【摘要】： 二十世紀六十年代起,新加坡旅游業(yè)從無到有,在沒有資源創(chuàng)造資源的情況下迅速發(fā)展成為亞洲乃至世界重要的旅游目的地之一。本文將新加坡旅游業(yè)作為研究對象,因循其發(fā)展軌跡總結(jié)經(jīng)驗。這將充實國內(nèi)有關(guān)新加坡旅游的研究成果,并為上海旅游業(yè)的進一步發(fā)展提供啟示。 本文主要采用文獻研究法和歸納分析法。首先依據(jù)旅游收支平衡法理順新加坡旅游縱向發(fā)展脈絡(luò),并將其劃分成四個階段：起步階段(1968年以前)、快速成長階段(1969-1981年)、成熟發(fā)展階段(1982-1996年)和競爭格局下的平穩(wěn)發(fā)展階段(1996年以來)。本文再結(jié)合各階段的背景補充說明新加坡旅游業(yè)在不同時期的進展與變化,在研究大量文獻資料的基礎(chǔ)上提出新加坡在會展旅游、旅游營銷及人力資源方面的優(yōu)勢特點,并對其進行影響因素分析。最后以此對上海的旅游業(yè)提出相應(yīng)建議。 新加坡旅游業(yè)的主要特點是：第一,具有競爭優(yōu)勢的亞洲第一會議旅游目的地。新加坡的會議業(yè)獲獎無數(shù)。場館設(shè)施齊備、功能齊全,新的現(xiàn)代化場館仍在不斷涌現(xiàn)。商務(wù)會議旅游為新加坡做出了突出的經(jīng)濟貢獻。第二,城市旅游營銷全方位推進。新加坡的城市旅游別具特色,不僅具有招徠旅游者的動機,同時背負著國家認同的使命,具有營銷動機和對象的多樣性。營銷內(nèi)容隨時代變遷不斷充實,營銷渠道全面鋪開,危機營銷也受到多方支持,取得了非常好的效果。第三,完善的教育體系培養(yǎng)出符合旅游業(yè)需要的各層次人才。新加坡的教育體系兼顧學(xué)歷教育與職業(yè)培訓(xùn),為向旅游業(yè)輸送實用型人才提供保障。同時企業(yè)也與政府聯(lián)合培養(yǎng)人才。通過對新加坡旅游業(yè)發(fā)展過程中經(jīng)濟、政策、社會文化等因素的研究,發(fā)現(xiàn)其外向型的經(jīng)濟環(huán)境,以經(jīng)濟建設(shè)為導(dǎo)向、兼顧多方利益的旅游政策為商務(wù)會展旅游提供了有利的環(huán)境；多元的社會文化不僅豐富了旅游產(chǎn)品,其多民族語言優(yōu)勢也提高了商務(wù)、旅游接待質(zhì)量；先進的科學(xué)技術(shù)同時為旅游業(yè)發(fā)展提供了有力支持。優(yōu)越的商務(wù)環(huán)境培育出繁榮的商務(wù)會展旅游市場。強大的城市旅游營銷支持與人才保障機制彌補了自然旅游資源的不足。這些宏觀因素都促使新加坡旅游業(yè)形成以上這三個特點。這些特點對上海旅游業(yè)的設(shè)計規(guī)劃、旅游營銷、人才培養(yǎng)等都有借鑒意義。
[Abstract]:Since 1960's, Singapore's tourism industry has become one of the most important tourist destinations in Asia and even the world without the resources to create resources. This article takes Singapore tourism as the research object, according to its development track summarizes the experience. This will enrich the domestic research on tourism in Singapore, and provide inspiration for the further development of tourism in Shanghai. This article mainly uses the literature research method and the inductive analysis method. First of all, according to the tourism balance law, the vertical development of tourism in Singapore is sorted out and divided into four stages: the initial stage (before 1968) and the rapid growth stage (19691981). Mature development stage (1982-1996) and stable development stage under competition pattern (since 1996). Combined with the background of each stage, this paper explains the progress and changes of Singapore's tourism in different periods, and puts forward the advantages and characteristics of Singapore in mice tourism, tourism marketing and human resources on the basis of studying a large number of literature and materials. And carry on the influence factor analysis to it. Finally, this paper puts forward corresponding suggestions for Shanghai's tourism industry. The main features of Singapore's tourism industry are: first, the competitive advantage of the first Asian Conference tourist destination. Singapore's conference industry won numerous awards. Stadiums and facilities are ready, full-featured, new modern venues are still emerging. Business conference tourism has made an outstanding economic contribution to Singapore. Second, the all-round promotion of urban tourism marketing. Singapore's urban tourism has unique characteristics, not only has the motivation to attract tourists, but also carries the mission of national identity, with marketing motivation and diversity of objects. With the development of the times, marketing channels have been spread out and crisis marketing has been supported by many parties, which has achieved very good results. Third, perfect education system to cultivate all levels of talents in line with the needs of tourism. Singapore's education system combines education with vocational training to ensure the delivery of practical talent to tourism. At the same time, enterprises and the government also jointly train talents. Through the study of the economic, policy, social and cultural factors in the development of Singapore's tourism industry, it is found that its extroverted economic environment is guided by economic construction. The multi-benefit tourism policy provides a favorable environment for business mice tourism; Pluralistic social culture not only enriches tourism products, but also improves the quality of business and tourism reception with multi-ethnic language advantages, and advanced science and technology provide powerful support for the development of tourism at the same time. The superior business environment fosters a prosperous business exhibition tourism market. The strong urban tourism marketing support and talent guarantee mechanism make up for the shortage of natural tourism resources. These macro factors promote Singapore's tourism industry to form these three characteristics. These features can be used for reference in Shanghai tourism design and planning, tourism marketing, talent training and so on.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：F593.39

【引證文獻】

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相關(guān)碩士學(xué)位論文 前1條

1 烏伊罕;克什克騰旗旅游公共服務(wù)體系建設(shè)：現(xiàn)狀、問題與對策[D];中央民族大學(xué);2013年

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本文編號：2458313