【摘要】：隨著互聯(lián)網(wǎng)技術(shù)的普及,越來越多的企業(yè)發(fā)現(xiàn)電子渠道的獨(dú)特優(yōu)勢(shì),傳統(tǒng)企業(yè)開始利用電子商務(wù)以增加企業(yè)在供應(yīng)鏈中的份額和競爭力。然而電子渠道與實(shí)體渠道之間的協(xié)調(diào)向來是個(gè)難題,一旦協(xié)調(diào)不善,電子渠道和傳統(tǒng)渠道可能會(huì)喪失自身的優(yōu)勢(shì),反而成為企業(yè)的累贅,給企業(yè)帶來巨大的損失。 本文以制造商x企業(yè)的庫存策略現(xiàn)狀及存在的問題出發(fā),結(jié)合多渠道運(yùn)作系統(tǒng)中不同的分銷渠道,對(duì)X企業(yè)的訂貨策略進(jìn)行了分析研究,構(gòu)建了多渠道供應(yīng)鏈結(jié)構(gòu)模型,描述x企業(yè)開辟電子市場后的分散庫存策略運(yùn)作模式,在此基礎(chǔ)上提出兩個(gè)新的庫存策略：制造商集中庫存以同時(shí)滿足傳統(tǒng)、電子直營渠道的需求；制造商與經(jīng)銷商聯(lián)合管理庫存,由制造商的中央倉庫滿足所有渠道的需求。然后根據(jù)報(bào)童模型的原理確定制造商和經(jīng)銷商的最優(yōu)庫存量,通過代入實(shí)際數(shù)值分析各變量參數(shù)對(duì)供應(yīng)鏈的影響,獲得X企業(yè)和經(jīng)銷商的管理啟示。最后基于X企業(yè)的實(shí)際情況,對(duì)比分析了不同供應(yīng)鏈運(yùn)作環(huán)境下制造商和經(jīng)銷商的庫存策略,得出了X企業(yè)及經(jīng)銷商的最優(yōu)決策方案,為X企業(yè)和經(jīng)銷商的庫存策略選擇提供了參考。 通過本文的研究,揭示了多渠道環(huán)境下不同庫存策略對(duì)于企業(yè)的參考價(jià)值,為企業(yè)的庫存管理實(shí)踐提供參考,驗(yàn)證了企業(yè)根據(jù)環(huán)境改變庫存的庫存策略可以有效降低企業(yè)庫存,保持企業(yè)競爭優(yōu)勢(shì),增加供應(yīng)鏈利潤。
[Abstract]:With the popularity of Internet technology, more and more enterprises find the unique advantages of electronic channels. Traditional enterprises begin to use e-commerce to increase their share and competitiveness in the supply chain. However, the coordination between electronic channels and physical channels has always been a difficult problem. Once coordination is not well coordinated, electronic channels and traditional channels may lose their own advantages and become a burden to enterprises and bring huge losses to enterprises. In this paper, based on the current situation and existing problems of X enterprise inventory strategy, combined with the different distribution channels in multi-channel operation system, the order strategy of X enterprise is analyzed and studied, and the structure model of multi-channel supply chain is constructed. This paper describes the operation mode of decentralized inventory strategy in x enterprises after opening up electronic market. On this basis, two new inventory strategies are put forward: centralized inventory of manufacturers to meet the needs of traditional and electronic direct channels at the same time; The manufacturer and the dealer jointly manage the inventory, and the manufacturer's central warehouse meets all channel requirements. Then according to the principle of newsboy model, the optimal inventory of manufacturer and dealer is determined, and the influence of variables on supply chain is analyzed by adding the actual numerical value, and the management enlightenment of X enterprise and dealer is obtained. Finally, based on the actual situation of X enterprise, the inventory strategy of manufacturer and dealer under different supply chain operation environment is compared and analyzed, and the optimal decision scheme of X enterprise and dealer is obtained. It provides the reference for X enterprise and dealer's stock strategy choice. Through the research of this paper, the paper reveals the reference value of different inventory strategy in multi-channel environment, provides reference for the enterprise inventory management practice, and verifies that the inventory strategy of changing inventory according to the environment can effectively reduce the enterprise inventory. Maintain the competitive advantage of the enterprise and increase the profit of the supply chain.
【學(xué)位授予單位】：廈門大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F274

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