本文選題：“洋快餐”　切入點(diǎn)：符號(hào)　出處：《學(xué)習(xí)與探索》2017年08期 　論文類型：期刊論文

【摘要】：以肯德基、麥當(dāng)勞為代表的西式連鎖快餐在進(jìn)入中國市場的二十多年中發(fā)生了明顯的變化,從曾經(jīng)的高端、洋氣、健康的舶來品變?yōu)榱爽F(xiàn)在的平民快餐,從曾經(jīng)的儀式社交場所變成了現(xiàn)在的放松歇腳處。"洋快餐"符號(hào)意義與社會(huì)空間的變化揭示了全球化所代表的理性同質(zhì)化潮流與本地性力量相互建構(gòu)和影響的復(fù)雜關(guān)系。"洋快餐"這一全球化元素現(xiàn)在正在逐漸嵌入到地方情境之中,同時(shí)也處在回歸發(fā)源地的本源化過程中。這兩種趨勢表明,當(dāng)今的全球化進(jìn)程已經(jīng)深刻地改變了我們所處的整個(gè)生活世界,地方情境的趨同過程已經(jīng)不可避免。但這種趨同是社會(huì)現(xiàn)代化發(fā)展過程中必須經(jīng)歷的階段,也為地方性的發(fā)展提供了新的機(jī)遇。全球化與地方情境之間的互動(dòng)過程將會(huì)一直延續(xù)下去,在未來可期出現(xiàn)新的碰撞與融合。
[Abstract]:Western fast food chains, represented by KFC and McDonald's, have undergone obvious changes in the more than 20 years since they entered the Chinese market. They have changed from the once-high-end, exotic and healthy imported goods to the popular fast food. The change of symbol meaning and social space of "foreign fast food" reveals that the rational homogenization trend represented by globalization and the mutual construction and influence of local forces. Miscellaneous relationships. The global element of "foreign fast food" is now gradually embedded in the local context, At the same time, they are also in the process of returning to their origins. These two trends show that the globalization process today has profoundly changed the whole living world in which we live. The process of convergence of local situations is inevitable, but this convergence is the stage that must be experienced in the process of the development of social modernization. It also provides a new opportunity for local development. The process of interaction between globalization and local context will continue and there will be new collisions and amalgamation in the future.
【作者單位】： 上海大學(xué)社會(huì)學(xué)院;
【分類號(hào)】：F719.3

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本文編號(hào)：1626101