墨西哥文化一直是拉丁美洲最重要的文化之一,這就是為什么多年來墨西哥的旅游業(yè)比其他國家得到了更長足的開發(fā)。目前,旅游業(yè)可持續(xù)發(fā)展正在改革新的旅游方式,徹底改變旅游業(yè)。本論文的目的是評估墨西哥瓦爾德布拉沃可持續(xù)酒店項目的可行性。布拉沃谷被認為是一個具有戰(zhàn)略意義的位置,因為它是墨西哥州一個非常重要的旅游景點,主要是由于其豐富的植被和旅游景點使瓦爾德布拉沃成為一個有許多旅游活動的城鎮(zhèn)。在深入分析和研究的基礎(chǔ)上,并且為了使投資者相信這是一項有利可圖的業(yè)務(wù),本文將這一新的商業(yè)機會呈現(xiàn)出來,而且主要是關(guān)注墨西哥瓦爾德布拉沃神奇小鎮(zhèn)的酒店的建設(shè)和發(fā)展,其生態(tài)保護的實踐有益于墨西哥社區(qū),并且能保證盈利。。財務(wù)計劃表明,這種商業(yè)模式是盈利和可持續(xù)的,從中長期來看,它甚至有可能發(fā)展成為特許經(jīng)營模式。因此,本商業(yè)計劃書對旅游領(lǐng)域的小型酒店企業(yè)具有很強的現(xiàn)實意義。它為如何利用生態(tài)實踐經(jīng)營酒店提供了理論和實踐上的思考。本文是在這一領(lǐng)域里做的一般性研究,具有一定的局限性和改進的機會。這可以在今后的深入研究中實現(xiàn)。 

【文章來源】：上海外國語大學上海市 211工程院校 教育部直屬院校

【文章頁數(shù)】：96 頁

【學位級別】：碩士

【文章目錄】：
Acknowledgments
摘要
Abstract
Chapter One Introduction
    1.1 Background
    1.2 Current Status
        1.2.1 Worldwide
        1.2.2 México
        1.2.3 Main Ecological issues
        1.2.4 Magical Towns
        1.2.5 Valle de Bravo
    1.3 Research Implications
        1.3.1 Theoretical Implications
        1.3.2 Practical Implications
Chapter Two Literature Review
    2.1 Literature Review
    2.2 Models concepts and Framework
        2.2.1 SWOT
        2.2.2 PESTEL
        2.2.3 Porter’s five forces
        2.2.4 Business Canvas Model
    2.3 Application of the relevant Models Concepts and Framework
Chapter Three Business Opportunities
    3.1 Business Opportunities
        3.1.1 Market Research
        3.1.2 Market Gap Analysis
        3.1.3 Business Model& Strategy
        3.1.4 Business Objectives
    3.2 Industry Analysis
        3.2.1 Business Analysis
        3.2.2 Environmental Analysis
        3.2.3 SWOT
    3.3 Innovations brought to the industry by the new venture
    3.4 Differentiation and competitive advantage of the business
    3.5 Business Ethics and Sustainability
Chapter Four Organizational setup of the company
    4.1 Legal Structure and Ownership
    4.2 Organization Chart
    4.3 Advisory Broad
    4.4 Management team and respective responsibilities
Chapter Five Marketing Plan
    5.1 Identification of potential customers
    5.2 Projection of potential Sales Revenue
    5.3 Requirements of customer by segments
    5.4 Appropriate sales and promotion approaches
    5.5 Price Sensitivity
    5.6 Cost of Acquiring and retaining customers
    5.7 Competitors expected movements
Chapter Six Operating and financial plans
    6.1 Precondition for accomplishment
    6.2 Conversion of inputs into outputs that customers value
        6.2.1 Supplier relationships
        6.2.2 Inventory management
        6.2.3 Manufacture/Service provision
    6.3 Financial Plan
        6.3.1 Cost Calculations
        6.3.2 Projected Break Even Point
        6.3.3 Projected Cashflows
        6.3.4 Analysis of present value and IRR
        6.3.5 Analysis of possible scenarios
    6.4 Contingency plan to different scenarios
Chapter Seven Conclusions
    7.1 Main Research conclusions
    7.2 Limitations and future research directions
References
Index Figures
Index Tables



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