本文關(guān)鍵詞：旅游經(jīng)濟(jì)與茶文化融合下的發(fā)展模式探討　出處：《茶世界》2016年10期 　論文類型：期刊論文

  更多相關(guān)文章： 旅游經(jīng)濟(jì) 旅游項(xiàng)目 文化融合 茶葉經(jīng)濟(jì) 營(yíng)銷組合 家庭旅游 資源比較優(yōu)勢(shì) 旅游產(chǎn)品 文化元素 旅游資源開(kāi)發(fā)

【摘要】：突出當(dāng)?shù)氐淖匀毁Y源比較優(yōu)勢(shì)來(lái)推動(dòng)旅游經(jīng)濟(jì)的發(fā)展是一條綠色可持續(xù)的發(fā)展道路。由此,將對(duì)旅游經(jīng)濟(jì)與茶文化相融合進(jìn)行發(fā)展便值得業(yè)界思考。通過(guò)明確三個(gè)方面的問(wèn)題,以及把握"茶文化植入旅游項(xiàng)目的著力點(diǎn)、旅游項(xiàng)目助力茶葉經(jīng)濟(jì)的著力點(diǎn)"。發(fā)展模式可以從:提煉出茶文化元素、完成旅游項(xiàng)目規(guī)劃、培育家庭旅游產(chǎn)業(yè)、設(shè)計(jì)茶葉營(yíng)銷組合、開(kāi)展融合績(jī)效評(píng)價(jià)等5個(gè)方面來(lái)構(gòu)建。
[Abstract]:It is a green and sustainable development road to protruding the local natural resources comparative advantage to promote the development of tourism economy. Therefore, the development of the integration of tourism economy and tea culture is worth thinking. Through the clear three aspects of the problem, and to grasp the "tea culture into the focus of tourism projects, tourism projects to help the focus of tea economy". The development mode can be constructed from 5 aspects: refining tea culture elements, completing tourism project planning, cultivating family tourism industry, designing tea marketing mix, and developing performance evaluation.
【分類號(hào)】：TS971;F592
【正文快照】： 在我國(guó)經(jīng)濟(jì)發(fā)展方式轉(zhuǎn)變過(guò)程中,旅游經(jīng)濟(jì)發(fā)展在生態(tài)文明建設(shè)背景下得到了廣泛關(guān)注。不少欠發(fā)達(dá)地區(qū),甚至將發(fā)展當(dāng)?shù)芈糜谓?jīng)濟(jì)作為脫貧致富的不二選擇。在官方和民間熱議旅游經(jīng)濟(jì)發(fā)展事宜時(shí),以怎樣的發(fā)展模式來(lái)培育本地旅游經(jīng)濟(jì)產(chǎn)業(yè)則不得不引起業(yè)界的重視。之所以提出這一論點(diǎn)，

本文編號(hào)：1338405