本文選題：傳統(tǒng)業(yè)務(wù) + 業(yè)務(wù)轉(zhuǎn)型��； 參考：《深圳大學(xué)》2017年碩士論文

【摘要】：伴隨資本市場(chǎng)的發(fā)展,我國(guó)證券行業(yè)的成長(zhǎng)與發(fā)展十分迅猛。但縱觀(guān)發(fā)展過(guò)程中,傳統(tǒng)業(yè)務(wù)同質(zhì)化問(wèn)題突顯,導(dǎo)致行業(yè)內(nèi)競(jìng)爭(zhēng)日趨激烈。究其原因:首先是傳統(tǒng)業(yè)務(wù)受到監(jiān)管層的特別呵護(hù),其次是經(jīng)營(yíng)成本低、利潤(rùn)高。但隨著2008年股市的一波熊市的來(lái)臨,各券商為了爭(zhēng)奪更多的客戶(hù)資源以擴(kuò)展市場(chǎng)份額,紛紛采取以降低手續(xù)費(fèi)標(biāo)準(zhǔn)為主的競(jìng)爭(zhēng)手段,由于券商營(yíng)業(yè)部的經(jīng)營(yíng)業(yè)務(wù)同質(zhì)化問(wèn)題嚴(yán)重、業(yè)務(wù)結(jié)構(gòu)單一,手續(xù)費(fèi)率不斷下降嚴(yán)重影響了券商的收入水平。2012年,全國(guó)券商創(chuàng)新大會(huì)召開(kāi),提出證券行業(yè)需要加快創(chuàng)新改革的步伐、以改善證券行業(yè)的收入結(jié)構(gòu)和提高營(yíng)業(yè)部的盈利能力。近年來(lái),互聯(lián)網(wǎng)金融開(kāi)始在證券行業(yè)應(yīng)用甚至普及,隨著互聯(lián)網(wǎng)證券興起,證券營(yíng)業(yè)部所擁有的地域優(yōu)勢(shì)在逐漸減弱,尤其是互聯(lián)網(wǎng)證券的低傭金率模式,幾乎對(duì)所有證券公司的營(yíng)業(yè)部門(mén)均產(chǎn)生嚴(yán)重影響。在內(nèi)外部環(huán)境發(fā)生快速動(dòng)態(tài)變化的情況下,證券營(yíng)業(yè)部以開(kāi)辟通道資源收取傭金的傳統(tǒng)業(yè)務(wù)遭受到重大沖擊。證券營(yíng)業(yè)部門(mén)為了自身的生存發(fā)展,提出以市場(chǎng)需求為導(dǎo)向、以拓展新業(yè)務(wù)為牽引、加速傳統(tǒng)業(yè)務(wù)轉(zhuǎn)型的戰(zhàn)略構(gòu)想并迅速加以實(shí)施是客觀(guān)的必然選擇,亦是本研究的意義所在。文章首先對(duì)國(guó)內(nèi)外有關(guān)業(yè)務(wù)創(chuàng)新、戰(zhàn)略管理、證券市場(chǎng)的交易制度等相關(guān)文獻(xiàn)及理論進(jìn)行梳理回顧;對(duì)傳統(tǒng)業(yè)務(wù)及創(chuàng)新業(yè)務(wù)利弊進(jìn)行了比較分析;通過(guò)對(duì)證券營(yíng)業(yè)部面臨的宏微觀(guān)環(huán)境的變化分析,應(yīng)用波士頓矩陣?yán)碚摲治龉ぞ?提出證券營(yíng)業(yè)部業(yè)務(wù)組合的選擇方向;最后,通過(guò)案例研究,對(duì)轉(zhuǎn)型后的績(jī)效與風(fēng)險(xiǎn)進(jìn)行評(píng)價(jià)并提出對(duì)策建議。本文研究的基本結(jié)論是,不斷變化的宏微觀(guān)環(huán)境是證券營(yíng)業(yè)部業(yè)務(wù)轉(zhuǎn)型的外部壓力、爭(zhēng)取競(jìng)爭(zhēng)優(yōu)勢(shì)的逐利行為是業(yè)務(wù)轉(zhuǎn)型的內(nèi)在動(dòng)力、新業(yè)務(wù)帶來(lái)新績(jī)效的同時(shí)也會(huì)有新的風(fēng)險(xiǎn)。
[Abstract]:With the development of capital market, the growth and development of China's securities industry is very rapid. But throughout the development process, the traditional business homogenization problem highlights, leading to increasingly fierce competition within the industry. The reasons are as follows: first, the traditional business is specially protected by the supervision, and secondly, the operating cost is low and the profit is high. However, with the arrival of a bear market in the stock market in 2008, in order to compete for more customer resources in order to expand market share, securities firms have adopted competitive measures mainly to reduce the handling fee standards. Due to the serious problem of homogenization of business operation in the business department of securities companies, the single business structure and the declining handling fee rate have seriously affected the income level of securities companies. In 2012, the National Conference on Innovations for Securities companies was held. The paper points out that the securities industry should speed up the innovation and reform in order to improve the income structure of the securities industry and the profitability of the business department. In recent years, Internet finance has begun to be applied and even popularized in the securities industry. With the rise of Internet securities, the regional advantages of securities sales departments have gradually weakened, especially the low commission rate model of Internet securities. It has a serious impact on almost all securities firms. Under the circumstances of rapid dynamic changes in the internal and external environment, the traditional business of securities sales department to open up channels to collect commission has suffered a major impact. In order to survive and develop, the securities business department puts forward the strategic conception of speeding up the transformation of traditional business by taking the market demand as the direction, expanding the new business as the traction, and implementing it quickly, which is an objective and inevitable choice, and also the significance of this study. Firstly, the paper reviews the relevant literatures and theories about business innovation, strategic management, trading system of securities market, and analyzes the advantages and disadvantages of traditional business and innovation business. By analyzing the change of macro and micro environment faced by securities business department, applying Boston matrix theory analysis tool, the paper puts forward the choice direction of business combination of securities business department. Finally, through case study, To evaluate the performance and risk after the transition and put forward countermeasures and suggestions. The basic conclusion of this paper is that the changing macro and micro environment is the external pressure of the business transformation of the securities sales department, and the profit-driven behavior of striving for the competitive advantage is the internal motive force of the business transformation. New business brings new performance and new risks.
【學(xué)位授予單位】：深圳大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F832.39

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7 譚s，

本文編號(hào)：1852159