本文選題：茶文化 + 主題酒店　； 參考：《福建茶葉》2017年10期

【摘要】：以文化為背景的酒店特色營銷,成為酒店產(chǎn)業(yè)鏈中形成競爭優(yōu)勢的一大亮點(diǎn)。將中國傳統(tǒng)茶文化融入其中,突出酒店主題的文化特色。文章闡述了茶文化融入酒店主題的方式,對主題酒店的區(qū)分方法進(jìn)行了詳細(xì)分類。以茶文化作為線索,分析了茶文化為主題的酒店的發(fā)展前景。最后,對酒店裝飾裝修、營銷、產(chǎn)業(yè)發(fā)展等方面提出了合理化建議。
[Abstract]:With culture as the background, hotel characteristic marketing has become a bright spot in the hotel industry chain to form a competitive advantage. Chinese traditional tea culture will be incorporated into it, highlighting the cultural characteristics of the hotel theme. This paper expounds the ways of integrating tea culture into hotel theme, and classifies the method of Hotel Theme in detail. Taking tea culture as the clue, the development prospect of the hotel with tea culture as the theme is analyzed. Finally, the hotel decoration, marketing, industrial development and other aspects of rationalization suggestions.
【作者單位】： 四川商務(wù)職業(yè)學(xué)院;
【分類號】：F274;F719.2;TS971
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本文編號：1994099