靖江潤豐村鎮(zhèn)銀行競(jìng)爭戰(zhàn)略研究
[Abstract]:The rural economic base of our country is weak and the proportion of agricultural population is large. Therefore, for our country, the task of strengthening the construction of new socialist countryside is arduous and far-reaching. The development of economy can not be separated from the support of financial services. The lack of rural financial institutions and the lack of financial services restrict the development of rural economy, which determines the importance of financial reform in this new rural reform. Only an open, competitive and orderly diversified rural financial system can better support the new rural construction. The China Banking Regulatory Commission (CBRC) has issued several opinions on readjusting and relaxing the access policy of banking financial institutions in rural areas to better support the construction of a new socialist countryside, which has lowered the threshold for the establishment of rural financial organizations. In order to solve the problem of lack of network and financial service in rural areas, rural financial organizations such as village banks emerge as the times require. Village bank is a new form of rural financial organization, its establishment is a major breakthrough in the history of rural financial reform in China. The village bank broadens the scope of financial services in rural areas, provides more financial support for rural areas, and plays an important role in improving the level of rural financial services and perfecting the rural financial system. But village bank as a new thing, its existence and development must face many problems. This paper attempts to research around the village bank, starting with the background, significance, development status and existing problems of the village bank, and taking Jingjiang Runfeng Village Bank as an example, using Porter's diamond model theory. This paper analyzes the advantages and disadvantages of its development, and finally puts forward some concrete suggestions on how to implement the competition strategy and relevant safeguard measures.
【學(xué)位授予單位】:南京理工大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2012
【分類號(hào)】:F832.35
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