D公司在華采購策略研究
發(fā)布時間:2018-11-09 11:31
【摘要】:當(dāng)今世界,市場競爭日益激烈。對以利益最大化為終極目標(biāo)的企業(yè)而言,越來越多的企業(yè)開始清醒地意識并認(rèn)可省下來的就是賺到的、就是純利潤這一觀點(diǎn)。因此如何有效地對采購管理進(jìn)行優(yōu)化以期把自身的供應(yīng)鏈打造成企業(yè)的核心競爭力己成了當(dāng)今企業(yè)尤其是跨國巨頭們所追求的管理目標(biāo)之一。D公司作為跨國公司在華子公司亦是如此。探尋一種既能解決當(dāng)前公司在采購方面所面臨的問題,又能將采購打造成為企業(yè)核心競爭力的一部分、使之成為企業(yè)價(jià)值鏈中的重要一環(huán)的行之有效的方法,對D公司提高產(chǎn)品在全球市場上的競爭力和實(shí)施企業(yè)可持續(xù)發(fā)展戰(zhàn)略具有十分重要的戰(zhàn)略意義。 本文從介紹傳統(tǒng)采購管理理論和現(xiàn)代采購管理理論及采購管理發(fā)展趨勢入手,分析了D公司采購現(xiàn)狀及當(dāng)期采購中存在的主要問題。并從三個方面有針對性地提出了D公司宜采取的采購管理優(yōu)化策略。一是提出了基于不同物資特點(diǎn)的分類采購策略以期提高D公司的采購效率;二是從基于市場特點(diǎn)的供應(yīng)商選擇和管理策略以期提高D公司的供應(yīng)商選擇和管理能力;三是從當(dāng)今頂尖公司成本降低策略中甄選并因地制宜地引用了六種適合D公司的成本控制策略以期加強(qiáng)D公司的成本控制能力。最后,為保證采購管理優(yōu)化策略的有效實(shí)施,從組織與人力資源配置、采購流程再造、建立有效監(jiān)控體系及基礎(chǔ)設(shè)施和工具平臺等四個方面提出了相應(yīng)的措施和途徑,以保障采購管理優(yōu)化策略的貫徹和實(shí)施。
[Abstract]:In today's world, market competition is becoming increasingly fierce. For the enterprises with the ultimate goal of maximizing profits, more and more enterprises begin to realize and recognize that what is saved is the point of profit, that is, net profit. Therefore, how to effectively optimize procurement management in order to build its own supply chain into the core competitiveness of enterprises has become one of the management objectives pursued by enterprises, especially multinational giants. The same is true of Division's subsidiaries in China. To explore an effective method that can not only solve the problems faced by the company in purchasing, but also make procurement a part of the core competitiveness of the enterprise, and make it an important part of the enterprise value chain. It is of great strategic significance for company D to improve the competitiveness of products in the global market and implement the strategy of sustainable development of enterprises. Starting with the introduction of the traditional purchasing management theory, the modern purchasing management theory and the developing trend of purchasing management, this paper analyzes the current purchasing situation of D company and the main problems existing in the current procurement. And from three aspects, the paper puts forward the appropriate purchasing management optimization strategy for D company. First, the paper puts forward the classified purchasing strategy based on different material characteristics in order to improve the purchasing efficiency of company D, and second, the supplier selection and management strategy based on market characteristics in order to improve D company's supplier selection and management ability. Thirdly, six cost control strategies suitable for D company are selected from the cost reduction strategies of the top companies in order to strengthen the cost control ability of D company. Finally, in order to ensure the effective implementation of the purchasing management optimization strategy, the corresponding measures and approaches are put forward from four aspects: organization and human resource allocation, procurement process reengineering, establishment of effective monitoring system and infrastructure and tool platform. To ensure the implementation and implementation of procurement management optimization strategy.
【學(xué)位授予單位】:華東理工大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2014
【分類號】:F274;F276.7
本文編號:2320283
[Abstract]:In today's world, market competition is becoming increasingly fierce. For the enterprises with the ultimate goal of maximizing profits, more and more enterprises begin to realize and recognize that what is saved is the point of profit, that is, net profit. Therefore, how to effectively optimize procurement management in order to build its own supply chain into the core competitiveness of enterprises has become one of the management objectives pursued by enterprises, especially multinational giants. The same is true of Division's subsidiaries in China. To explore an effective method that can not only solve the problems faced by the company in purchasing, but also make procurement a part of the core competitiveness of the enterprise, and make it an important part of the enterprise value chain. It is of great strategic significance for company D to improve the competitiveness of products in the global market and implement the strategy of sustainable development of enterprises. Starting with the introduction of the traditional purchasing management theory, the modern purchasing management theory and the developing trend of purchasing management, this paper analyzes the current purchasing situation of D company and the main problems existing in the current procurement. And from three aspects, the paper puts forward the appropriate purchasing management optimization strategy for D company. First, the paper puts forward the classified purchasing strategy based on different material characteristics in order to improve the purchasing efficiency of company D, and second, the supplier selection and management strategy based on market characteristics in order to improve D company's supplier selection and management ability. Thirdly, six cost control strategies suitable for D company are selected from the cost reduction strategies of the top companies in order to strengthen the cost control ability of D company. Finally, in order to ensure the effective implementation of the purchasing management optimization strategy, the corresponding measures and approaches are put forward from four aspects: organization and human resource allocation, procurement process reengineering, establishment of effective monitoring system and infrastructure and tool platform. To ensure the implementation and implementation of procurement management optimization strategy.
【學(xué)位授予單位】:華東理工大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2014
【分類號】:F274;F276.7
【參考文獻(xiàn)】
相關(guān)期刊論文 前10條
1 鐘德強(qiáng),羅定提,仲偉俊;數(shù)量折扣與聯(lián)合采購戰(zhàn)略價(jià)值分析[J];系統(tǒng)工程;2004年08期
2 徐華;跨國采購?fù)怀霈F(xiàn)象破解版[J];國際市場;2005年01期
3 李莎;;跨國公司在華采購的原因及影響[J];改革與開放;2004年01期
4 蘇朝暉;;跨國采購行為研究[J];華僑大學(xué)學(xué)報(bào)(哲學(xué)社會科學(xué)版);2006年01期
5 王小明;盧志強(qiáng);;國內(nèi)外大型起重機(jī)的研究現(xiàn)狀及發(fā)展趨勢[J];機(jī)電產(chǎn)品開發(fā)與創(chuàng)新;2009年02期
6 王霞;;價(jià)值工程視角下產(chǎn)品功能——成本的最佳配比研究[J];價(jià)值工程;2010年17期
7 梅紅玲;胡繼靈;;在華跨國公司采購管理的障礙與對策[J];江蘇商論;2007年08期
8 鄧越;跨國公司全球采購戰(zhàn)略在中國[J];商場現(xiàn)代化;2005年11期
9 楊曉雁;譚于藍(lán);鄧建軍;;基于四象限分類法的采購戰(zhàn)略的選擇[J];中國市場;2007年41期
10 李宏;;企業(yè)采購戰(zhàn)略的研究和實(shí)施[J];中國市場;2010年19期
,本文編號:2320283
本文鏈接:http://sikaile.net/guanlilunwen/gongyinglianguanli/2320283.html
最近更新
教材專著