【摘要】：隨著經(jīng)濟(jì)全球化與信息技術(shù)的不斷發(fā)展,企業(yè)為了在競(jìng)爭(zhēng)激烈的市場(chǎng)中生存下去,已將其非盈利非核心的業(yè)務(wù)外包給第三方,只保留核心業(yè)務(wù)并與其它相關(guān)企業(yè)組成供應(yīng)鏈,從而降低企業(yè)經(jīng)營(yíng)成本及風(fēng)險(xiǎn),以適應(yīng)不斷變化的市場(chǎng)。在供應(yīng)鏈競(jìng)爭(zhēng)時(shí)代,供應(yīng)鏈企業(yè)在面臨產(chǎn)品同質(zhì)化的問(wèn)題時(shí),應(yīng)如何體現(xiàn)其產(chǎn)品差異化,以獲得一定市場(chǎng)份額,從而占領(lǐng)一定市場(chǎng)地位?Hotelling模型作為研究產(chǎn)品橫向差異化的經(jīng)典理論,不僅有效的解決了這一問(wèn)題,同時(shí)也為供應(yīng)鏈管理者制定企業(yè)經(jīng)營(yíng)策略時(shí),提供了一定的科學(xué)依據(jù)�，F(xiàn)實(shí)生活中,企業(yè)不僅僅需要面臨供應(yīng)鏈間的競(jìng)爭(zhēng),同時(shí)也面臨著消費(fèi)者購(gòu)買行為的影響。因此,本文將基于“線性市場(chǎng)”的Hotelling模型,研究不同運(yùn)輸成本下兩條單生產(chǎn)商單零售商供應(yīng)鏈的選址與定價(jià)競(jìng)爭(zhēng),并綜合考慮消費(fèi)者購(gòu)買行為對(duì)供應(yīng)鏈競(jìng)爭(zhēng)的影響。具體研究?jī)?nèi)容如下:(1)第三章研究“線性市場(chǎng)”上兩條單生產(chǎn)商單零售商的選址與定價(jià)競(jìng)爭(zhēng),并建立兩條供應(yīng)鏈均為集中式供應(yīng)鏈(II模式)、均為分散式供應(yīng)鏈(DD模式)、一條為分散式供應(yīng)鏈一條為集中式供應(yīng)鏈(DI模式)的競(jìng)爭(zhēng)均衡模型,給出了均衡解的存在條件和均衡解。研究表明:DD模式下兩條供應(yīng)鏈的定價(jià)與利潤(rùn)比DI模式高,而DI模式比II模式高,所以供應(yīng)鏈集中式?jīng)Q策并不是利潤(rùn)最大化下的占優(yōu)策略。(2)第四章針對(duì)許多商場(chǎng)存在提供價(jià)格折扣策略的現(xiàn)象,如奧特萊斯,山姆會(huì)員店等此類商場(chǎng),研究其價(jià)格折扣策略是否會(huì)對(duì)其所在供應(yīng)鏈的選址與定價(jià)產(chǎn)生影響。研究表明:產(chǎn)品定價(jià)p_i伴隨自身λ_i(0≤λ_i≤1)的增大而降低,即折扣系數(shù)越大(折扣優(yōu)惠小),相應(yīng)的產(chǎn)品定價(jià)就會(huì)低,折扣系數(shù)越小(折扣優(yōu)惠大),相應(yīng)的產(chǎn)品定價(jià)就會(huì)高;而供應(yīng)鏈企業(yè)的選址決策并不受價(jià)格策略影響,且在市場(chǎng)兩端進(jìn)行選址。(3)第五章在兩條供應(yīng)鏈競(jìng)爭(zhēng)模型中考慮到消費(fèi)者對(duì)產(chǎn)品具有品牌偏好,其中偏好q服從[d,e]的均勻分布,研究?jī)蓷l供應(yīng)鏈選址與定價(jià)的問(wèn)題。研究表明:消費(fèi)者的品牌偏好越高,其產(chǎn)品定價(jià)也越高,同時(shí)供應(yīng)鏈利潤(rùn)也將得到增加,供應(yīng)鏈?zhǔn)袌?chǎng)份額也受其影響;在以供應(yīng)鏈利潤(rùn)最大化為目標(biāo)下,供應(yīng)鏈企業(yè)將在市場(chǎng)中心進(jìn)行選址。本文主要研究?jī)?nèi)容均得到同一結(jié)論:在供應(yīng)鏈企業(yè)競(jìng)爭(zhēng)下,集中式控制并非是占優(yōu)策略;此時(shí),在集中式控制下供應(yīng)鏈的市場(chǎng)份額是最大的,但供應(yīng)鏈的利潤(rùn)卻是最少的。顯然,兩條供應(yīng)鏈在集中式控制下競(jìng)爭(zhēng)更為激烈,但卻也是最有效率的,供應(yīng)鏈企業(yè)在利潤(rùn)最大化下為了獲取更多的市場(chǎng)份額,不得不犧牲一部分利潤(rùn),但社會(huì)福利在供應(yīng)鏈為集中式控制下是最大的。這對(duì)于現(xiàn)實(shí)中的供應(yīng)鏈管理者在制定企業(yè)經(jīng)營(yíng)策略時(shí),具有一定的科學(xué)依據(jù)與參考。
[Abstract]:With the continuous development of economic globalization and information technology, in order to survive in the competitive market, enterprises have outsourced their non-profit non-core business to third parties, only retaining the core business and forming a supply chain with other related enterprises. In order to reduce the operating costs and risks of enterprises, in order to adapt to the changing market. In the era of supply chain competition, how should supply chain enterprises reflect their product differentiation in order to obtain a certain market share when facing the problem of product homogenization? In order to occupy a certain market position, Hotelling model, as a classical theory to study the horizontal differentiation of products, not only effectively solves this problem, but also provides a certain scientific basis for supply chain managers to formulate enterprise management strategy. In real life, enterprises not only need to face the competition between supply chains, but also face the influence of consumer buying behavior. Therefore, based on the Hotelling model of "linear market", this paper will study the location and pricing competition of two single manufacturer and single retailers supply chain under different transportation costs, and consider the influence of consumer purchase behavior on supply chain competition. The specific research contents are as follows: (1) the third chapter studies the location and pricing competition of two single producer and single retailers in the "linear market", and establishes that the two supply chains are centralized supply chains (II model). All of them are decentralized supply chains (DD model), a decentralized supply chain and a centralized supply chain (DI model). The existence conditions and equilibrium solutions of equilibrium solutions are given. The results show that the pricing and profit of the two supply chains in DD mode are higher than those in DI model, while the DI model is higher than II model. Therefore, centralized decision-making in supply chain is not an dominant strategy under profit maximization. (2) Chapter IV aims at the phenomenon of offering price discount strategies in many shopping malls, such as OUTLETS, Sam member stores and so on. This paper studies whether its price discount strategy will have an impact on the location and pricing of its supply chain. The results show that the product pricing p 鈮，

本文編號(hào)：2485624