本文選題：信任 + 信托　； 參考：《首都經濟貿易大學》2012年碩士論文

【摘要】：進入2010年后,隨著資金面的逐步收緊和理財需求的高漲,組合投資資金信托、房地產信托漸漸興起,信托業(yè)的蓬勃發(fā)展吸引了市場的目光�？梢哉f當前我國信托業(yè)正迎來新的發(fā)展機遇,對信托公司下一步的業(yè)務創(chuàng)新,對那些需要在發(fā)展中解決的問題應盡早做出研究。 本論文的研究目的：是什么造成了信托公司一直以來在我國金融市場中的弱勢地位?信托公司發(fā)展戰(zhàn)略圍繞著對外業(yè)務創(chuàng)新,對內管理模式升級展開。那么,過程如何落實、創(chuàng)新如何展開?如何在社會經濟發(fā)展中提升與信托地位相稱的客戶信任?等等這些這是本文要討論的問題。 本文的研究方法：引用數(shù)據進行比較,同時運用所學現(xiàn)行法律規(guī)定和企業(yè)管理理論,并且結合工作實務中遇到的問題進行走訪和思考：對信托的過去溯因,對信托當前的情況進行歸納,并對信托業(yè)務的發(fā)展給出自己的見解。 本文的成果：運用滲透率和長尾理論尋找業(yè)務創(chuàng)新點,創(chuàng)新的將“經濟周期與大類資產波動”的理論運用在信托業(yè)務中,并對信托中“信任”的概念進行了總結,綜合得出了信托公司發(fā)展戰(zhàn)略。 本文的結論：信托公司要以利益相關者的信任為基礎,以財富管理為核心,堅持全周期的信托方案與資產配置,走品牌經營的道路。
[Abstract]:After entering the year of 2010 , with the gradual tightening of funds and the rising demand of wealth management , the trust of portfolio investment funds , the rise of the real estate trust and the vigorous development of trust industry have attracted the attention of the market . It can be said that the trust industry in China is ushering in the new development opportunity , and the business innovation of the next step of trust company should be studied as soon as possible .

The research purpose of this paper is : what caused the weak position of trust company in our financial market all the time ? The development strategy of trust company revolves around the innovation of external business and the promotion of internal management mode . So how to implement the process , how to innovate how to expand ? How to promote customer trust that is commensurate with trust status in the development of social economy ? Wait for these is the question to be discussed in this paper .

In this paper , we compare the reference data , apply the current legal provisions and the theory of enterprise management at the same time , and visit and reflect on the problems encountered in the work practice : to summarize the past retroactivity of the trust , to summarize the current situation of the trust , and to give its own opinions to the development of the trust business .

The results of this paper : Using permeability and long - tail theory to search for business innovation point , the theory of " economic cycle and large - class asset fluctuation " is applied in trust business , and the concept of " trust " in trust is summarized , and the development strategy of trust company is obtained .

The conclusion of this paper is that trust companies should take the trust of stakeholders as the core , take wealth management as the core , adhere to the full - cycle trust scheme and asset allocation , and follow the road of brand management .
【學位授予單位】：首都經濟貿易大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F832.39;F272

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本文編號：2057771