本文選題：跨境人民幣結(jié)算 + 發(fā)展戰(zhàn)略　； 參考：《哈爾濱工程大學(xué)》2012年碩士論文

【摘要】：隨著我國(guó)經(jīng)濟(jì)實(shí)力的增強(qiáng)以及貿(mào)易量占全球貿(mào)易比重的不斷增加，人民幣正以其穩(wěn)定的幣值和良好的公眾心理預(yù)期，被人們作為邊境貿(mào)易結(jié)算貨幣而頻繁使用。2009年7月，中國(guó)H銀行總行印發(fā)《中國(guó)H銀行跨境貿(mào)易人民幣結(jié)算業(yè)務(wù)管理辦法（試行）》，標(biāo)志著中國(guó)H銀行正式啟動(dòng)跨境貿(mào)易人民幣結(jié)算試點(diǎn)業(yè)務(wù)。2010年，跨境貿(mào)易人民幣結(jié)算業(yè)務(wù)在H銀行黑龍江省分行系統(tǒng)內(nèi)全面展開(kāi)。中國(guó)H銀行黑龍江省分行跨境貿(mào)易人民幣結(jié)算業(yè)務(wù)的開(kāi)展，有利于利用黑龍江省H銀行的本幣結(jié)算優(yōu)勢(shì)和發(fā)達(dá)的網(wǎng)點(diǎn)優(yōu)勢(shì)，爭(zhēng)取新的客戶資源，，增加中間業(yè)務(wù)收入，開(kāi)拓業(yè)務(wù)新領(lǐng)域，提升H銀行在國(guó)際結(jié)算領(lǐng)域的市場(chǎng)競(jìng)爭(zhēng)力。 本項(xiàng)專(zhuān)題報(bào)告基于企業(yè)戰(zhàn)略管理的相關(guān)理論，綜合分析當(dāng)前黑龍江省H銀行跨境人民幣結(jié)算業(yè)務(wù)拓展的現(xiàn)實(shí)狀況和發(fā)展中遇到的障礙，介紹黑龍江省H銀行拓展該業(yè)務(wù)的前景及長(zhǎng)遠(yuǎn)意義。運(yùn)用SWOT分析方法，分析了黑龍江省H銀行的競(jìng)爭(zhēng)優(yōu)劣勢(shì)及威脅，制定了黑龍江省H銀行發(fā)展跨境貿(mào)易人民幣結(jié)算的戰(zhàn)略目標(biāo)及步驟，并提出合理化的戰(zhàn)略路徑。最后，探索出黑龍江省H銀行跨境貿(mào)易人民幣結(jié)算業(yè)務(wù)拓展戰(zhàn)略實(shí)施的保障措施，包括：加強(qiáng)與當(dāng)?shù)卣捅O(jiān)管部門(mén)溝通；力爭(zhēng)成為主報(bào)告行；挖掘并儲(chǔ)備客戶；加強(qiáng)業(yè)務(wù)培訓(xùn)與宣傳；加強(qiáng)聯(lián)動(dòng)營(yíng)銷(xiāo)的當(dāng)前措施。以及在營(yíng)銷(xiāo)機(jī)制、審核與風(fēng)險(xiǎn)監(jiān)控機(jī)制、產(chǎn)品的創(chuàng)新、聯(lián)動(dòng)的結(jié)算網(wǎng)絡(luò)、融資業(yè)務(wù)、人才培養(yǎng)、服務(wù)等方面的長(zhǎng)遠(yuǎn)措施。論文研究注重方法措施的實(shí)際效用，為黑龍江省商業(yè)銀行跨境人民幣結(jié)算業(yè)務(wù)的相關(guān)決策提供科學(xué)依據(jù)。
[Abstract]:With the strengthening of China's economic strength and the increasing proportion of trade in global trade, the RMB is being used frequently as a currency for settlement of border trade with its stable currency value and good public psychological expectation. The H Bank of China has issued the "measures for the Administration of Cross-border RMB settlement of China's H Bank", which marks the official launch of the pilot business of RMB settlement for cross-border trade by H Bank of China. In 2010, Cross-border trade RMB settlement business in H Bank Heilongjiang Branch system in full swing. The development of cross-border trade RMB settlement business in Heilongjiang branch of H Bank of China is conducive to making use of the local currency settlement advantage and developed network advantage of H Bank of Heilongjiang Province, in order to gain new customer resources and increase intermediate business income. Develop new areas of business to enhance H Bank's market competitiveness in the international settlement field. Based on the relevant theories of enterprise strategic management, this special report comprehensively analyzes the current situation and obstacles encountered in the development of cross-border RMB settlement business of H Bank in Heilongjiang Province. This paper introduces the prospect and long-term significance of H bank in Heilongjiang province to expand this business. Using SWOT analysis method, this paper analyzes the competitive advantages and disadvantages and threats of H Bank of Heilongjiang Province, formulates the strategic objectives and steps of developing RMB settlement of cross-border trade in H Bank of Heilongjiang Province, and puts forward the rational strategic path. Finally, it explores the safeguard measures to implement the strategy of expanding RMB settlement business of H Bank of Heilongjiang Province, including: strengthening communication with local government and regulatory department; striving to become the main reporting bank; mining and reserving customers; Strengthen business training and publicity; strengthen the current measures of linkage marketing. And in marketing mechanism, audit and risk monitoring mechanism, product innovation, linked settlement network, financing business, talent training, services and other long-term measures. This paper focuses on the practical utility of the method and measures, and provides scientific basis for the relevant decision of the cross-border RMB settlement business of Heilongjiang Province Commercial Bank.
【學(xué)位授予單位】：哈爾濱工程大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：F832.6

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