【摘要】：隨著信息化的快速發(fā)展和城市人口的不斷增多,傳統(tǒng)人工管理模式已不能適應(yīng)商場(chǎng)的發(fā)展。行業(yè)競(jìng)爭(zhēng)的日益激烈,提高商場(chǎng)銷售管理的工作效率、改善商場(chǎng)內(nèi)部以及整個(gè)供應(yīng)鏈各個(gè)環(huán)節(jié)的管理、調(diào)度及資源配置成為商場(chǎng)當(dāng)前必須考慮的問題。而解決這些問題的途徑之一,就是迫切要求開發(fā)出專業(yè)的商場(chǎng)營銷管理系統(tǒng)。 本文著重論述了六安西都商場(chǎng)營銷系統(tǒng)的需求分析、設(shè)計(jì)與實(shí)現(xiàn)過程。從該商場(chǎng)的營銷系統(tǒng)需求分析入手,運(yùn)用面向?qū)ο蟮南到y(tǒng)分析方法分析了該商場(chǎng)營銷系統(tǒng)對(duì)數(shù)據(jù)錄入、存儲(chǔ)、統(tǒng)計(jì)等方面的需求,明確了商場(chǎng)營銷系統(tǒng)的四個(gè)主體部分,分別為信息管理模塊、進(jìn)貨管理模塊、銷售管理模塊、庫存管理模塊。針對(duì)這四種管理模塊的業(yè)務(wù)流程及數(shù)據(jù)流程圖展開了比較詳細(xì)的分析。在詳細(xì)設(shè)計(jì)中描述了各個(gè)功能模塊的關(guān)系、模塊的功能接口和系統(tǒng)數(shù)據(jù)庫設(shè)計(jì)。最后根據(jù)設(shè)計(jì)方案實(shí)現(xiàn)商場(chǎng)營銷系統(tǒng)的具體功能。 本文設(shè)計(jì)和實(shí)現(xiàn)了六安西都商場(chǎng)營銷系統(tǒng)。系統(tǒng)以Visual Studio2008作為開發(fā)平臺(tái),以基于C#的ASP.NET設(shè)計(jì)用戶界面,用SQL Server2005構(gòu)建系統(tǒng)安全的數(shù)據(jù)庫,同時(shí)運(yùn)用ADO.NET實(shí)現(xiàn)了對(duì)象數(shù)據(jù)的持久化,ADO.NET是一組實(shí)現(xiàn)客戶端與數(shù)據(jù)源進(jìn)行交互的類庫。系統(tǒng)的整體結(jié)構(gòu)基于Web的三層架構(gòu),分為表示層、功能層和數(shù)據(jù)層,這既提高了系統(tǒng)的安全性與可靠性,又使系統(tǒng)具有較好的擴(kuò)展性。
[Abstract]:With the rapid development of information and the increasing of urban population, the traditional artificial management mode can not adapt to the development of shopping malls. With the increasingly fierce competition in the industry, it is necessary to improve the efficiency of market sales management, improve the management, scheduling and resource allocation of all aspects of the market and the whole supply chain. One of the ways to solve these problems is to develop a professional marketing management system. This paper focuses on the requirements analysis, design and implementation process of the marketing system of Liu'an Xidu shopping mall. Starting with the requirement analysis of the marketing system of the shopping mall, this paper analyzes the demand of the marketing system for data entry, storage and statistics by using the object-oriented system analysis method, and clarifies the four main parts of the marketing system. Information management module, stock management module, sales management module, inventory management module. The business process and data flow chart of the four management modules are analyzed in detail. In the detailed design, the relationship of each functional module, the functional interface of the module and the design of the system database are described. Finally, according to the design scheme to achieve the specific functions of the marketing system. This paper designs and implements the marketing system of six Anxidu shopping malls. The system takes Visual Studio2008 as the development platform, designs the user interface with ASP.NET based on C #, constructs the system safe database with SQL Server2005, and realizes the persistence of object data by ADO.NET. ADO.NET is a set of class libraries that enable clients to interact with data sources. The overall structure of the system is based on the three-tier architecture of Web, which is divided into presentation layer, function layer and data layer, which not only improves the security and reliability of the system, but also makes the system more extensible.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TP311.52

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本文編號(hào)：2395162