【摘要】：考慮消費(fèi)者對標(biāo)示碳標(biāo)簽產(chǎn)品的異質(zhì)性消費(fèi)偏好,建立不同消費(fèi)群體支付意愿下的碳標(biāo)簽產(chǎn)品需求模型,研究供應(yīng)商和零售商分別主導(dǎo)供應(yīng)鏈情景下的最優(yōu)決策.結(jié)果表明,在供應(yīng)商或零售商主導(dǎo)供應(yīng)鏈中,碳標(biāo)簽產(chǎn)品的定價(jià)相同.但供應(yīng)鏈主導(dǎo)者通過身份力量影響批發(fā)價(jià),從而在供應(yīng)鏈總利潤分享中獲益.消費(fèi)者群體中的普通顧客比例及普通顧客對碳標(biāo)簽產(chǎn)品的接受程度都影響供應(yīng)鏈決策,但是普通顧客對碳標(biāo)簽產(chǎn)品的接受程度更具敏感性.
[Abstract]:Considering consumers' heterogeneity consumption preference to label carbon label products, the demand model of carbon label products with different consumers' willingness to pay is established to study the optimal decision of suppliers and retailers in supply chain situations. The results show that carbon label products are priced the same in supplier or retailer dominated supply chain. But the leader of supply chain influences wholesale price through power of identity, so as to benefit from total profit sharing of supply chain. The proportion of ordinary customers in the consumer group and the acceptance of carbon label products affect the supply chain decision, but the average customer is more sensitive to carbon label products.
【作者單位】： 四川大學(xué)經(jīng)濟(jì)學(xué)院;重慶交通大學(xué)經(jīng)濟(jì)與管理學(xué)院;
【基金】：重慶市科委基礎(chǔ)與前沿研究項(xiàng)目(cstc2016jcyjA0023) 重慶市教委人文社科重點(diǎn)項(xiàng)目(16SKGH067);重慶市教委科技項(xiàng)目(KJ1600506)
【分類號(hào)】：F274;X196
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本文編號(hào)：2369143