【摘要】：以網購供應鏈為研究對象,建立了網購供應鏈庫存與運輸聯(lián)合優(yōu)化模型。研究發(fā)現(xiàn),ITIO聯(lián)合優(yōu)化過程中存在信息不安全、利潤分配難、訂單分散與大批量運輸矛盾難以調和、售后服務難、制約了ITIO利潤增加、同質化競爭加劇了成本節(jié)約的壓力等障礙因素。從建立信息保障機制、合理設計利潤分配制度、平臺商搭橋做好各方庫存與運輸整合、各家企業(yè)協(xié)作共建售后服務網點、以聯(lián)合優(yōu)化的差異化破解同質化困局等方面提出相應的對策和建議。
[Abstract]:Taking online purchase supply chain as the research object, the joint optimization model of inventory and transportation in online shopping supply chain is established. It is found that in the process of joint optimization, the information is unsafe, the profit distribution is difficult, the contradiction between order dispersion and mass transportation is difficult to reconcile, and the after-sales service is difficult, which restricts the increase of ITIO profit. Homogenization of competition intensifies the pressure of cost savings and other obstacles. From the establishment of information security mechanism, the reasonable design of profit distribution system, the platform business bridge to do a good job of inventory and transportation integration, the cooperation of various enterprises to build after-sales service network, The corresponding countermeasures and suggestions are put forward to solve the problem of homogenization by joint optimization.
【作者單位】： 云南師范大學經濟與管理學院;
【基金】：國家自然科學基金資助項目(編號:71262031、71362029) 云南省級立項支持新增一級學科博士點學科建設規(guī)劃項目(應用經濟學) 云南師范大學“十二五”學科建設項目(一層次應用經濟學)
【分類號】：F724.6;F259.2

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