本文選題：資金約束 + 提前支付��； 參考：《商業(yè)研究》2017年07期

【摘要】：隨著互聯(lián)網(wǎng)經(jīng)濟(jì)的發(fā)展,許多供應(yīng)商利用互聯(lián)網(wǎng)開(kāi)辟了直銷渠道,形成了雙渠道供應(yīng)鏈。本文假設(shè)一個(gè)供應(yīng)商與一個(gè)零售商組成的雙渠道供應(yīng)鏈,外部需求隨機(jī),供應(yīng)商面臨資金約束而零售商資金充足,從期望效用的視角分別考察外部融資和內(nèi)部融資兩種方下供應(yīng)商和零售商的最優(yōu)決策。研究結(jié)果表明,直銷渠道的零售價(jià)會(huì)隨著供應(yīng)商風(fēng)險(xiǎn)厭惡程度的增大而降低,批發(fā)價(jià)根據(jù)兩者之間的風(fēng)險(xiǎn)厭惡程度來(lái)確定,隨供應(yīng)商風(fēng)險(xiǎn)厭惡程度增大而降低,隨零售商風(fēng)險(xiǎn)厭惡程度增大而提高,傳統(tǒng)渠道的零售價(jià)隨供應(yīng)商和零售商的風(fēng)險(xiǎn)厭惡程度增大而降低。面臨資金約束的供應(yīng)商會(huì)優(yōu)先選擇零售商提前支付的融資方式,當(dāng)供應(yīng)鏈雙方處于非風(fēng)險(xiǎn)厭惡型時(shí)最易達(dá)成無(wú)償內(nèi)部融資的"雙贏"模式,但無(wú)論哪種融資方式都難以達(dá)到無(wú)資金約束下的最優(yōu)期望效用。
[Abstract]:With the development of Internet economy, many suppliers use the Internet to open up direct selling channels and form double channel supply chain. In this paper, a supplier and a retailer are assumed to have a double-channel supply chain with random external demand, a supplier facing financial constraints and a retailer with sufficient funds. From the perspective of expected utility, the optimal decisions of suppliers and retailers under external financing and internal financing are investigated respectively. The results show that the retail price of direct selling channels will decrease with the increase of risk aversion of suppliers, the wholesale price will be determined by the degree of risk aversion between them, and the price will decrease with the increase of risk aversion of suppliers. With the increase of risk aversion of retailers, the retail price of traditional channels decreases with the increase of risk aversion of suppliers and retailers. Suppliers facing financial constraints will prefer the financing method of retailers' early payment. When the supply chain is in the non-risk-averse type, it is the easiest to achieve the "win-win" mode of non-reimbursable internal financing. However, it is difficult to achieve the optimal expected utility without capital constraints.
【作者單位】： 煙臺(tái)大學(xué)經(jīng)濟(jì)管理學(xué)院;大連理工大學(xué)經(jīng)濟(jì)與管理學(xué)部;
【基金】：國(guó)家社科基金資助項(xiàng)目,項(xiàng)目編號(hào):12CGL042 國(guó)家自然科學(xué)基金資助項(xiàng)目,項(xiàng)目編號(hào):71271039,71372122 煙臺(tái)大學(xué)研究生科技創(chuàng)新基金資資助項(xiàng)目,項(xiàng)目編號(hào):YDYB1710
【分類號(hào)】：F274;F275;F832.4

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