【摘要】：在產(chǎn)品更新速度加快、技術(shù)變革周期變短的今天,供應(yīng)商的產(chǎn)量及其生產(chǎn)技術(shù)往往具有不確定性,這無疑增加了供應(yīng)鏈風(fēng)險(xiǎn)。供應(yīng)商產(chǎn)量的不確定性會(huì)影響零售商的訂貨量與產(chǎn)品市場(chǎng)定價(jià)決策；而生產(chǎn)技術(shù)的不確定性則會(huì)影響供應(yīng)商的生產(chǎn)成本及其技術(shù)創(chuàng)新策略。此外,不同的供應(yīng)鏈結(jié)構(gòu)也會(huì)影響成員的決策及供應(yīng)鏈績(jī)效。本文針對(duì)供應(yīng)商產(chǎn)量及其生產(chǎn)技術(shù)不確定性帶來的供應(yīng)鏈風(fēng)險(xiǎn),基于不同的供應(yīng)鏈結(jié)構(gòu),對(duì)零售商的聯(lián)合訂貨定價(jià)決策和供應(yīng)商的技術(shù)創(chuàng)新策略進(jìn)行系統(tǒng)分析及優(yōu)化。具體而言,本文主要?jiǎng)?chuàng)新性研究工作總結(jié)如下： 基于單供應(yīng)商-單零售商的供應(yīng)鏈模型,提出了供需不確定下的最優(yōu)聯(lián)合訂貨定價(jià)決策,優(yōu)化了供應(yīng)商的分銷價(jià)格,比較了聯(lián)合訂貨定價(jià)決策與清倉(cāng)定價(jià)決策的差別,并分析了供應(yīng)商產(chǎn)量不確定和市場(chǎng)需求不確定對(duì)聯(lián)合訂貨定價(jià)決策價(jià)值及供應(yīng)鏈績(jī)效的影響。 針對(duì)供應(yīng)商生產(chǎn)技術(shù)和市場(chǎng)需求的不確定性,考慮供應(yīng)商的產(chǎn)能約束,提出了供應(yīng)商的最優(yōu)技術(shù)創(chuàng)新策略及最優(yōu)分銷價(jià)格決策,并優(yōu)化了零售商的訂貨量,提出了供需不確定下的三階段決策流程,分析了供應(yīng)商產(chǎn)能及供需不確定性對(duì)供應(yīng)鏈績(jī)效的影響。 基于兩供應(yīng)商-單零售商的雙渠道供應(yīng)模型,考慮主供應(yīng)商產(chǎn)出率和應(yīng)急供應(yīng)商產(chǎn)能的不確定性,通過多階段博弈分析獲得了零售商最優(yōu)聯(lián)合訂貨定價(jià)決策以及供應(yīng)商的最優(yōu)分銷價(jià)格決策,得出了應(yīng)急供應(yīng)商產(chǎn)能不確定性對(duì)零售商聯(lián)合訂貨定價(jià)決策和供應(yīng)商分銷價(jià)格決策的影響。 基于初始技術(shù)水平不同的兩供應(yīng)商-單零售商的兩階段供應(yīng)鏈模型,針對(duì)供應(yīng)商生產(chǎn)技術(shù)和技術(shù)投資成本的不確定性,提出了競(jìng)爭(zhēng)供應(yīng)商的均衡技術(shù)創(chuàng)新策略,設(shè)計(jì)了達(dá)到供應(yīng)鏈協(xié)同的收益共享契約,研究了供應(yīng)商生產(chǎn)技術(shù)和投資成本的不確定性對(duì)供應(yīng)商間的競(jìng)爭(zhēng)以及技術(shù)創(chuàng)新策略的影響。 基于單供應(yīng)商-兩零售商的兩級(jí)供應(yīng)鏈模型,針對(duì)供應(yīng)商生產(chǎn)技術(shù)及市場(chǎng)需求的不確定性,提出了供應(yīng)商技術(shù)創(chuàng)新-資源分配及零售商聯(lián)合訂貨定價(jià)的三階段決策,通過優(yōu)化帶約束的古諾模型,獲得了不同技術(shù)創(chuàng)新策略下競(jìng)爭(zhēng)零售商的均衡訂貨定價(jià)決策和供應(yīng)商的最優(yōu)資源分配決策,探討了供應(yīng)商生產(chǎn)技術(shù)和市場(chǎng)需求的不確定性對(duì)供應(yīng)鏈產(chǎn)品質(zhì)量和供應(yīng)鏈績(jī)效的影響。
[Abstract]:Nowadays, when the speed of product renewal is quickened and the period of technological change is shortened, the output of suppliers and their production technology are often uncertain, which undoubtedly increases the risk of supply chain. The uncertainty of the supplier's output will affect the retailer's order quantity and the pricing decision of the product market, while the uncertainty of the production technology will affect the supplier's production cost and its technological innovation strategy. In addition, different supply chain structure will also affect the decision-making and supply chain performance of members. Aiming at the supply chain risk caused by the uncertainty of supplier output and production technology, this paper systematically analyzes and optimizes the joint ordering pricing decision of retailers and the technological innovation strategy of suppliers based on different supply chain structures. Specifically, the main innovative research work of this paper is summarized as follows: based on the supply chain model of single supplier and single retailer, the optimal joint order pricing decision under the uncertainty of supply and demand is proposed, and the distribution price of supplier is optimized. The differences between joint order pricing decision and clearance pricing decision are compared, and the effects of supplier output uncertainty and market demand uncertainty on joint order pricing decision value and supply chain performance are analyzed. In view of the uncertainty of suppliers' production technology and market demand, considering the capacity constraints of suppliers, this paper puts forward the optimal technological innovation strategy and optimal distribution price decision of suppliers, and optimizes the order quantity of retailers. A three-stage decision-making process with uncertainty of supply and demand is proposed, and the influence of supplier capacity and uncertainty of supply and demand on supply chain performance is analyzed. Based on the two-supplier / single-retailer two-channel supply model, the uncertainty of the output rate of the main supplier and the capacity of the emergency supplier is considered. Through multi-stage game analysis, the optimal joint order pricing decision of retailers and the optimal distribution price decision of suppliers are obtained. The influence of emergency supplier capacity uncertainty on joint order pricing decision and supplier distribution price decision is obtained. Based on the two-stage supply chain model of two suppliers with different initial technology level, a balanced technology innovation strategy for competitive suppliers is proposed in view of the uncertainty of suppliers' production technology and technology investment cost. A profit sharing contract is designed to achieve supply chain collaboration. The influence of uncertainty of supplier production technology and investment cost on supplier competition and technological innovation strategy is studied. Based on the two-level supply chain model of single supplier and two retailers, a three-stage decision of supplier technological innovation-resource allocation and retailer joint ordering pricing is proposed in view of the uncertainty of supplier's production technology and market demand. By optimizing the Cournot model with constraints, the equilibrium ordering pricing decisions of competitive retailers and the optimal resource allocation decisions of suppliers under different technological innovation strategies are obtained. The effect of uncertainty of supplier's production technology and market demand on product quality and supply chain performance is discussed.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2014
【分類號(hào)】：F274;F273.1

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