【摘要】：會展業(yè)是現(xiàn)代服務(wù)業(yè)的一種重要形式,對一個國家和地區(qū)的經(jīng)濟(jì)具有較強(qiáng)的拉動作用,成為深受各國關(guān)注的熱門朝陽產(chǎn)業(yè)。會展業(yè)的發(fā)展帶動了會展業(yè)專業(yè)人才的旺盛需求,然而我國缺乏一個成熟、系統(tǒng)的會展專業(yè)人才培養(yǎng)體系,制約了會展業(yè)的發(fā)展。上海為中國重要的會展業(yè)基地,建立一套完備的會展專業(yè)人才培養(yǎng)體系、培養(yǎng)高素質(zhì)的會展業(yè)專業(yè)人才是當(dāng)前上海會展業(yè)快速健康發(fā)展面臨的重要問題之一。本文利用文獻(xiàn)分析法、案例分析法對上海市會展專業(yè)的人才開發(fā)問題進(jìn)行了系統(tǒng)分析,全文共有六章:第一章介紹了研究背景、研究的目的和意義、國內(nèi)外研究現(xiàn)狀、研究思路和研究方法以及主要研究內(nèi)容。第二章是會展專業(yè)人才的基本概述,介紹了國內(nèi)外會展專業(yè)人才的定義,會展專業(yè)人才開發(fā)的定義以及理論基礎(chǔ)。第三章介紹了上海會展業(yè)的發(fā)展現(xiàn)狀及會展專業(yè)人才的開發(fā)現(xiàn)狀。第四章剖析了上海會展專業(yè)人才開發(fā)中存在的主要問題,介紹了會展專業(yè)人才開發(fā)的三個瓶頸問題。第五章以上海市VNU會展企業(yè)項目經(jīng)理的開發(fā)為例,介紹企業(yè)會展專業(yè)人才的開發(fā)實踐,以期對會展開發(fā)有微觀的考察。第六章從構(gòu)建更專業(yè)的會展專業(yè)人才教育體系、加大政府和行業(yè)協(xié)會之間的引導(dǎo)、提升會展企業(yè)和培訓(xùn)機(jī)構(gòu)的實踐培育作用、加強(qiáng)國內(nèi)外會展行業(yè)人才的交流與合作和完善保留會展專業(yè)人才配套機(jī)制五個方面提出了上海會展專業(yè)人才開發(fā)的政策建議。第七章對本文的研究結(jié)論進(jìn)行了總結(jié)與展望。
[Abstract]:Convention and exhibition industry is an important form of modern service industry, which has a strong pulling effect on the economy of a country and region, and has become a hot sunrise industry deeply concerned by all countries. The development of convention and exhibition industry has driven the exuberant demand of professional talents of convention and exhibition industry. However, our country lacks a mature and systematic training system of exhibition professionals, which restricts the development of exhibition industry. Shanghai is an important exhibition industry base in China. It is one of the important problems that Shanghai exhibition industry faces to develop rapidly and healthily. This paper uses literature analysis and case analysis to analyze the talent development of exhibition major in Shanghai. There are six chapters in this paper: the first chapter introduces the research background, the purpose and significance of the research, the current research situation at home and abroad. Research ideas, research methods and main research contents. The second chapter is the basic overview of exhibition professionals, introduces the definition of exhibition professionals at home and abroad, the definition of the development of exhibition professionals, as well as the theoretical basis. The third chapter introduces the development of Shanghai exhibition industry and the development of exhibition professionals. The fourth chapter analyzes the main problems existing in the development of exhibition talents in Shanghai, and introduces the three bottleneck problems in the development of exhibition professionals. The fifth chapter takes the development of project manager of VNU exhibition enterprise in Shanghai as an example to introduce the development practice of exhibition professionals in order to make a microscopic investigation on the development of exhibition and exhibition. Chapter VI from the construction of a more professional exhibition professionals education system, to strengthen the guidance between the government and industry associations, to enhance the exhibition enterprises and training institutions of the practical role of cultivation, This paper puts forward some policy suggestions on the development of exhibition professionals in Shanghai from five aspects: strengthening the exchange and cooperation between domestic and foreign exhibition professionals and perfecting the supporting mechanism of retaining exhibition professionals. In the seventh chapter, the conclusion of this paper is summarized and prospected.
【學(xué)位授予單位】：石河子大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F713.83;C964.2

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 毛國民;傅少萌;劉少燕;;廣東高校會展教育現(xiàn)狀與會展人才培養(yǎng)探究[J];黑龍江教育學(xué)院學(xué)報;2012年06期

，

本文編號：2394763