本文關(guān)鍵詞： 慕課信息質(zhì)量 感知娛樂(lè)性 慕課聲譽(yù) 自我效能 學(xué)習(xí)意愿　出處：《大連理工大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版)》2017年04期 　論文類型：期刊論文

【摘要】：慕課的蓬勃發(fā)展引發(fā)了世界范圍內(nèi)的慕課熱,各種慕課平臺(tái)相繼出現(xiàn),慕課學(xué)習(xí)人數(shù)呈爆炸式的增長(zhǎng),但學(xué)習(xí)者學(xué)習(xí)意愿不高、課程完成率低等現(xiàn)象也引起了學(xué)者的關(guān)注。通過(guò)對(duì)4所本科高校的實(shí)證研究,構(gòu)建了大學(xué)生慕課學(xué)習(xí)意愿模型�；诩夹g(shù)整合模型(UTAUT)、計(jì)劃行為理論(TPB)以及DM模型的若干關(guān)鍵要素,并結(jié)合自我效能理論,把慕課學(xué)習(xí)意愿作為因變量,績(jī)效期望和態(tài)度作為中介變量,慕課的信息質(zhì)量、感知娛樂(lè)性、慕課聲譽(yù)和學(xué)習(xí)者自我效能作為自變量進(jìn)行研究。研究發(fā)現(xiàn),慕課的信息質(zhì)量是影響學(xué)習(xí)意愿的重要因素,績(jī)效期望和態(tài)度在其中起完全中介作用;感知娛樂(lè)性對(duì)績(jī)效期望和態(tài)度的影響最大,從而間接地影響學(xué)習(xí)意愿;學(xué)習(xí)者自我效能正向直接影響學(xué)習(xí)意愿;慕課的聲譽(yù)正向影響學(xué)習(xí)意愿,績(jī)效期望起中介作用。
[Abstract]:The vigorous development of the Moo lesson has triggered a worldwide craze, and various platforms have emerged one after another. The number of students studying has been exploding, but the learners' willingness to learn is not high. The phenomenon of low completion rate has also attracted the attention of scholars. Based on the technology integration model (UTAUTU), the theory of planning behavior (TPBB) and the DM model, and combining with the self-efficacy theory, this paper takes the learning intention of the college students as a dependent variable. Performance expectation and attitude as intermediary variables, information quality, perceived entertainment, reputation and learner self-efficacy as independent variables. The study found that the quality of information is an important factor affecting learning intention. Performance expectations and attitudes play a complete intermediary role; perceived entertainment has the greatest impact on performance expectations and attitudes, which indirectly affects learning willingness; The reputation of the class has a positive effect on the willingness to learn and the expectation of performance plays an intermediary role.
【作者單位】： 安徽建筑大學(xué)外國(guó)語(yǔ)學(xué)院;
【基金】：2016安徽省高校人文社會(huì)科學(xué)重點(diǎn)項(xiàng)目:“大學(xué)生慕課學(xué)習(xí)意愿影響因素研究”(SK2016A0241) 2016安徽省質(zhì)量工程省級(jí)教研項(xiàng)目:“大學(xué)英語(yǔ)轉(zhuǎn)型可行性路徑研究”(2016jyxm0216)
【分類號(hào)】：G434;G642

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