【摘要】：人民幣跨境結(jié)算業(yè)務(wù)試點(diǎn)工作由中國(guó)人民銀行于2009年7月1日開(kāi)始實(shí)施,跨境人民幣結(jié)算業(yè)務(wù)從此蓬勃開(kāi)展起來(lái),國(guó)際貿(mào)易中接受人民幣結(jié)算的國(guó)家或地區(qū)與日俱增,而中國(guó)銀行廣東省分行憑借廣東地區(qū)最先試點(diǎn)、國(guó)際結(jié)算業(yè)務(wù)的優(yōu)勢(shì)地位以及中行眾多的海外分支機(jī)構(gòu)等眾多優(yōu)勢(shì),使得其從辦理跨境人民幣業(yè)務(wù)開(kāi)始就在廣東乃至全國(guó)地區(qū)處于領(lǐng)先水平。本文分析了中國(guó)銀行廣東省分行目前跨境人民幣業(yè)務(wù)發(fā)展速度變慢、市場(chǎng)占比停滯不前甚至有所下降的現(xiàn)狀,探索中行廣東省分行當(dāng)前開(kāi)展跨境人民幣業(yè)務(wù)存在的問(wèn)題,并通過(guò)對(duì)問(wèn)題的剖解建立一個(gè)系統(tǒng)的解決問(wèn)題的跨境人民幣業(yè)務(wù)對(duì)策。本文引入計(jì)價(jià)貨幣選擇理論、國(guó)際化貨幣理論,以此二者理論為基礎(chǔ),并運(yùn)用PEST分析模型對(duì)中行廣東省分行在辦理跨境人民幣時(shí)所面臨的政治、經(jīng)濟(jì)、社會(huì)、技術(shù)等外部環(huán)境進(jìn)行分析,而在內(nèi)部環(huán)境方面則運(yùn)用SWOT模型(態(tài)勢(shì)分析法)對(duì)該行擁有的優(yōu)勢(shì)、存在的劣勢(shì)以及遇到的機(jī)會(huì)和威脅進(jìn)行剖析,并對(duì)外資行在其本幣國(guó)際化過(guò)程中的應(yīng)對(duì)策略及其利弊進(jìn)行分析,借鑒其成功經(jīng)驗(yàn),從而提出中行廣東省分行未來(lái)五年跨境人民幣業(yè)務(wù)的發(fā)展策略,通過(guò)該策略的實(shí)施不斷提升中行廣東省分行在該項(xiàng)業(yè)務(wù)中的市占率,提高該項(xiàng)業(yè)務(wù)在中行廣東省分行總利潤(rùn)的貢獻(xiàn)度。最后對(duì)管理方案進(jìn)行評(píng)價(jià)以及該管理方案的實(shí)施保障進(jìn)行探討,使管理方案最終的實(shí)施變得可操作、有保障。
[Abstract]:The pilot work of RMB cross-border settlement business began to be implemented by the people's Bank of China on July 1, 2009. Since then, cross-border RMB settlement business has flourished, and the number of countries or regions accepting renminbi settlement in international trade has increased with each passing day. And the Bank of China Guangdong Branch has many advantages, such as the first pilot in Guangdong, the superior position of international settlement business, and the numerous overseas branches of Bank of China, etc. From the start of its cross-border RMB business in Guangdong and even across the country in the leading level. This paper analyzes the current situation that the cross-border RMB business of Bank of China Guangdong Branch has slowed down, the market share has stagnated or even declined, and explores the existing problems of Bank of China Guangdong Branch in carrying out cross-border RMB business. And through the analysis of the problem to establish a systematic solution to the problem of cross-border RMB business countermeasures. This paper introduces the pricing currency selection theory and the international currency theory, based on the two theories, and applies the PEST analysis model to analyze the political, economic and social problems faced by Bank of China Guangdong Branch in dealing with cross-border RMB. In terms of internal environment, SWOT model (situation analysis) is used to analyze the advantages, disadvantages, opportunities and threats encountered by the bank. This paper also analyzes the countermeasures and advantages and disadvantages of foreign banks in the process of internationalization of their local currencies, and draws lessons from their successful experiences, and then puts forward the development strategy of cross-border RMB business in the next five years of Bank of China Guangdong Branch. Through the implementation of this strategy, the market share of Bank of China Guangdong Branch in this business is continuously increased, and the contribution of the business to the total profit of Bank of China Guangdong Branch is improved. Finally, the evaluation of the management scheme and the implementation guarantee of the management scheme are discussed, so that the final implementation of the management scheme becomes operable and guaranteed.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：F832.6

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