發(fā)布時間：2018-05-28 20:48

  本文選題：新農(nóng)人 + 電子商務創(chuàng)業(yè)��； 參考：《南昌航空大學》2017年碩士論文

【摘要】：伴隨電子商務產(chǎn)業(yè)的迅速發(fā)展,電子商務創(chuàng)業(yè)作為一種新興的創(chuàng)業(yè)模式,得到學術(shù)界的廣泛關(guān)注。安徽省是典型的農(nóng)業(yè)大省,也是全國電子商務進農(nóng)村試點省份之一。新農(nóng)人作為農(nóng)民群體中先進生產(chǎn)力的代表,對農(nóng)業(yè)網(wǎng)絡化發(fā)展起到強有力的推動作用。電子商務的興起,為安徽省新農(nóng)人的發(fā)展帶來了新機遇。但目前安徽省新農(nóng)人電子商務創(chuàng)業(yè)普遍存在行業(yè)標準不規(guī)范、硬件設施不完善、政策扶持力度不足以及專業(yè)人才欠缺等問題,嚴重影響新農(nóng)人電子商務創(chuàng)業(yè)效益的提升。本文從安徽省新農(nóng)人電子商務創(chuàng)業(yè)現(xiàn)狀入手,基于現(xiàn)實依據(jù)、理論依據(jù)和實證依據(jù)對影響新農(nóng)人電子商務創(chuàng)業(yè)績效的關(guān)鍵要素進行提取及分析,提出優(yōu)化安徽省新農(nóng)人電子商務創(chuàng)業(yè)活動的對策及建議。本文首先對有關(guān)新農(nóng)人、電子商務創(chuàng)業(yè)及創(chuàng)業(yè)績效等文獻進行整理與匯總。接著對安徽省新農(nóng)人的發(fā)展現(xiàn)狀進行闡述,從安徽省新農(nóng)人電子商務創(chuàng)業(yè)現(xiàn)狀中探尋影響電子商務創(chuàng)業(yè)績效的潛在問題,為后文探討電子商務創(chuàng)業(yè)績效影響因素的理論分析和實證分析提供現(xiàn)實依據(jù)。綜合以往電子商務創(chuàng)業(yè)的理論模型,結(jié)合安徽省新農(nóng)人電子商務創(chuàng)業(yè)的現(xiàn)實依據(jù),構(gòu)建了安徽省新農(nóng)人電子商務創(chuàng)業(yè)績效的影響因素指標體系,包含“創(chuàng)業(yè)動機”“創(chuàng)業(yè)者能力”“創(chuàng)業(yè)資源”以及“電商平臺性能”4個二級指標和17個三級指標。基于指標體系提出理論假設并構(gòu)建電子商務創(chuàng)業(yè)績效影響因素“四維”理論模型,為后文進行創(chuàng)業(yè)績效影響因素的實證分析提供理論依據(jù)。本文運用SPSS20.0和Amos Graphics軟件對問卷調(diào)研結(jié)果進行統(tǒng)計分析,問卷量表通過檢驗具有良好的信度效度,進而基于探索性因子分析對電子商務創(chuàng)業(yè)績效影響因素量表進行維度劃分,再基于結(jié)構(gòu)方程模型構(gòu)建安徽省新農(nóng)人電子商務創(chuàng)業(yè)績效影響因素的標準化參數(shù)模型圖。通過結(jié)構(gòu)方程模型探討各變量對電子商務創(chuàng)業(yè)績效的影響路徑和影響程度以及各影響變量間的關(guān)系,一方面驗證了前文提出的理論假設,另一方面也為后文對電子商務創(chuàng)業(yè)績效的策略優(yōu)化提供實證依據(jù)。最后,本文分別基于政府及新農(nóng)人角度從提高資源利用率、提升新農(nóng)人創(chuàng)業(yè)能力、加強平臺建設、強化創(chuàng)業(yè)意識等方面提出改善安徽省新農(nóng)人電子商務創(chuàng)業(yè)的對策建議。
[Abstract]:With the rapid development of e-commerce industry, e-business entrepreneurship as a new entrepreneurial model, has been widely concerned by the academic community. Anhui Province is a typical agricultural province, is also one of the pilot provinces of e-commerce into rural areas. As the representative of advanced productive forces, new farmers play a powerful role in promoting the development of agricultural networking. The rise of e-commerce brings new opportunities for the development of new farmers in Anhui Province. At present, however, there are some problems in E-business entrepreneurship of new farmers in Anhui Province, such as the standard of industry is not standardized, the hardware facilities are not perfect, the policy support is insufficient, and the professional talents are lacking, which seriously affects the promotion of the efficiency of e-commerce entrepreneurship of new farmers. This paper starts with the current situation of e-commerce entrepreneurship of new farmers in Anhui Province, and extracts and analyzes the key factors that affect the performance of e-commerce entrepreneurship of new farmers based on realistic basis, theoretical basis and empirical basis. This paper puts forward the countermeasures and suggestions to optimize the e-business entrepreneurial activities of new farmers in Anhui Province. In this paper, the new farmers, e-business entrepreneurship and entrepreneurial performance and other documents are collated and summarized. Then the development status of new farmers in Anhui Province is expounded, and the potential problems affecting the performance of e-commerce entrepreneurship are explored from the status quo of e-commerce entrepreneurship of new farmers in Anhui Province. It provides a practical basis for the theoretical analysis and empirical analysis of the factors influencing the performance of e-business entrepreneurship. Based on the previous theoretical models of e-commerce entrepreneurship and the practical basis of e-business entrepreneurship of new farmers in Anhui Province, this paper constructs an index system of influencing factors of e-business entrepreneurship performance of new farmers in Anhui Province. It includes "entrepreneurial motivation," entrepreneurial ability, "entrepreneurial resources," and "ecommerce platform performance," four secondary indicators and 17 third-level indicators. Based on the index system, this paper puts forward the theoretical hypothesis and constructs the "four-dimensional" theoretical model of the influencing factors of e-commerce entrepreneurial performance, which provides the theoretical basis for the empirical analysis of the influencing factors of the entrepreneurial performance. This paper uses SPSS20.0 and Amos Graphics software to carry on the statistical analysis to the questionnaire result, the questionnaire scale through the test has the good reliability validity, then based on the exploratory factor analysis carries on the dimension division to the electronic commerce entrepreneurship performance influence factor scale. Then, based on the structural equation model, the standardized parameter model map of the influencing factors of e-business entrepreneurial performance of new farmers in Anhui Province is constructed. Based on the structural equation model, this paper discusses the influence path and degree of each variable on the performance of e-commerce entrepreneurship, and the relationship between these variables. On the one hand, it verifies the theoretical hypothesis put forward above. On the other hand, it also provides the empirical basis for the strategy optimization of e-business entrepreneurship performance. Finally, based on the angle of the government and the new farmers, this paper puts forward the countermeasures and suggestions to improve the e-business entrepreneurship of the new farmers in Anhui Province from the aspects of improving the utilization of resources, enhancing the entrepreneurial ability of the new farmers, strengthening the platform construction, and strengthening the awareness of entrepreneurship.
【學位授予單位】：南昌航空大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F724.6;F279.27

【參考文獻】

相關(guān)期刊論文 前10條

1 余愷;;新農(nóng)人電子商務創(chuàng)業(yè)模式探究[J];中國市場;2016年43期

2 陳崢嶸;王進;;面向“互聯(lián)網(wǎng)+”時代的農(nóng)業(yè)電子商務發(fā)展研究[J];農(nóng)業(yè)經(jīng)濟;2016年05期

3 郭艷平;譚瑩;;新農(nóng)人成長的影響因素及政策路徑[J];農(nóng)業(yè)經(jīng)濟;2016年04期

4 顧淑林;;包容性創(chuàng)新和淘寶村現(xiàn)象:電子商務與中國農(nóng)村社區(qū)嵌入型創(chuàng)業(yè)[J];經(jīng)濟導刊;2015年09期

5 鄧俊淼;;集體協(xié)作視角下農(nóng)民創(chuàng)業(yè)組織化路徑的建構(gòu)——基于“合作組織+產(chǎn)業(yè)集群”創(chuàng)業(yè)模式探討[J];南都學壇;2015年04期

6 陳亮;;新農(nóng)人:中國未來農(nóng)業(yè)的中堅力量[J];中國農(nóng)村科技;2015年03期

7 劉美玉;陳曉紅;辛松林;;創(chuàng)業(yè)路徑的理論模型——基于新生代農(nóng)民工創(chuàng)業(yè)者的多案例研究[J];財經(jīng)問題研究;2015年03期

8 周勁波;黃勝;;制度環(huán)境、創(chuàng)業(yè)能力對國際創(chuàng)業(yè)模式選擇的影響[J];管理學報;2015年03期

9 謝雅萍;黃美嬌;;社會網(wǎng)絡、創(chuàng)業(yè)學習與創(chuàng)業(yè)能力——基于小微企業(yè)創(chuàng)業(yè)者的實證研究[J];科學學研究;2014年03期

10 汪向東;;“新農(nóng)人”與新農(nóng)人現(xiàn)象[J];新農(nóng)業(yè);2014年02期

相關(guān)博士學位論文 前3條

1 周冬梅;創(chuàng)業(yè)資源獲取與創(chuàng)業(yè)網(wǎng)絡關(guān)系動態(tài)演化研究[D];電子科技大學;2011年

2 朱曉霞;企業(yè)家網(wǎng)絡與小企業(yè)成長關(guān)系研究[D];同濟大學;2008年

3 郭軍盈;中國農(nóng)民創(chuàng)業(yè)問題研究[D];南京農(nóng)業(yè)大學;2006年

，

本文編號：1948128