本文關(guān)鍵詞：重慶五斗米飲食文化有限公司競(jìng)爭(zhēng)戰(zhàn)略研究　出處：《重慶大學(xué)》2006年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 競(jìng)爭(zhēng)戰(zhàn)略 SWOT分析 連鎖經(jīng)營(yíng) 餐飲企業(yè)

【摘要】： 中國(guó)改革開(kāi)放以來(lái)，隨著社會(huì)主義市場(chǎng)經(jīng)濟(jì)體制的建立和不斷完善，企業(yè)的內(nèi)外部環(huán)境都發(fā)生了根本性的變化。企業(yè)競(jìng)爭(zhēng)的日益激烈使企業(yè)管理者們?cè)絹?lái)越深刻地認(rèn)識(shí)到，企業(yè)必須重視戰(zhàn)略管理問(wèn)題，進(jìn)行競(jìng)爭(zhēng)戰(zhàn)略研究已經(jīng)成為企業(yè)生存與發(fā)展的重要課題。 中國(guó)經(jīng)濟(jì)的高速增長(zhǎng)，吸引了世界各國(guó)的普遍關(guān)注。在中國(guó)三次產(chǎn)業(yè)中，服務(wù)業(yè)的發(fā)展最為強(qiáng)勁，而其中，餐飲業(yè)又成為服務(wù)業(yè)中的最大亮點(diǎn)，最近十多年連續(xù)保持兩位數(shù)增長(zhǎng)，難怪韓國(guó)媒體稱，“餐飲業(yè)成為拉動(dòng)中國(guó)內(nèi)需的第一功臣”，可見(jiàn)，餐飲業(yè)在中國(guó)經(jīng)濟(jì)中處于非常重要的地位。 重慶五斗米公司是一家民營(yíng)連鎖餐飲企業(yè)。目前國(guó)家和地區(qū)良好的社會(huì)經(jīng)濟(jì)環(huán)境，為公司發(fā)展帶來(lái)了巨大的發(fā)展機(jī)遇，但是，我們同時(shí)必須看到，重慶餐飲市場(chǎng)是一個(gè)競(jìng)爭(zhēng)十分激烈的市場(chǎng)。五斗米公司同行競(jìng)爭(zhēng)對(duì)手、潛在進(jìn)入者眾多，顧客消費(fèi)偏好不斷變化，，消費(fèi)選擇逐漸趨于理性，企業(yè)高級(jí)管理人才嚴(yán)重匱乏等問(wèn)題，都使得五斗米公司一定要認(rèn)真應(yīng)對(duì)，必須要站在戰(zhàn)略高度來(lái)制定、選擇和實(shí)施企業(yè)競(jìng)爭(zhēng)策略，才可能使自己在競(jìng)爭(zhēng)中立于不敗之地。 本文根據(jù)餐飲業(yè)的顧客和市場(chǎng)競(jìng)爭(zhēng)特點(diǎn)，結(jié)合SWOT分析法，指出五斗米公司應(yīng)該選擇的公司層戰(zhàn)略是扭轉(zhuǎn)型戰(zhàn)略，競(jìng)爭(zhēng)戰(zhàn)略適宜采取產(chǎn)品差異化戰(zhàn)略。公司必須努力使自己在產(chǎn)品、服務(wù)、管理等各方面做到與眾不同，不斷創(chuàng)新，創(chuàng)建持續(xù)競(jìng)爭(zhēng)優(yōu)勢(shì)。 五斗米公司實(shí)施產(chǎn)品差異化戰(zhàn)略的具體措施主要有：一是構(gòu)建與戰(zhàn)略相適應(yīng)的組織結(jié)構(gòu)。二是注重創(chuàng)新型人力資源的開(kāi)發(fā)與管理。三是打造特色營(yíng)銷模式。四是充分發(fā)揮財(cái)務(wù)管理的職能。五是塑造注重創(chuàng)新的企業(yè)文化。
[Abstract]:Since China's reform and opening up, with the establishment and continuous improvement of the socialist market economic system. The internal and external environment of enterprises have undergone fundamental changes. The increasingly fierce competition of enterprises makes managers more and more aware that enterprises must attach importance to strategic management issues. Research on competitive strategy has become an important issue for the survival and development of enterprises. The rapid economic growth of China has attracted the universal attention of all countries in the world. Among the three industries in China, the development of the service industry is the strongest, and among them, the catering industry has become the biggest bright spot in the service industry. With double-digit growth for more than a decade, it is no wonder that South Korean media have said that "the catering industry has become the number one contributor to domestic demand in China", indicating that the restaurant industry is very important in the Chinese economy. Chongqing Wudoumi Company is a private chain catering enterprise. At present, the good social and economic environment of our country and region has brought great development opportunities for the company, but we must see at the same time. Chongqing catering market is a very competitive market. Wudou rice company competitors, potential entrants are numerous, customer consumption preferences are constantly changing, consumption choices tend to be rational. The serious shortage of senior management personnel makes Wudou rice company must seriously deal with the problem, must stand in the strategic height to formulate, select and implement the enterprise competition strategy. In order to make themselves in an invincible position in the competition. According to the characteristics of customers and market competition in the catering industry and SWOT analysis, this paper points out that the company level strategy should be chosen by Wudou rice company is a twisting strategy. Competitive strategy is suitable for product differentiation strategy. Companies must strive to make their products, services, management and other aspects to be different, constantly innovative, and create a sustainable competitive advantage. The specific measures for Wudou rice company to implement product differentiation strategy are as follows:. One is to build an organizational structure suitable to the strategy, the other is to pay attention to the development and management of innovative human resources, the third is to create a unique marketing model, and the fourth is to give full play to the functions of financial management. Culture.
【學(xué)位授予單位】：重慶大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2006
【分類號(hào)】：F719.3

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 張學(xué)文,周浩明;企業(yè)戰(zhàn)略管理理論的新發(fā)展與新趨勢(shì)[J];湖南經(jīng)濟(jì)管理干部學(xué)院學(xué)報(bào);2004年04期

2 倪義芳;吳曉波;;論企業(yè)戰(zhàn)略管理思想的演變[J];經(jīng)濟(jì)管理;2001年06期

3 石軍偉;;企業(yè)戰(zhàn)略理論的邏輯比較[J];經(jīng)濟(jì)管理;2002年08期

4 李梅;金照林;;顧客價(jià)值創(chuàng)新:動(dòng)態(tài)環(huán)境下的企業(yè)戰(zhàn)略新邏輯[J];經(jīng)濟(jì)管理;2003年12期

5 孫曉嶺;;企業(yè)競(jìng)爭(zhēng)新思維:超越“顧客導(dǎo)向”——來(lái)自微軟、英特爾的啟示[J];經(jīng)濟(jì)管理;2004年01期

6 王磊,劉洪濤,李垣;當(dāng)代企業(yè)戰(zhàn)略研究的理論基礎(chǔ)綜述[J];經(jīng)濟(jì)學(xué)動(dòng)態(tài);1999年02期

7 項(xiàng)保華,李慶華;企業(yè)戰(zhàn)略理論綜述[J];經(jīng)濟(jì)學(xué)動(dòng)態(tài);2000年07期

8 蔣巒,藍(lán)海林,謝衛(wèi)紅;企業(yè)戰(zhàn)略理論研究[J];科技進(jìn)步與對(duì)策;2002年03期

9 謝洪明,藍(lán)海林,張德群;從系統(tǒng)論看企業(yè)戰(zhàn)略管理[J];科學(xué)管理研究;2001年04期

10 徐全軍;企業(yè)理論新探:企業(yè)自組織理論[J];南開(kāi)管理評(píng)論;2003年03期

本文編號(hào)：1363924