中國銀行鄂爾多斯市分行公司金融業(yè)務開展的現(xiàn)狀及對策研究
發(fā)布時間：2018-07-13 18:51
【摘要】：公司金融業(yè)務是指商業(yè)銀行對企業(yè)法人、政府機構(gòu)、金融機構(gòu)以及各類法人組織等機構(gòu)性客戶提供金融服務的總稱。隨著國內(nèi)商業(yè)銀行的改革和銀行業(yè)的發(fā)展,商業(yè)銀行的公司金融業(yè)務己從傳統(tǒng)的存款和貸款業(yè)務發(fā)展到了綜合性的公司金融業(yè)務,公司金融業(yè)務作為商業(yè)銀行的一項重要業(yè)務,是商業(yè)銀行的主營業(yè)務和收入的主要來源,是銀行業(yè)務發(fā)展的主體和基礎,鞏固和促進公司業(yè)務的全面發(fā)展,對于銀行的可持續(xù)發(fā)展至關重要。在商業(yè)銀行的經(jīng)營管理中居于重要地位,是商業(yè)銀行最主要的利潤貢獻來源。 隨著我國金融市場的日益開放,中國金融機構(gòu)將而臨強大對手,競爭更加激烈,尤其是對公司業(yè)務市場份額的爭奪,股份制銀行為發(fā)展市場份額、擴充實力必然要以信貸為手段去爭奪市場�？梢钥隙�,競爭的結(jié)果將是對客戶市場的重新分割。因此,如何鞏固并拓展公司業(yè)務市場份額就成為國有商業(yè)銀行面臨的重大課題。中國銀行鄂爾多斯分行作為內(nèi)蒙古自治區(qū)重點地區(qū)的國有商業(yè)銀行之一,在進一步開拓創(chuàng)新,尋求發(fā)展公司金融業(yè)務的行之有效的策略,具有十分重要的意義。 本文從分析中國銀行鄂爾多斯分行公司金融業(yè)務的經(jīng)營情況分析入手,提出公司金融業(yè)務領域亟待開展市場營銷這一研究課題。從宏觀經(jīng)濟、金融環(huán)境、同業(yè)競爭狀況等方面對中國銀行鄂爾多斯市分行公司金融業(yè)務開展市場營銷的環(huán)境進行深入的分析,總結(jié)出外部因素對中國銀行鄂爾多斯分行公司金融業(yè)務的綜合影響；隨后從營銷技巧、產(chǎn)品組合、風險控制、客戶經(jīng)理機制建設等方面對中國銀行鄂爾多斯分行的內(nèi)部管理、營銷策略進行分析,對中國銀行鄂爾多斯分行公司金融業(yè)務的發(fā)展提出具體可行的實施方案和營銷策略。
[Abstract]:Corporate financial business refers to the financial services provided by commercial banks to corporate, government, financial institutions and other institutional customers. With the reform of the domestic commercial banks and the development of the banking industry, the corporate financial business of the commercial banks has developed from the traditional deposit and loan business to the comprehensive corporate financial business, which is an important business of the commercial banks. It is the main business and the main source of income of the commercial bank and the main body and foundation of the development of the bank business. It is very important for the sustainable development of the bank to consolidate and promote the overall development of the company's business. It plays an important role in the management of commercial banks and is the main source of profit contribution. With the increasingly open financial market in our country, Chinese financial institutions will face strong rivals, and the competition will be more fierce, especially the competition for market share of the company business, the joint-stock banks will develop market share. The expansion of strength must rely on credit as a means to compete for the market. To be sure, the result of competition will be the re-segmentation of the customer market. Therefore, how to consolidate and expand the market share of business has become a major issue facing state-owned commercial banks. As one of the state-owned commercial banks in Inner Mongolia Autonomous region, Ordos Branch of Bank of China is of great significance in further developing and innovating and seeking effective strategies to develop the financial business of the company. This paper begins with the analysis of the management of financial business in Ordos Branch of Bank of China, and points out that the research subject of marketing should be carried out urgently in the field of corporate financial business. From the aspects of macroeconomic, financial environment, interbank competition and so on, this paper makes a deep analysis of the marketing environment for the financial business of the Ordos Branch of Bank of China. Summing up the comprehensive influence of external factors on the financial business of Bank of China Ordos Branch, and then the internal management of the Ordos Branch of Bank of China from the aspects of marketing skills, product mix, risk control, account manager mechanism construction, etc. Based on the analysis of the marketing strategy, the author puts forward the feasible implementation plan and marketing strategy for the development of the financial business of the Ordos Branch of Bank of China.
【學位授予單位】：內(nèi)蒙古大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F832.2
本文編號：2120414
[Abstract]:Corporate financial business refers to the financial services provided by commercial banks to corporate, government, financial institutions and other institutional customers. With the reform of the domestic commercial banks and the development of the banking industry, the corporate financial business of the commercial banks has developed from the traditional deposit and loan business to the comprehensive corporate financial business, which is an important business of the commercial banks. It is the main business and the main source of income of the commercial bank and the main body and foundation of the development of the bank business. It is very important for the sustainable development of the bank to consolidate and promote the overall development of the company's business. It plays an important role in the management of commercial banks and is the main source of profit contribution. With the increasingly open financial market in our country, Chinese financial institutions will face strong rivals, and the competition will be more fierce, especially the competition for market share of the company business, the joint-stock banks will develop market share. The expansion of strength must rely on credit as a means to compete for the market. To be sure, the result of competition will be the re-segmentation of the customer market. Therefore, how to consolidate and expand the market share of business has become a major issue facing state-owned commercial banks. As one of the state-owned commercial banks in Inner Mongolia Autonomous region, Ordos Branch of Bank of China is of great significance in further developing and innovating and seeking effective strategies to develop the financial business of the company. This paper begins with the analysis of the management of financial business in Ordos Branch of Bank of China, and points out that the research subject of marketing should be carried out urgently in the field of corporate financial business. From the aspects of macroeconomic, financial environment, interbank competition and so on, this paper makes a deep analysis of the marketing environment for the financial business of the Ordos Branch of Bank of China. Summing up the comprehensive influence of external factors on the financial business of Bank of China Ordos Branch, and then the internal management of the Ordos Branch of Bank of China from the aspects of marketing skills, product mix, risk control, account manager mechanism construction, etc. Based on the analysis of the marketing strategy, the author puts forward the feasible implementation plan and marketing strategy for the development of the financial business of the Ordos Branch of Bank of China.
【學位授予單位】：內(nèi)蒙古大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F832.2
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