【摘要】：大連市十四屆人大四次會(huì)議上制定了“十二五”大連旅游發(fā)展目標(biāo)和前景——打造藍(lán)色旅游經(jīng)濟(jì)圈,建設(shè)世界濱海旅游名城。大連擁有豐富的濱海旅游資源,但其濱海旅游發(fā)展還屬于成長期,競(jìng)爭(zhēng)力有待提高,對(duì)影響濱海旅游競(jìng)爭(zhēng)因素的研究可以為大連市濱海旅游競(jìng)爭(zhēng)力的提升提出有意義的建議和意見。因此,本論文在通過定量和定性的分析基礎(chǔ)上,對(duì)大連濱海旅游競(jìng)爭(zhēng)力影響因素進(jìn)行的系統(tǒng)性研究具有學(xué)術(shù)上面的價(jià)值和可被實(shí)際借鑒的應(yīng)用價(jià)值。 所謂濱海旅游競(jìng)爭(zhēng)力,是指濱海城市依靠發(fā)展和濱海旅游活動(dòng)相關(guān)的海上、海島、海岸周邊娛樂、游憩、探訪、會(huì)展等各種旅游形式,能夠?yàn)槟繕?biāo)旅游者提供滿足其對(duì)濱海旅游體驗(yàn)的需求而表現(xiàn)出的一種能力和持續(xù)不斷的發(fā)展?jié)摿?是區(qū)別于其他濱海旅游城市而形成的一種能力。 論文首先對(duì)研究背景、研究目的和意義、研究?jī)?nèi)容與思路、研究方法進(jìn)行闡述,為論文的研究設(shè)定了一個(gè)良好的研究方向;通過對(duì)濱海旅游和濱海旅游競(jìng)爭(zhēng)力的有關(guān)文獻(xiàn)的學(xué)習(xí)、歸納和分析后,界定了濱海旅游競(jìng)爭(zhēng)力的概念;并在對(duì)幾個(gè)著名的競(jìng)爭(zhēng)力模型的分析和大連市濱海旅游的特有分析基礎(chǔ)上,提煉和歸納了28個(gè)影響因素;通過問卷調(diào)查的形式對(duì)這28個(gè)影響因素進(jìn)行數(shù)據(jù)的收集;運(yùn)用SPSS.13.0統(tǒng)計(jì)分析軟件對(duì)數(shù)據(jù)進(jìn)行統(tǒng)計(jì)分析,有效性檢驗(yàn)并最終通過因子分析提取7個(gè)公因子,將28個(gè)因素降冪為7大因素;最后根據(jù)統(tǒng)計(jì)分析的結(jié)果提出了提升大連市濱海旅游競(jìng)爭(zhēng)力的富有可行性的對(duì)策。
[Abstract]:At the fourth session of the 14th session of Dalian Municipal people's Congress, Dalian's tourism development goals and prospects were formulated for the 12th Five-Year Plan-to create a blue tourism economic circle and to build a famous coastal tourism city in the world. Dalian has abundant coastal tourism resources, but its coastal tourism development still belongs to the growing period, and its competitiveness needs to be improved. The study on the factors affecting the competition of coastal tourism can provide meaningful suggestions and suggestions for the promotion of competitiveness of coastal tourism in Dalian. Therefore, on the basis of quantitative and qualitative analysis, the systematic research on the influencing factors of Dalian coastal tourism competitiveness has academic value and practical application value. The so-called coastal tourism competitiveness means that coastal cities rely on the development of coastal tourism activities related to the sea, islands, coastal areas around entertainment, recreation, visits, exhibitions and other forms of tourism, It is a kind of ability which can provide the target tourists with the ability to meet the needs of the coastal tourism experience and the continuous development potential, which is different from other coastal tourist cities. First of all, the research background, research purpose and significance, research contents and ideas, research methods are described, which sets a good research direction for the research. Through the study of coastal tourism and coastal tourism competitiveness literature, summarized and analyzed, defined the concept of coastal tourism competitiveness; Based on the analysis of several famous competitiveness models and the special analysis of coastal tourism in Dalian, 28 influencing factors are abstracted and summarized, and the data of these 28 influencing factors are collected by questionnaire. The SPSS.13.0 software was used to analyze the data. The validity of the data was tested and 7 common factors were extracted by factor analysis, and 28 factors were reduced to 7 factors. Finally, according to the results of statistical analysis, the paper puts forward some feasible countermeasures to enhance the competitiveness of coastal tourism in Dalian.
【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：F592.7

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