【摘要】：伴隨山東半島藍色經(jīng)濟區(qū)建設上升為國家戰(zhàn)略和青島打造藍色經(jīng)濟領軍城市的決策部署，青島海產(chǎn)品精深加工企業(yè)獲得了發(fā)展的新機遇，也面臨著競爭的新挑戰(zhàn)。作為小微海產(chǎn)品精深加工企業(yè)，YQT海產(chǎn)品專業(yè)公司需要利用好機遇，迎接好挑戰(zhàn)。現(xiàn)階段，迫于激烈的外部競爭和自身發(fā)展的不足，YQT海產(chǎn)品專業(yè)公司開始從加強供應鏈管理的角度來思考自身市場競爭能力的提升，致力于思考構建適應自身發(fā)展的供應鏈管理模式，用于解決或部分解決現(xiàn)階段企業(yè)發(fā)展過程中涌現(xiàn)出的供應鏈管理問題。 YQT海產(chǎn)品專業(yè)公司的供應鏈管理模式構建基于對現(xiàn)階段公司供應鏈管理現(xiàn)狀、問題及根源分析的基礎之上，引入推拉混合式供應鏈管理、協(xié)同理論、精敏思想和信息共享理念，提出了YQT海產(chǎn)品專業(yè)公司供應鏈管理模式結構的三個層次，即以其供應鏈管理目標為運行指南，以供應鏈管理對象為承載主體，以推拉混合式供應鏈管理、多樣性需求管理、生產(chǎn)制造管理、代理商管理、消費者服務管理、信息共享管理等六個具體部分為支撐框架，從而使YQT海產(chǎn)品專業(yè)公司保持持續(xù)競爭優(yōu)勢，實現(xiàn)全“鏈”利潤的最大化。重點分析了供應鏈管理模式中六個具體部分的功能、作用、主要管理方向。 1）以供應鏈管理目標作為運行指南。通過構建全新的供應鏈管理模式，幫助YQT海產(chǎn)品專業(yè)公司培育持續(xù)的“差異化需求滿足和快速準確反應市場”的競爭優(yōu)勢,追求全“鏈”各節(jié)點企業(yè)協(xié)同一致，實現(xiàn)利潤的最大化。 2）以供應鏈管理對象為承載主體。YQT海產(chǎn)品專業(yè)公司供應鏈管理模式中形成了以源海底涼粉的研發(fā)與設計、源海底涼粉的原材料采購、源海底涼粉的生產(chǎn)、源海底涼粉的庫存、源海底涼粉的銷售為主要內容的供應鏈管理對象的閉環(huán)。 3）具體結構支撐框架。以推拉混合式供應鏈管理、多樣性需求管理、生產(chǎn)制造管理、代理商管理、消費者服務管理、信息共享管理等六個具體部分為結構支撐框架是建立在對YQT海產(chǎn)品專業(yè)公司供應鏈管理現(xiàn)狀分析的基礎上，而對各管理模塊功能定位、作用發(fā)揮、主要管理方向的明確旨在解決YQT海產(chǎn)品專業(yè)公司供應鏈管理呈現(xiàn)的突出問題。供應鏈驅動力來自推拉混合式供應鏈管理，信息共享管理是基礎保障，各支撐框架相互影響、相互聯(lián)系、共同作用于整個供應鏈管理過程中。 下一步，YQT海產(chǎn)品專業(yè)公司在推動其供應鏈管理實施的過程中，要從實現(xiàn)供應鏈管理目標的角度入手，對其供應鏈管理模式實施條件進行建立。一是通過多樣化需求信息收集網(wǎng)絡建立和多樣需求的產(chǎn)品化可能性的分析，進一步提升企業(yè)對差異化需求滿足的能力與水平。二是通過訂單分流落實、動態(tài)跟蹤及未來訂單的預測，，使供應鏈能夠快速準確響應市場。三是為保障全“鏈”利潤最大化，從原材料采購驅動、產(chǎn)品展示渠道拓展、區(qū)域代理商選擇、零售商日常管理和權益維護、消費者投訴解決等五方面進行相關條件的建設。
[Abstract]:With the rise of the construction of the blue economic zone of Shandong Peninsula as the national strategy and the decision-making deployment of Qingdao to build the blue economy leader, the deep processing enterprises of Qingdao's marine products have obtained the new opportunities for development, and they also face the new challenge of competition. As a small and deep processing enterprise, YQT marine products professional companies need to take advantage of good opportunities to meet the challenges. At the present stage, due to the fierce external competition and the lack of self-development, YQQT marine products professional company began to think about the improvement of its own market competition ability from the perspective of strengthening the supply chain management, and is committed to thinking to build the supply chain management mode to adapt to the development of the supply chain, And is used for solving or partially solving the problem of supply chain management emerging in the development process of the enterprise at the present stage. The construction of the supply chain management mode of YQT marine product professional company is based on the present situation, problems and root cause analysis of the current supply chain management of the company, and introduces the management of the push-pull hybrid supply chain, the cooperation theory, the essence and the information sharing. In this paper, three levels of the supply chain management mode structure of YQT marine product professional company are put forward, namely, the supply chain management objective is the operation guide, and the supply chain management object is the bearing main body, so as to push and pull the hybrid supply chain management, the diversity demand management, the production and manufacture management and the agent pipe. The six specific parts, such as the management of customer service, information sharing and management, are the supporting framework, so that the YQT marine product professional company can maintain the continuous competitive advantage and realize the maximum profit of the whole "chain". The paper mainly analyzes the function, function and main management of the six specific parts in the supply chain management mode. To be shipped with the supply chain management objective By building a brand-new supply chain management mode, the company can help YQT marine product professional company to cultivate the competitive advantage of continuous differentiation demand fulfillment and rapid and accurate reaction market, and pursue all-chain "all-node enterprises to cooperate with each other and realize the profit." maximize.2) Supply chain management objects In order to carry the main body, the supply chain management mode of YQT marine product specialized company has formed the supply chain management of the main content of the research and development and design of the source submarine cooling powder, the raw material procurement of the source submarine cooling powder, the production of the source submarine cooling powder, the inventory of the source submarine cooling powder, the sale of the source submarine cooling powder as the main content, The closed-loop of the object. The support frame of the body structure is to push and pull the mixed supply chain management, the diversity demand management, the production and manufacturing management, the agent management, the consumer service management, the information sharing management and the like, and the structure supporting framework is established in the supply chain management of the YQT marine product professional company. On the basis of the analysis of the shape, the function positioning, the function and the main management direction of each management module are aimed at solving the supply chain management of the YQT marine product professional company. The driving force of the supply chain comes from the management of the push-pull hybrid supply chain, the information sharing and management is the basic guarantee, each supporting frame is mutually influenced and mutually connected, and the supply chain driving force is applied to the whole supply chain together. In the process of chain management, YQT marine product specialized company, in the process of promoting the implementation of supply chain management, should start from the point of realizing the supply chain management objective, and manage the supply chain management mode The first is to collect the analysis of the product probability of the network establishment and the diverse requirements through the diversification demand information, to further improve the enterprise's need for differentiation The ability and level to be met. Second, the supply chain can be made through the implementation of the order distribution, the dynamic tracking and the forecast of future orders. It is enough to quickly and accurately respond to the market. The third is to maximize the total "chain" profit, from the raw material purchase drive, the product display channel development, the regional agent selection, the retailer's daily management and the rights and interests maintenance, the consumer complaint resolution, etc.
【學位授予單位】：中國海洋大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F326.4;F274

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