【摘要】：全球金融危機(jī)以及歐債危機(jī)給世界經(jīng)濟(jì)發(fā)展帶來(lái)了許多不確定的影響,當(dāng)前仍對(duì)實(shí)體經(jīng)濟(jì)產(chǎn)生負(fù)面的影響。在全球化進(jìn)程不斷加快的背景下,后危機(jī)時(shí)代世界經(jīng)濟(jì)和金融格局將出現(xiàn)新的變化。在美歐等重要經(jīng)濟(jì)體受全球金融危機(jī)重創(chuàng)后,如何穩(wěn)定全球金融體系成為世界的焦點(diǎn),我國(guó)龐大的外匯儲(chǔ)備備受矚目,后危機(jī)時(shí)代我國(guó)商業(yè)銀行得到難得的國(guó)際化發(fā)展機(jī)遇。目前,招商銀行國(guó)際化過(guò)程中,仍存在境外業(yè)務(wù)規(guī)模偏��；管理模式較落后；業(yè)務(wù)品種與客戶單一,缺乏有影響力的國(guó)際品牌以及境外機(jī)構(gòu)布局不合理等諸多問(wèn)題,后危機(jī)時(shí)代如何針對(duì)跨國(guó)經(jīng)營(yíng)存在的不足,揚(yáng)長(zhǎng)避短進(jìn)行國(guó)際化發(fā)展戰(zhàn)略選擇,成為招商銀行融入全球化面臨的一大課題。 本文首先對(duì)課題的研究現(xiàn)狀進(jìn)行綜述,在進(jìn)行本論文研究的主要概念界定的基礎(chǔ)上,利用文獻(xiàn)法對(duì)商業(yè)銀行國(guó)際化發(fā)展戰(zhàn)略相關(guān)理論以及國(guó)內(nèi)的研究現(xiàn)狀進(jìn)行綜述。接著,介紹招商銀行國(guó)際化發(fā)展概況,對(duì)招商銀行內(nèi)部資源與能力進(jìn)行分析,利用PEST分析和五力分析法對(duì)招商銀行國(guó)際化發(fā)展宏觀環(huán)境以及行業(yè)環(huán)境進(jìn)行較全面的分析。然后,在對(duì)招商銀行國(guó)際化發(fā)展進(jìn)行SWOT分析的基礎(chǔ)上,提出招商銀行國(guó)際化發(fā)展戰(zhàn)略選擇。最后,提出了后危機(jī)時(shí)代招商銀行國(guó)際化發(fā)展戰(zhàn)略實(shí)施,應(yīng)通過(guò)構(gòu)建招商銀行增長(zhǎng)型戰(zhàn)略模式、扭轉(zhuǎn)型戰(zhàn)略模式、進(jìn)攻型戰(zhàn)略模式以及防御型戰(zhàn)略模式等具體對(duì)策建議。
[Abstract]:The global financial crisis and the European debt crisis have brought many uncertain effects to the development of the world economy, but still have a negative impact on the real economy. Under the background of accelerating globalization, new changes will appear in the world economic and financial structure in the post-crisis era. After America and Europe and other important economies were hit hard by the global financial crisis, how to stabilize the global financial system has become the focus of the world, China's huge foreign exchange reserves have attracted much attention. In the post-crisis era, China's commercial banks have a rare opportunity for international development. At present, in the process of internationalization of China Merchants Bank, there are still many problems, such as small scale of overseas business, backward management mode, single type of business and customers, lack of influential international brands, unreasonable layout of overseas institutions, etc. In the post-crisis era, how to make a strategic choice of international development in view of the shortcomings of transnational operation and to develop its strengths and circumvent its weaknesses has become a major topic for China Merchants Bank to integrate into the globalization. Based on the definition of the main concepts of this paper, this paper summarizes the relevant theories of the international development strategy of commercial banks and the domestic research status by using the literature method. Then, this paper introduces the general situation of China Merchants Bank's internationalization development, analyzes the internal resources and capabilities of China Merchants Bank, and makes a comprehensive analysis of the macro environment and industry environment of China Merchants Bank's internationalization development by using PEST analysis and five-force analysis. Then, on the basis of SWOT analysis of China Merchants Bank's internationalization development, this paper puts forward the strategic choice of China Merchants Bank's internationalization development. Finally, the author puts forward the implementation of the strategy of international development of China Merchants Bank in the post-crisis era, which should be carried out through the construction of the growth strategic model of China Merchants Bank, the reverse strategic model, the offensive strategic model and the defensive strategic model.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F832.2

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