【摘要】：服裝需求的變化與服裝本身的易逝性使服裝零售商面臨很大的市場(chǎng)風(fēng)險(xiǎn),所以考慮零售商風(fēng)險(xiǎn)偏好特性的服裝供應(yīng)鏈更符合現(xiàn)實(shí)情況,而零售商的風(fēng)險(xiǎn)偏好主要體現(xiàn)在對(duì)庫(kù)存過(guò)剩風(fēng)險(xiǎn)的規(guī)避上。供應(yīng)商作為品牌服裝供應(yīng)鏈的主導(dǎo)企業(yè),通常采用回購(gòu)契約來(lái)消除庫(kù)存過(guò)剩風(fēng)險(xiǎn)對(duì)零售商的影響,從而實(shí)現(xiàn)供應(yīng)鏈的協(xié)調(diào)。但現(xiàn)有回購(gòu)契約缺乏柔性,可供零售商自主選擇的權(quán)利和范圍很小。本文以報(bào)童模型為基礎(chǔ)構(gòu)建了一個(gè)柔性回購(gòu)契約模型,使零售商可依據(jù)自身風(fēng)險(xiǎn)特征自主選擇風(fēng)險(xiǎn)轉(zhuǎn)移的多少。主要從以下幾個(gè)方面進(jìn)行： 1、分析服裝產(chǎn)品及服裝供應(yīng)鏈的特征,以及我國(guó)服裝產(chǎn)業(yè)的發(fā)展情況,并對(duì)服裝供應(yīng)鏈的協(xié)調(diào)研究進(jìn)行綜述。 2、在考慮零售商風(fēng)險(xiǎn)偏好情況下,構(gòu)建一個(gè)柔性回購(gòu)契約模型,并將該柔性回購(gòu)契約與一般回購(gòu)契約做對(duì)比分析,指出它們不同的適用情況。 3、考慮零售商承擔(dān)退貨物流成本時(shí),退貨物流成本對(duì)回購(gòu)契約的影響。 論文結(jié)論顯示：在考慮零售商庫(kù)存過(guò)剩風(fēng)險(xiǎn)規(guī)避情況下,一般回購(gòu)契約與柔性回購(gòu)契約都能實(shí)現(xiàn)供應(yīng)鏈的完美協(xié)調(diào),但當(dāng)需求呈均勻分布時(shí)零售商更愿意接受柔性回購(gòu)契約,而當(dāng)需求呈正態(tài)分布時(shí)零售商更愿意接受一般回購(gòu)契約,供應(yīng)商通過(guò)調(diào)整批發(fā)價(jià)格可實(shí)現(xiàn)利潤(rùn)在供應(yīng)鏈成員間的分配。在考慮退貨物流成本情形下,供應(yīng)鏈整體的期望利潤(rùn)隨退貨物流成本的增加而降低,當(dāng)退貨物流成本超出一定范圍后回購(gòu)對(duì)零售商將變得毫無(wú)意義。
[Abstract]:The change of clothing demand and the perishability of clothing itself make the clothing retailers face great market risk, so the clothing supply chain which takes into account the retailer's risk preference characteristics is more in line with the actual situation. The risk preference of retailers is mainly reflected in the avoidance of excess inventory risk. As the leading enterprise of brand clothing supply chain, suppliers usually use repurchase contract to eliminate the impact of excess inventory risk on retailers, so as to realize the coordination of supply chain. However, the existing repurchase contract lacks flexibility and the right and scope for retailers to choose independently is very small. This paper constructs a flexible repurchase contract model based on newsboy model, which enables retailers to choose the amount of risk transfer according to their own risk characteristics. Mainly from the following aspects: 1, analysis of clothing products and clothing supply chain characteristics, as well as the development of China's garment industry, Secondly, a flexible repurchase contract model is constructed considering the retailer's risk preference, and the flexible repurchase contract is compared with the general repurchase contract. The paper points out their different applicability. 3. Consider the effect of the return logistics cost on the repurchase contract when the retailer bears the return logistics cost. The conclusion of the paper shows that the general repurchase contract and the flexible repurchase contract can realize the perfect coordination of the supply chain, but retailers are more willing to accept the flexible repurchase contract when the demand is evenly distributed. When demand is normally distributed, retailers are more willing to accept general repurchase contracts, and suppliers can distribute profits among supply chain members by adjusting wholesale prices. Considering the return logistics cost, the expected profit of the whole supply chain decreases with the increase of the return logistics cost. When the return logistics cost exceeds a certain range, the repurchase will become meaningless to the retailer.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F426.86;F274

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