reference for the evaluation of other e-commerce enterprises and other enterprises' organizational forms under the background of the rapid development of network economy.
【學(xué)位授予單位】：華東交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F272.92

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