【摘要】：本文研究的主要目的是消費者行為(既滿意度)對綠色供應(yīng)鏈協(xié)調(diào)的影響，為此設(shè)計了基于消費者行為的綠色供應(yīng)鏈協(xié)調(diào)策略模型。迄今為止，我國學術(shù)界及企業(yè)界對綠色供應(yīng)鏈管理的研究和實踐尚處于起步階段，有關(guān)基于消費者行為的綠色供應(yīng)鏈的動力機制及綠色供應(yīng)鏈成員關(guān)系的協(xié)調(diào)等方面的研究還不多見。本文遵循理論與實際相結(jié)合的原則以及定性分析與定量分析相結(jié)合的方法，利用Stackelberg博弈理論，結(jié)合消費者滿意度的環(huán)境因素，對綠色供應(yīng)鏈及其成員的利潤進行分析，進而得到了基于消費者滿意度的綠色供應(yīng)鏈價格協(xié)調(diào)策略。 首先，文章介紹了綠色供應(yīng)鏈管理的含義及內(nèi)容，分析了一般供應(yīng)鏈協(xié)調(diào)和綠色供應(yīng)鏈協(xié)調(diào)之間的聯(lián)系與區(qū)別。利用博弈論分析了消費者行為對綠色供應(yīng)鏈協(xié)調(diào)策略的重要影響。研究了基于產(chǎn)品綠色度的綠色供應(yīng)鏈價格協(xié)調(diào)策略，通過構(gòu)建合作博弈利潤模型和非合作博弈利潤模型，運用Rubinstein討價還價模型制定了綠色供應(yīng)鏈的價格協(xié)調(diào)策略，對綠色供應(yīng)鏈利潤進行重新分配。 其次，本文基于消費者滿意度對綠色供應(yīng)鏈協(xié)調(diào)策略的影響，在制造商對綠色原材料供應(yīng)商的研發(fā)投資進行補貼的基礎(chǔ)上，對有消費者影響的綠色供應(yīng)鏈的協(xié)調(diào)策略進行了探討。基于系統(tǒng)最優(yōu)化原則，通過構(gòu)建利潤模型及算例，驗證了消費者滿意度對綠色供應(yīng)鏈協(xié)調(diào)有重要影響，使成員企業(yè)收益得到帕累托改進，并在此基礎(chǔ)上給出了綠色供應(yīng)鏈的定價策略。 最后，，結(jié)合ABC輪胎公司綠色供應(yīng)鏈系統(tǒng)的協(xié)調(diào)性問題，提出了解決ABC輪胎公司綠色供應(yīng)鏈系統(tǒng)協(xié)調(diào)的對策，為我國企業(yè)推行綠色供應(yīng)鏈協(xié)調(diào)機制提供了合理的建議。
[Abstract]:The main purpose of this paper is the influence of consumer behavior (both satisfaction) on green supply chain coordination. Therefore, a green supply chain coordination strategy model based on consumer behavior is designed. Up to now, the research and practice of green supply chain management in academic and business circles in China is still in its infancy, and there are few studies on the dynamic mechanism of green supply chain based on consumer behavior and the coordination of green supply chain membership. Based on the principle of combining theory with practice and the method of qualitative analysis and quantitative analysis, this paper analyzes the profits of green supply chain and its members by using Stackelberg game theory and the environmental factors of consumer satisfaction, and then obtains the price coordination strategy of green supply chain based on consumer satisfaction. First of all, this paper introduces the meaning and content of green supply chain management, and analyzes the relationship and difference between general supply chain coordination and green supply chain coordination. The important influence of consumer behavior on green supply chain coordination strategy is analyzed by using game theory. The price coordination strategy of green supply chain based on product green color is studied. by constructing cooperative game profit model and non-cooperative game profit model, the price coordination strategy of green supply chain is established by using Rubinstein bargaining model, and the profit of green supply chain is reallocated. Secondly, based on the influence of consumer satisfaction on the coordination strategy of green supply chain, this paper discusses the coordination strategy of green supply chain with consumer influence on the basis of manufacturers' subsidy to the R & D investment of green raw material suppliers. Based on the principle of system optimization, the profit model and examples are constructed to verify that consumer satisfaction has an important influence on the coordination of green supply chain, and the income of member enterprises is improved by Pareto. On this basis, the pricing strategy of green supply chain is given. Finally, combined with the coordination of green supply chain system of ABC tire company, this paper puts forward some countermeasures to solve the coordination of green supply chain system of ABC tire company, and provides reasonable suggestions for Chinese enterprises to carry out the coordination mechanism of green supply chain.
【學位授予單位】：燕山大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F205;F274

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