本文關(guān)鍵詞： 工商銀行丙九路支行 網(wǎng)點轉(zhuǎn)型 服務(wù)遷移 業(yè)務(wù)流程改造 績效考核機(jī)制 負(fù)債業(yè)務(wù)　出處：《吉林大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：銀行網(wǎng)點作為最基礎(chǔ)的商業(yè)銀行經(jīng)營管理單元，是各個銀行最主要的營銷渠道。網(wǎng)點服務(wù)效率和管理水平的高低在一定范圍內(nèi)影響著支行的整體經(jīng)營績效。網(wǎng)點作為最有效的營銷渠道，其運營效率直接影響到它在社會中的形象，甚至其持續(xù)的經(jīng)營發(fā)展目標(biāo)。網(wǎng)點是展示商業(yè)銀行形象最主要的服務(wù)場所。然而，在現(xiàn)有經(jīng)營環(huán)境下，，我行網(wǎng)點的規(guī)模優(yōu)勢尚未完全轉(zhuǎn)化為競爭優(yōu)勢，在推動網(wǎng)點功能轉(zhuǎn)型工作中依然面臨著一些問題。銀行如果具有規(guī)范化、高效率、功能強大的網(wǎng)點，則也爭取到了核心競爭力的法寶，這也是他行無法復(fù)制的寶貴資源。網(wǎng)點整體管理水平和運營效率的提高對銀行的運營能力產(chǎn)生很大影響。本文從實踐中印證了深化運營改革，提高網(wǎng)點的競爭力，推動網(wǎng)點轉(zhuǎn)型是銀行在同業(yè)中取勝的利劍，并對轉(zhuǎn)型后的新型網(wǎng)點運營效果和今后發(fā)展方向進(jìn)行展望。本文首先介紹了中國工商銀行及丙九路支行網(wǎng)點的概況，然后對網(wǎng)點轉(zhuǎn)型的必要性進(jìn)行了闡述，并結(jié)合丙九路支行轉(zhuǎn)型的實踐介紹了先進(jìn)的經(jīng)驗，最后闡述了丙九路支行網(wǎng)點轉(zhuǎn)型的效果，并描述了今后改進(jìn)的方向。本文認(rèn)為工商銀行丙九路支行網(wǎng)點轉(zhuǎn)型目標(biāo)為：將操作型轉(zhuǎn)變?yōu)闋I銷型網(wǎng)點，全面提升網(wǎng)點競爭力。促進(jìn)網(wǎng)點全面轉(zhuǎn)型，需進(jìn)行網(wǎng)點服務(wù)遷徙、全面進(jìn)行業(yè)務(wù)流程化改造、進(jìn)行科學(xué)的績效考核機(jī)制、拓展網(wǎng)點負(fù)債業(yè)務(wù)。按照丙九路支行網(wǎng)點轉(zhuǎn)型的總體目標(biāo)，本文對工商銀行丙九路支行網(wǎng)點進(jìn)行了SWOT分析，并結(jié)合轉(zhuǎn)型的經(jīng)驗，對各個商業(yè)銀行基層網(wǎng)點如何實施網(wǎng)點經(jīng)營轉(zhuǎn)型提出了新的理念�？偨Y(jié)出的策略對工行網(wǎng)點轉(zhuǎn)型提供了很好的借鑒性經(jīng)驗。 本文的創(chuàng)新點是工行網(wǎng)點轉(zhuǎn)型方法的研究方法利用戰(zhàn)略管理中的SWOT分析法進(jìn)行分析。從工具層面上對工行丙九路支行的現(xiàn)狀和面臨的內(nèi)外部環(huán)節(jié)進(jìn)行分析比較，并由此提出合理化的轉(zhuǎn)型建議。 本文旨在提供工商銀行丙九路支行網(wǎng)點轉(zhuǎn)型的具體案例，幫助學(xué)者和未進(jìn)行網(wǎng)點經(jīng)營模式轉(zhuǎn)型的銀行和網(wǎng)點對網(wǎng)點轉(zhuǎn)型的問題進(jìn)一步學(xué)習(xí)和探討，建立適合本網(wǎng)點的網(wǎng)點經(jīng)營轉(zhuǎn)型實際操作和實施戰(zhàn)略方案。并對后續(xù)工作提出建議。
[Abstract]:Bank network as the most basic business management unit of commercial banks. It is the most important marketing channel of each bank. The service efficiency and management level of the network influence the overall operating performance of the branch in a certain range. The network is the most effective marketing channel. Its operation efficiency directly affects its image in the society, even its continuous business development goal. The network is the most important service place to display the image of commercial bank. However, in the present operating environment. The scale advantage of our network has not been completely transformed into competitive advantage, and we still face some problems in promoting the transformation of network function. If the bank has standardized, high efficiency, powerful network. It has also won the magic weapon of core competence. This is also a valuable resource he can not replicate. The improvement of the overall management level and operational efficiency of the network has a great impact on the operational ability of the bank. This paper confirms the deepening of operational reform from the practice. Improving the competitiveness of the network and promoting the transformation of the network is the sword for banks to win in the same industry. And after the transformation of the new network operation results and future development prospects. This paper first introduced the Industrial and Commercial Bank of China and C Jiu Road branch network overview, and then the necessity of network transformation is expounded. Combined with the practice of branch transformation, the paper introduces the advanced experience, and finally expounds the effect of the transformation of branch network. And describes the direction of improvement in the future. This paper thinks that the transformation goal of ICBC C & C branch network is to transform the operation type into the marketing network, to enhance the competitiveness of the network and to promote the overall transformation of the network. Need to carry on the network service migration, the overall business process transformation, scientific performance appraisal mechanism, expand the network liability business. According to the C Nine branch network transformation of the overall goal. This paper makes a SWOT analysis of ICBC's C & C branch outlets, and combines the experience of transformation. This paper puts forward a new idea on how to carry out the transformation of commercial banks' grass-roots network, and provides a good reference experience for ICBC's network transformation. The innovation of this paper is the research method of the transformation method of ICBC network. The paper analyzes the current situation and the internal and external links of ICBC's C & C branch from the tool level by using the SWOT analysis method in strategic management. Analysis and comparison. And thus put forward rationalization of the transformation of the proposal. The purpose of this paper is to provide a specific case of branch transformation in ICBC, and to help scholars and banks without the transformation of network management mode to further study and explore the problem of network transformation. To establish a network suitable for the transformation of the actual operation and implementation of the strategic plan, and put forward suggestions for follow-up work.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F832.2

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