【摘要】：ZARA,西班牙的服裝品牌,同時(shí)也是該品牌的連鎖零售品牌。ZARA以其獨(dú)特的供應(yīng)鏈管理成為快速時(shí)尚行業(yè)的奇跡。本文概括了ZARA的競(jìng)爭(zhēng)優(yōu)勢(shì),分析了ZARA供應(yīng)鏈的4個(gè)環(huán)節(jié)及其所依托的IT技術(shù)。
[Abstract]:ZARA, a Spanish clothing brand, is also a chain retail brand of ZARA. ZARA has become a miracle of fast fashion industry with its unique supply chain management. This paper summarizes the competitive advantages of ZARA, and analyzes the four links of ZARA supply chain and the IT technology it relies on.
【作者單位】： 西安財(cái)經(jīng)學(xué)院;
【分類(lèi)號(hào)】：F416.86;F274
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本文編號(hào)：2223241