XX銀行投行業(yè)務發(fā)展戰(zhàn)略研究
發(fā)布時間：2018-07-31 14:46
【摘要】：隨著金融自由化、電子化和全球化的發(fā)展，原實施分業(yè)經(jīng)營的各國紛紛放棄了金融分業(yè)經(jīng)營制度走向混業(yè)，次貸危機的爆發(fā)更是加速了這種趨勢，世界五大投行要么被收購要么破產(chǎn)的結(jié)局似乎向我們宣示著混業(yè)經(jīng)營時代的到來。伴隨著我國實體經(jīng)濟走向全球化，金融企業(yè)也必然要適應金融全球化競爭的需要，其經(jīng)營模式正逐漸向世界一流金融機構的組織經(jīng)營模式轉(zhuǎn)變。戰(zhàn)略管理是依據(jù)企業(yè)的戰(zhàn)略規(guī)劃，對企業(yè)的戰(zhàn)略實施加以監(jiān)督、分析與控制，特別是對企業(yè)的資源配置與事業(yè)方向加以約束，促使企業(yè)順利達成企業(yè)目標。對XX銀行投行業(yè)務發(fā)展戰(zhàn)略的研究，通過對其發(fā)展面臨的內(nèi)外部環(huán)境的分析，為其結(jié)構轉(zhuǎn)型過程中確保正確的發(fā)展戰(zhàn)略，明確發(fā)展目標并提升市場競爭力提供可以借鑒的理論成果、研究方法和思路。 本文以戰(zhàn)略管理的動態(tài)管理理論、國內(nèi)外投行業(yè)務發(fā)展的過程、現(xiàn)狀和趨勢分析為研究基礎，，通過對XX銀行發(fā)展投行業(yè)務面臨的外部競爭環(huán)境分析、PEST分析、內(nèi)部環(huán)境分析，從投行業(yè)務發(fā)展的客戶資源、業(yè)務范圍、組織結(jié)構和人才隊伍建設等方面進行考慮，運用SWOT分析工具，提出了XX銀行發(fā)展投行業(yè)務多元化戰(zhàn)略，并跟據(jù)目前金融國際化的大趨勢提出了戰(zhàn)略聯(lián)盟這一新趨勢下的戰(zhàn)略模式。從企業(yè)文化的重塑、組織結(jié)構的改進、人才隊伍建設、考核機制的完善、經(jīng)營產(chǎn)品的創(chuàng)新五個方面提出了確保戰(zhàn)略目標順利實施的措施。最后從發(fā)展戰(zhàn)略的控制系統(tǒng)建設和戰(zhàn)略評價兩方面提出了確保戰(zhàn)略實施有力保障。
[Abstract]:With the development of financial liberalization, electronization and globalization, many countries that used to implement separate operation have abandoned the financial separation system and moved to mixed operation. The outbreak of the subprime mortgage crisis has accelerated this trend. The outcome of the world's five biggest investment banks, either acquired or bankrupt, seems to herald the arrival of an era of mixed business. With the globalization of the real economy in our country, the financial enterprises must adapt to the needs of the competition of financial globalization, and their management mode is gradually changing to the organization and management mode of the first-class financial institutions in the world. Strategic management is to supervise, analyze and control the implementation of the enterprise strategy according to the strategic plan of the enterprise, especially to restrict the allocation of resources and the direction of the enterprise, so as to promote the enterprise to achieve its objectives smoothly. The research on the development strategy of XX bank investment bank, through the analysis of the internal and external environment facing its development, ensures the correct development strategy in the process of its structural transformation. Clear development goals and enhance market competitiveness to provide theoretical results, research methods and ideas. Based on the dynamic management theory of strategic management, the process, current situation and trend analysis of investment banking business development at home and abroad, this paper analyzes the external competitive environment faced by XX Bank in the development of investment banking business, including pest analysis and internal environment analysis. Considering the customer resources, business scope, organization structure and talent team construction of investment banking business development, and using SWOT analysis tool, this paper puts forward XX bank's diversification strategy for developing investment banking business. According to the current trend of financial internationalization, the strategic model under the new trend of strategic alliance is put forward. This paper puts forward the measures to ensure the smooth implementation of the strategic goal from five aspects: the remodeling of enterprise culture, the improvement of organizational structure, the construction of talent ranks, the perfection of examination mechanism, and the innovation of management products. Finally, the author puts forward to guarantee the implementation of the strategy from two aspects: the construction of control system and the evaluation of strategy.
【學位授予單位】：中國海洋大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F832.2
本文編號：2155921
[Abstract]:With the development of financial liberalization, electronization and globalization, many countries that used to implement separate operation have abandoned the financial separation system and moved to mixed operation. The outbreak of the subprime mortgage crisis has accelerated this trend. The outcome of the world's five biggest investment banks, either acquired or bankrupt, seems to herald the arrival of an era of mixed business. With the globalization of the real economy in our country, the financial enterprises must adapt to the needs of the competition of financial globalization, and their management mode is gradually changing to the organization and management mode of the first-class financial institutions in the world. Strategic management is to supervise, analyze and control the implementation of the enterprise strategy according to the strategic plan of the enterprise, especially to restrict the allocation of resources and the direction of the enterprise, so as to promote the enterprise to achieve its objectives smoothly. The research on the development strategy of XX bank investment bank, through the analysis of the internal and external environment facing its development, ensures the correct development strategy in the process of its structural transformation. Clear development goals and enhance market competitiveness to provide theoretical results, research methods and ideas. Based on the dynamic management theory of strategic management, the process, current situation and trend analysis of investment banking business development at home and abroad, this paper analyzes the external competitive environment faced by XX Bank in the development of investment banking business, including pest analysis and internal environment analysis. Considering the customer resources, business scope, organization structure and talent team construction of investment banking business development, and using SWOT analysis tool, this paper puts forward XX bank's diversification strategy for developing investment banking business. According to the current trend of financial internationalization, the strategic model under the new trend of strategic alliance is put forward. This paper puts forward the measures to ensure the smooth implementation of the strategic goal from five aspects: the remodeling of enterprise culture, the improvement of organizational structure, the construction of talent ranks, the perfection of examination mechanism, and the innovation of management products. Finally, the author puts forward to guarantee the implementation of the strategy from two aspects: the construction of control system and the evaluation of strategy.
【學位授予單位】：中國海洋大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F832.2
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