本文關(guān)鍵詞： 新能源汽車 BYD公司 研發(fā)投入 事件研究法 超額異常報(bào)酬率 財(cái)務(wù)指標(biāo) 市場(chǎng)占有率　出處：《東華大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著大氣污染加劇、油價(jià)不斷攀升的影響,西方發(fā)達(dá)國(guó)家的汽車企業(yè)從零開始進(jìn)行新能源汽車的研發(fā),而對(duì)新能源汽車的研發(fā),給我國(guó)自主汽車企業(yè)提供了一個(gè)“彎道超車”的機(jī)會(huì),因?yàn)楸舜硕际翘幱谕黄鹋芫�上。石油能源供應(yīng)日趨緊張,加上我國(guó)環(huán)境質(zhì)量日益惡化,未來(lái)新能源汽車取代傳統(tǒng)內(nèi)燃機(jī)汽車將成為一種趨勢(shì)。我國(guó)高層也認(rèn)識(shí)到,汽車行業(yè)未來(lái)的重點(diǎn)應(yīng)該放在新能源汽車的發(fā)展上,并出臺(tái)相關(guān)激勵(lì)政策,導(dǎo)致我國(guó)汽車企業(yè)加大了對(duì)技術(shù)研發(fā)的投入,以便提高自己產(chǎn)品的競(jìng)爭(zhēng)力。本文將理論分析與案例研究相結(jié)合,采用事件研究法和財(cái)務(wù)績(jī)效分析法,研究BYD公司通過(guò)加強(qiáng)技術(shù)研發(fā)投入,掌握了核心技術(shù),大幅提升了公司績(jī)效。在研讀大量相關(guān)文獻(xiàn)的基礎(chǔ)上,首先回顧和總結(jié)了汽車企業(yè)研究開發(fā)投入對(duì)績(jī)效影響的相關(guān)文獻(xiàn)及研發(fā)投入的理論基礎(chǔ),梳理了我國(guó)新能源汽車的補(bǔ)貼政策,分析了研發(fā)投入影響公司績(jī)效的機(jī)理,分別采用事件研究法、財(cái)務(wù)指標(biāo)和市場(chǎng)占有率來(lái)驗(yàn)證BYD公司研發(fā)投入對(duì)公司短期市場(chǎng)績(jī)效、長(zhǎng)期財(cái)務(wù)績(jī)效和行業(yè)地位的影響。分析數(shù)據(jù)表明,在重大研發(fā)成功公布日后,BYD公司大多會(huì)產(chǎn)生超額異常報(bào)酬率;從2012年新能源汽車發(fā)布后,公司的盈利能力、償債能力和營(yíng)運(yùn)效率都有比較大的提升;市場(chǎng)銷量持續(xù)增長(zhǎng),市場(chǎng)占有率逐年提高,這表明了公司具有良好的成長(zhǎng)性。本文的研究表明,研發(fā)投入對(duì)BYD公司的績(jī)效產(chǎn)生了積極的影響。
[Abstract]:As air pollution intensifies and oil prices continue to rise, car companies in western developed countries begin to develop new energy vehicles from scratch, while new energy vehicles are being developed. It provides an opportunity for independent automobile enterprises in our country to "bend over" because they are both on the same starting line. The supply of oil and energy is becoming increasingly tight, and the environmental quality of our country is deteriorating day by day. In the future, it will be a trend for new energy vehicles to replace the traditional internal combustion engine vehicles. Senior officials in China also realize that the future focus of the automobile industry should be on the development of new energy vehicles and the relevant incentive policies. As a result, Chinese automobile enterprises increase their investment in technology research and development in order to improve the competitiveness of their products. This paper combines theoretical analysis with case study, and adopts event research and financial performance analysis. Research on BYD company through strengthening technology research and development investment, master the core technology, greatly improve the performance of the company. On the basis of reading a large number of related literature, First of all, it reviews and summarizes the related literature and the theoretical basis of R & D investment on the performance of automobile enterprises, combs the subsidy policy of new energy vehicles in China, and analyzes the mechanism of R & D investment affecting the performance of the company. The influence of R & D investment on short-term market performance, long-term financial performance and industry status of BYD Company is verified by using event study method, financial index and market share, respectively. After the announcement of major R & D success, most of BYD companies will produce abnormal returns. Since the release of the new energy vehicles in 2012, the company's profitability, solvency and operational efficiency have increased considerably; and the market sales volume has continued to grow. The market share increases year by year, which shows that the company has good growth. The research in this paper shows that R & D investment has a positive impact on the performance of BYD.
【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.471;F406.7

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