本文關(guān)鍵詞： 企業(yè)文化 建設(shè) SWOT分析　出處：《廣西大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：作為當今金融體系的重要組成部分,商業(yè)銀行都在積極探索、發(fā)展自身的企業(yè)文化建設(shè),以期實現(xiàn)以企業(yè)文化為基礎(chǔ)的服務(wù)創(chuàng)新,有助于進一步贏得競爭力。我國除四大國有銀行以外,大多數(shù)的股份制商業(yè)銀行都是在艱難中成長起來的,對于企業(yè)文化的構(gòu)建尚未形成統(tǒng)一的體系,只是局部、零散的形象,需要進一步完善企業(yè)文化,將對企業(yè)文化的建設(shè)上升到企業(yè)發(fā)展戰(zhàn)略的高度。當前,股份制商業(yè)銀行都積極參與到企業(yè)文化的建設(shè)當中,并在借鑒與吸收國內(nèi)外同行業(yè)先進經(jīng)驗的基礎(chǔ)上,將企業(yè)文化建設(shè)與企業(yè)戰(zhàn)略融合,旨在形成現(xiàn)代商業(yè)銀行獨具特色的企業(yè)文化,發(fā)揮其在企業(yè)發(fā)展過程中對內(nèi)形成凝聚、激勵；對外形成吸引、認同的積極作用。 P銀行作為中小股份制銀行的佼佼者,明確提出其核心價值觀為“篤守誠信、創(chuàng)造卓越”,并在此基礎(chǔ)中提煉出了“同心跨越”的企業(yè)精神、“陽光、簡單、包容、上進”的組織氛圍,以及“敬業(yè)、專業(yè)、樂業(yè)”的工作作風(fēng)和“正氣、大氣、銳氣”的管理者作風(fēng),初步形成了P銀行企業(yè)文化體系的框架。但是,在現(xiàn)有知識經(jīng)濟環(huán)境多變的現(xiàn)狀下,如何完善企業(yè)文化建設(shè)以適應(yīng)快速變化發(fā)展的內(nèi)外部環(huán)境,成為企業(yè)競爭力的重要組成部分。 本文從分析P銀行的企業(yè)文化現(xiàn)狀入手,通過分析P銀行企業(yè)文化建設(shè)存在的問題和不足,在此基礎(chǔ)上進一步分析了P銀行企業(yè)文化建設(shè)的優(yōu)勢劣勢,面臨的機遇和威脅,最后,提出了P銀行企業(yè)文化建設(shè)成功的對策以及實施措施。
[Abstract]:As an important part of today's financial system, commercial banks are actively exploring and developing their own corporate culture construction in order to realize service innovation based on corporate culture. In addition to the four major state-owned banks, most of the joint-stock commercial banks in our country have grown up in difficult circumstances. The construction of corporate culture has not yet formed a unified system, but it is only a partial and scattered image. We need to further improve the corporate culture and raise the construction of corporate culture to the height of enterprise development strategy. At present, joint-stock commercial banks are actively involved in the construction of corporate culture. On the basis of drawing lessons from and absorbing the advanced experience of the same industry at home and abroad, the enterprise culture construction and the enterprise strategy are combined in order to form the unique enterprise culture of the modern commercial bank and bring it into full play in the process of enterprise development. Encourage; form an active role in attracting and identifying with the outside world. P Bank, as the leader of small and medium-sized joint-stock banks, clearly puts forward its core values as "keeping good faith, creating excellence", and abstracts the enterprise spirit of "one heart leap" in this foundation, "Sunshine, simplicity, tolerance," The organizational atmosphere of "advance", the work style of "professional, professional and happy" and the management style of "upright, atmosphere and vigorous" have initially formed the framework of the corporate culture system of P Bank. Under the present situation of changeable knowledge economy environment, how to perfect the construction of enterprise culture to adapt to the internal and external environment of rapid change and development has become an important part of enterprise competitiveness. This paper begins with the analysis of the present situation of the corporate culture of P Bank, analyzes the problems and shortcomings in the construction of the corporate culture of Bank P, and further analyzes the advantages and disadvantages, opportunities and threats faced by the construction of the corporate culture of Bank P, on the basis of the analysis of the problems and shortcomings in the construction of corporate culture of Bank P. Finally, the author puts forward the countermeasures and implementation measures for the successful construction of corporate culture in P Bank.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F270;F832.33

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