本文選題：食品安全　切入點(diǎn)：媒體關(guān)注　出處：《天津商業(yè)大學(xué)》2017年碩士論文

【摘要】：民以食為天,食以安為先。食品安全問(wèn)題一直備受人們和媒體及監(jiān)管部門的矚目。這些食品安全問(wèn)題不僅給消費(fèi)者帶來(lái)健康威脅,同時(shí)也給涉事企業(yè)帶來(lái)嚴(yán)重的懲戒。食品安全問(wèn)題頻繁出現(xiàn),食品安全事件為全社會(huì)所矚目,媒體起著非常重要的橋梁作用。新聞媒體對(duì)食品安全事件的報(bào)道,既縮短了公眾獲取信息時(shí)間,也履行了媒體的社會(huì)責(zé)任和輿論監(jiān)督作用。憑借身對(duì)公眾輿論和行為的影響力,媒體對(duì)食品安全事件的報(bào)道,客觀上使涉事企業(yè)受到更多的公眾關(guān)注,降低了消費(fèi)者的信息不對(duì)稱,使食品安全事件對(duì)企業(yè)的負(fù)面影響無(wú)限放大,涉事企業(yè)會(huì)受到更嚴(yán)重的市場(chǎng)懲戒。因此,本文開頭提出了兩個(gè)問(wèn)題:市場(chǎng)能否對(duì)發(fā)生食品安全問(wèn)題的企業(yè)施加懲戒;媒體關(guān)注是否會(huì)加深市場(chǎng)懲戒效應(yīng)。本文第一章主要是對(duì)食品安全、媒體關(guān)注和市場(chǎng)懲戒進(jìn)行了概念界定。第二章針對(duì)三者之間的相關(guān)文獻(xiàn)進(jìn)行了梳理,現(xiàn)有文獻(xiàn)以媒體關(guān)注角度的文獻(xiàn)居多,而站在食品安全與媒體關(guān)注的實(shí)證研究較少。本文在第三章進(jìn)行了食品安全和媒體關(guān)注的制度背景介紹。主要介紹了食品安全監(jiān)管部門的制度和職能變遷、傳媒行業(yè)的體制變革。第四章針對(duì)本文的研究方向,對(duì)食品安全、媒體關(guān)注與市場(chǎng)懲戒之間的關(guān)系進(jìn)行了理論分析并提出假設(shè)。以食品安全和市場(chǎng)懲戒負(fù)向作用,媒體關(guān)注作為調(diào)節(jié)變量加重食品安全和市場(chǎng)懲戒的負(fù)向作用為研究假設(shè),在第五章和第六章對(duì)其關(guān)系進(jìn)行了模型構(gòu)建和實(shí)證檢驗(yàn)。本文以2006-2015年在中國(guó)質(zhì)檢網(wǎng)、國(guó)家食品藥品監(jiān)督管理局和國(guó)家質(zhì)量監(jiān)督檢驗(yàn)檢疫總局官方網(wǎng)站上公布的有食品安全問(wèn)題的上市公司作為研究樣本,發(fā)生食品安全事件的上市公司和媒體關(guān)注變量的數(shù)據(jù)通過(guò)手工搜集整理,按照研究假設(shè)建立研究模型并運(yùn)用SPSS統(tǒng)計(jì)軟件進(jìn)行驗(yàn)證,論證過(guò)程采用描述性統(tǒng)計(jì)、相關(guān)性分析、回歸分析及穩(wěn)健性檢驗(yàn)得出了與假設(shè)一致的結(jié)論。在第七章對(duì)研究結(jié)論進(jìn)行了總結(jié),提出了本文的不足和對(duì)未來(lái)研究的展望。最后,根據(jù)食品安全、媒體關(guān)注與市場(chǎng)懲戒的論證結(jié)果表明:食品安全與當(dāng)期企業(yè)績(jī)效和市場(chǎng)反應(yīng)呈負(fù)相關(guān),即發(fā)生食品安全事件的上市公司會(huì)使當(dāng)年企業(yè)績(jī)效降低,出現(xiàn)負(fù)的市場(chǎng)反應(yīng)。在媒體關(guān)注的調(diào)節(jié)作用下市場(chǎng)懲戒會(huì)加重,即媒體關(guān)注會(huì)使食品安全與企業(yè)業(yè)績(jī)、食品安全與市場(chǎng)反應(yīng)的負(fù)向作用更加顯著。根據(jù)本文論證結(jié)論提出相應(yīng)的政策建議,對(duì)我國(guó)現(xiàn)存食品安全問(wèn)題的解決具有一定現(xiàn)實(shí)意義。
[Abstract]:The people take food as the day, and food takes peace as the first.Food safety issues have been the focus of attention of people and the media and regulatory authorities.These food safety problems not only pose health threats to consumers, but also bring serious punishment to businesses involved.Food safety issues appear frequently, food safety events are attracting the attention of the whole society, and the media play a very important role in bridging.The news media report on food safety not only shortens the time for the public to obtain information, but also fulfils the social responsibility of the media and the supervision of public opinion.By virtue of their influence on public opinion and behavior, and the media coverage of food safety incidents, objectively, the enterprises involved in the matter have received more public attention, and the information asymmetry of consumers has been reduced.The negative effects of food safety incidents on enterprises will be magnified, and the enterprises involved will be more severely punished by the market.Therefore, at the beginning of this paper, two questions are raised: whether the market can punish companies with food safety problems and whether media attention will deepen the market disciplinary effect.The first chapter defines the concept of food safety, media concern and market discipline.The second chapter combs the related literature between the three. Most of the existing literature is from the perspective of media concern, but the empirical research on food safety and media concern is less.The third chapter introduces the system background of food safety and media concern.This paper mainly introduces the system and function change of food safety supervision department and the system change of media industry.In the fourth chapter, the relationship among food safety, media concern and market discipline is analyzed and hypothesized.Based on the negative effect of food safety and market discipline and the negative effect of media attention as a regulating variable to aggravate food safety and market discipline, the relationship between food safety and market discipline is constructed and tested empirically in chapters 5 and 6.This paper uses listed companies with food safety problems published on the website of the China quality Inspection Network, the State Food and Drug Administration and the State Administration of quality Supervision, Inspection and Quarantine from 2006 to 2015 as research samples.The data of listed companies and media concerned variables of food safety incidents are collected and sorted by hand, and the research model is established according to the research hypothesis and verified by SPSS statistical software. The demonstration process adopts descriptive statistics and correlation analysis.The results of regression analysis and robustness test are consistent with the hypothesis.In the seventh chapter, the conclusion is summarized, the deficiency of this paper and the prospect of future research are put forward.Finally, according to the results of food safety, media concern and market discipline, the results show that food safety is negatively correlated with current enterprise performance and market reaction, that is, the listed company with food safety events will make the enterprise performance decrease in that year.There was a negative market reaction.Under the regulation of media attention, market discipline will be aggravated, that is, media attention will make food safety and enterprise performance, food safety and market reaction more negative effect.According to the conclusion of this paper, it is of practical significance to put forward corresponding policy suggestions to solve the existing food safety problems in China.
【學(xué)位授予單位】：天津商業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F203

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