ZARA供應鏈研究
發(fā)布時間：2018-09-04 20:28
【摘要】：ZARA,西班牙的服裝品牌,同時也是該品牌的連鎖零售品牌。ZARA以其獨特的供應鏈管理成為快速時尚行業(yè)的奇跡。本文概括了ZARA的競爭優(yōu)勢,分析了ZARA供應鏈的4個環(huán)節(jié)及其所依托的IT技術。
[Abstract]:ZARA, a Spanish clothing brand, is also a chain retail brand of ZARA. ZARA has become a miracle of fast fashion industry with its unique supply chain management. This paper summarizes the competitive advantages of ZARA, and analyzes the four links of ZARA supply chain and the IT technology it relies on.
【作者單位】： 西安財經(jīng)學院;
【分類號】：F416.86;F274
，
本文編號：2223241
[Abstract]:ZARA, a Spanish clothing brand, is also a chain retail brand of ZARA. ZARA has become a miracle of fast fashion industry with its unique supply chain management. This paper summarizes the competitive advantages of ZARA, and analyzes the four links of ZARA supply chain and the IT technology it relies on.
【作者單位】： 西安財經(jīng)學院;
【分類號】：F416.86;F274
，
本文編號：2223241
本文鏈接：http://sikaile.net/guanlilunwen/gongyinglianguanli/2223241.html
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