本文選題：競爭戰(zhàn)略　切入點(diǎn)：企業(yè)績效　出處：《財(cái)會通訊》2016年29期 　論文類型：期刊論文

【摘要】：本文以我國滬深兩市制造業(yè)企業(yè)的財(cái)務(wù)數(shù)據(jù)為樣本,采用逐步檢驗(yàn)回歸系數(shù)的方法研究企業(yè)競爭戰(zhàn)略差異對績效極端化表現(xiàn)的影響路徑。研究發(fā)現(xiàn),企業(yè)的競爭戰(zhàn)略選擇與行業(yè)內(nèi)常規(guī)戰(zhàn)略的偏差越大,其在創(chuàng)新方面的投入力度和績效表現(xiàn)的極端性也比行業(yè)內(nèi)其他企業(yè)更明顯。另外,企業(yè)創(chuàng)新投入的差異在競爭戰(zhàn)略選擇對績效表現(xiàn)的影響中起到部分中介作用。
[Abstract]:Taking the financial data of manufacturing enterprises in Shanghai and Shenzhen stock markets as samples, this paper uses the method of stepwise testing regression coefficient to study the influence of competitive strategic differences on the performance of performance extremes. The greater the deviation between the choice of competitive strategy and the conventional strategy in the industry, the more extreme the investment in innovation and the performance of performance are more obvious than other enterprises in the industry. The difference of enterprise innovation investment plays an intermediary role in the influence of competitive strategy selection on performance performance.
【作者單位】： 桂林電子科技大學(xué)商學(xué)院;
【分類號】：F271;F272.5

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本文編號：1562020