本文關(guān)鍵詞： 生鮮農(nóng)產(chǎn)品 雙渠道供應(yīng)鏈 協(xié)同創(chuàng)新 物流服務(wù)績效　出處：《中國流通經(jīng)濟》2017年09期 　論文類型：期刊論文

【摘要】：隨著國家"互聯(lián)網(wǎng)+農(nóng)業(yè)"戰(zhàn)略的實施與推進,生鮮農(nóng)產(chǎn)品傳統(tǒng)線下渠道和網(wǎng)絡(luò)線上渠道并存的雙渠道供應(yīng)鏈成為主流趨勢,面對內(nèi)部渠道間的矛盾與沖突以及外部環(huán)境的動態(tài)波動,如何整合渠道優(yōu)勢資源,加強渠道間的合作與協(xié)調(diào),成為雙渠道供應(yīng)鏈管理與實踐的重要課題。在對福建、廣東和浙江三省224家生鮮農(nóng)產(chǎn)品企業(yè)進行實證分析基礎(chǔ)上,探索雙渠道供應(yīng)鏈協(xié)同創(chuàng)新機制對物流服務(wù)創(chuàng)新能力和物流服務(wù)創(chuàng)新績效的影響,并對環(huán)境動態(tài)性的調(diào)節(jié)效應(yīng)進行了檢驗。研究結(jié)果表明,傳統(tǒng)供應(yīng)鏈創(chuàng)新投入、網(wǎng)絡(luò)供應(yīng)鏈創(chuàng)新投入、雙渠道供應(yīng)鏈協(xié)同創(chuàng)新機制對物流服務(wù)創(chuàng)新能力有顯著正向影響;物流服務(wù)創(chuàng)新能力對物流服務(wù)創(chuàng)新績效有顯著正向影響,環(huán)境動態(tài)性及其市場競爭強度和技術(shù)變革速度在物流服務(wù)創(chuàng)新能力與物流服務(wù)創(chuàng)新績效之間發(fā)揮著調(diào)節(jié)效應(yīng),但是市場結(jié)構(gòu)波動在物流服務(wù)創(chuàng)新能力與物流服務(wù)創(chuàng)新績效之間的調(diào)節(jié)作用不顯著。研究結(jié)果明確了雙渠道供應(yīng)鏈系統(tǒng)協(xié)同創(chuàng)新對物流服務(wù)績效的作用機理、影響路徑和環(huán)境干預(yù),可為"互聯(lián)網(wǎng)+"時代雙渠道供應(yīng)鏈系統(tǒng)的合作與協(xié)調(diào)提供參考和借鑒。
[Abstract]:With the implementation and promotion of the national strategy of "Internet agriculture", the supply chain of traditional offline and online channels of fresh agricultural products has become the mainstream trend. Facing the contradictions and conflicts between the internal channels and the dynamic fluctuation of the external environment, how to integrate the superior resources of the channels and strengthen the cooperation and coordination among the channels. On the basis of empirical analysis of 224 fresh agricultural products enterprises in Fujian, Guangdong and Zhejiang provinces. This paper explores the effects of collaborative innovation mechanism of supply chain on logistics service innovation ability and logistics service innovation performance, and tests the adjustment effect of environmental dynamics. The results show that. The traditional supply chain innovation investment, the network supply chain innovation investment, the double channel supply chain collaborative innovation mechanism have the remarkable positive influence to the logistics service innovation ability; Logistics service innovation ability has a significant positive impact on logistics service innovation performance. Environmental dynamics, market competition intensity and technological change speed play a regulatory role between logistics service innovation ability and logistics service innovation performance. However, market structure fluctuation is not significant in the regulation between logistics service innovation ability and logistics service innovation performance. The research results clarify the mechanism of collaborative innovation of two-channel supply chain system on logistics service performance. The influence path and environmental intervention can provide reference for the cooperation and coordination of the double channel supply chain system in the "Internet" era.
【作者單位】： 廈門大學(xué)嘉庚學(xué)院;
【基金】：福建省哲學(xué)社會科學(xué)規(guī)劃項目“‘互聯(lián)網(wǎng)+’背景下生鮮農(nóng)產(chǎn)品銷售渠道融合與流通模式升級研究”(FJ2016B093)
【分類號】：F326.6
【正文快照】： 一、引言隨著互聯(lián)網(wǎng)的普及和電子商務(wù)的發(fā)展,越來越多的產(chǎn)品和服務(wù)采取傳統(tǒng)線下渠道和網(wǎng)絡(luò)線上渠道并存的銷售模式,這種雙渠道的銷售模式可以實現(xiàn)渠道資源共享和優(yōu)勢互補,更好地拓展市場和滿足客戶需求。然而,生鮮農(nóng)產(chǎn)品由于生產(chǎn)的分散性、消費的普遍性、貯藏的易腐易損性、包

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