【摘要】：目前,人們對電子商務(wù)的認知和接受程度越來越深,網(wǎng)民數(shù)量不斷攀高。電子商務(wù)企業(yè)是近年來新興的企業(yè)類型,但是到目前為止我國尚未形成一套完整的績效評價系統(tǒng)。所以目前急需制定出一套適合我國電商企業(yè)的績效評價體系,來幫助我國電商企業(yè)發(fā)掘自身的核心競爭優(yōu)勢,提高自身的經(jīng)營與管理水平。本文首先在理論基礎(chǔ)上結(jié)合實地考察和資料收集,先對A電商企業(yè)面臨的內(nèi)外部環(huán)境進行具體分析,接著對A電商企業(yè)的績效評價情況展開細致的分析。通過對A電商企業(yè)績效評價現(xiàn)狀各方面的分析,發(fā)現(xiàn)其績效評價中存在的問題和不足。根據(jù)A電商企業(yè)存在的具體問題,本文基于平衡計分卡為A電商企業(yè)設(shè)計了一套績效評價體系。在財務(wù)、顧客、內(nèi)部運營、學(xué)習(xí)與成長多個方面對A電商企業(yè)績效進行全方位的評價。其次,采用了層次分析法對四個維度和其中的具體指標進行權(quán)重的確認。然后,本文選擇采用模糊綜合評價法對A電商企業(yè)的績效進行綜合評價,制定了一套績效評價體系。根據(jù)評價的結(jié)果,本文給出了一些提高A電商企業(yè)績效的建議。本文的研究成果可為其它電商企業(yè)和在網(wǎng)絡(luò)經(jīng)濟高速發(fā)展背景下的其它企業(yè)組織形式的評價提供了經(jīng)驗和借鑒。
[Abstract]:At present, people's cognition and acceptance of e-commerce are getting deeper and deeper, and the number of Internet users is increasing. E-commerce enterprise is a new type of enterprise in recent years, but up to now, a complete performance evaluation system has not been formed in our country. Therefore, there is an urgent need to develop a performance evaluation system suitable for Chinese e-commerce enterprises to help them explore their core competitive advantages and improve their management and management level. Based on the theory and data collection, this paper firstly analyzes the internal and external environment faced by A e-commerce enterprise, and then makes a detailed analysis on the performance evaluation of A e-commerce enterprise. Based on the analysis of the current situation of the performance evaluation of the A e-commerce enterprises, the problems and shortcomings in the performance evaluation are found. This paper designs a performance evaluation system for A ecommerce enterprise based on balanced scorecard. In finance, customer, internal operation, learning and growth in a comprehensive evaluation of the performance of e-commerce enterprises. Secondly, the analytic hierarchy process is used to confirm the weight of the four dimensions and the specific indicators. Then, this paper chooses the fuzzy comprehensive evaluation method to evaluate the performance of A e-commerce enterprise, and formulates a set of performance evaluation system. According to the evaluation results, this paper gives some suggestions to improve the performance of A e-commerce enterprises. The research results of this paper can provide experience and reference for the evaluation of other e-commerce enterprises and other enterprises' organizational forms under the background of the rapid development of network economy.
【學(xué)位授予單位】：華東交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F272.92

【參考文獻】

相關(guān)期刊論文 前10條

1 郭嬌;趙欣欣;;基于平衡記分卡的國有企業(yè)采購競爭力指標體系構(gòu)建[J];中國商論;2015年25期

2 李春玲;高蘭;;基于平衡計分卡的航空公司并購協(xié)同效應(yīng)研究——以國航星辰計劃為例[J];財會通訊;2015年32期

3 袁娜;;基于模糊理論的B2C企業(yè)網(wǎng)絡(luò)營銷績效評價方法[J];電子商務(wù);2015年07期

4 朱育沖;;B2C電子商務(wù)模式下的物流配送研究[J];中國管理信息化;2015年06期

5 陽秋林;郭丹;李煥勇;蔣七元;;基于平衡計分卡的增值型內(nèi)部審計評價指標體系研究[J];中國內(nèi)部審計;2015年01期

6 王林祺;;B2C電商運營模式及其競爭力分析[J];物流技術(shù);2014年19期

7 王小娟;李紅霞;;電子商務(wù)服務(wù)業(yè)企業(yè)績效評價研究——基于回歸分析[J];技術(shù)經(jīng)濟與管理研究;2014年09期

8 趙宏;;B2C電子商務(wù)企業(yè)物流網(wǎng)絡(luò)的分析與優(yōu)化[J];物流技術(shù);2014年15期

9 高建來;金宇;;企業(yè)績效評價方法研究綜述[J];商業(yè)會計;2014年08期

10 陳共榮;沈玉萍;劉穎;;基于BSC的農(nóng)民專業(yè)合作社績效評價指標體系構(gòu)建[J];會計研究;2014年02期

，

本文編號：2141857