本文選題：易逝品 + 供應(yīng)鏈定價��； 參考：《東北大學》2014年碩士論文

【摘要】：隨著經(jīng)濟與科技的不斷發(fā)展,市場競爭日趨激烈,產(chǎn)品生命周期日趨縮短,越來越多的產(chǎn)品呈現(xiàn)出易逝品的特點。易逝品供應(yīng)鏈定價近年來倍受關(guān)注,而廣泛存在的消費者策略行為會影響易逝品供應(yīng)鏈的定價,同時需要設(shè)計出合理的機制進行供應(yīng)鏈協(xié)調(diào)。本文在總結(jié)了國內(nèi)外消費者行為、易逝品供應(yīng)鏈定價與供應(yīng)鏈協(xié)調(diào)等相關(guān)文獻的基礎(chǔ)上,介紹了供應(yīng)鏈管理、消費者行為、動態(tài)定價等相關(guān)理論,并對考慮消費者策略行為的易逝品供應(yīng)鏈定價與協(xié)調(diào)問題進行研究。研究工作主要包括以下兩個方面：(1)考慮消費者策略行為的易逝品供應(yīng)鏈定價研究。本文以單一制造商、單一零售商和若干消費者組成的供應(yīng)鏈為研究對象,考慮消費者采取策略行為存在搜尋打折信息成本時,針對分散決策與集中決策兩種情況,分別構(gòu)建制造商、零售商與消費者的動態(tài)博弈模型,并給出了各模型的均衡解,為制造商制定批發(fā)價格策略、零售商制定兩階段價格策略和消費者采取最優(yōu)購買策略提供了理論依據(jù)。最后對理論模型進行數(shù)值分析,分析表明：分散決策下,隨著搜尋打折信息成本的增大,制造商最優(yōu)批發(fā)價格降低,利潤減少,零售商兩階段最優(yōu)價格降低,利潤減少,消費者臨界估價降低。集中決策時供應(yīng)鏈的總利潤大于分散決策時供應(yīng)鏈的總利潤。(2)考慮消費者策略行為的易逝品供應(yīng)鏈協(xié)調(diào)研究。本文以單一制造商、單一零售商和若干消費者組成的供應(yīng)鏈為研究對象,考慮制造商與零售商進行合作時,利用收益共享契約進行協(xié)調(diào),構(gòu)建供應(yīng)鏈協(xié)調(diào)定價模型,并給出模型的均衡解,得到收益共享契約中各參數(shù)的范圍。最后對理論模型進行數(shù)值分析,分析表明：通過收益共享契約的協(xié)調(diào),制造商與零售商利潤大于分散決策下的利潤,供應(yīng)鏈總利潤等于集中決策時的供應(yīng)鏈總利潤。最后給出潛在應(yīng)用研究,總結(jié)了本文的主要研究結(jié)論、研究局限以及需要進一步開展的研究工作。
[Abstract]:With the development of economy and science and technology, the market competition is becoming more and more fierce, the product life cycle is shortened day by day, and more products show the characteristics of perishable products. In recent years, the pricing of perishable goods supply chain has attracted much attention. However, the widespread behavior of consumer strategy will affect the pricing of perishable goods supply chain. At the same time, it is necessary to design a reasonable mechanism to coordinate the supply chain. On the basis of summarizing domestic and foreign literature on consumer behavior, perishable goods supply chain pricing and supply chain coordination, this paper introduces the relevant theories of supply chain management, consumer behavior, dynamic pricing and so on. The pricing and coordination of perishable goods supply chain considering the behavior of consumer strategy are also studied. The research mainly includes the following two aspects: (1) the pricing of perishable goods in the supply chain considering the behavior of consumer strategy. In this paper, a supply chain consisting of a single manufacturer, a single retailer and a number of consumers is taken as the research object. When consumers adopt strategies, the cost of searching for discounted information is considered, aiming at two situations: decentralized decision and centralized decision. The dynamic game model of manufacturer, retailer and consumer is constructed, and the equilibrium solution of each model is given to make wholesale price strategy for manufacturer. The two-stage pricing strategy of retailers and the optimal purchase strategy of consumers provide the theoretical basis. Finally, the numerical analysis of the theoretical model shows that with the increase of the cost of searching for discounted information, the manufacturer's optimal wholesale price decreases, the profit decreases, the retailer's two-stage optimal price decreases, and the profit decreases. Lower consumer critical valuation. The total profit of the supply chain in centralized decision is larger than that in the decentralized decision. (2) the coordination of perishable goods supply chain considering the behavior of consumer strategy is studied. In this paper, a supply chain consisting of a single manufacturer, a single retailer and a number of consumers is taken as the research object. When considering the cooperation between the manufacturer and the retailer, the coordinated pricing model of the supply chain is constructed by means of the revenue-sharing contract. The equilibrium solution of the model is given, and the range of parameters in the revenue sharing contract is obtained. Finally, the numerical analysis of the theoretical model shows that the profit of manufacturer and retailer is greater than that of decentralized decision through the coordination of profit sharing contract, and the total profit of supply chain is equal to the total profit of supply chain when centralized decision is made. Finally, the potential application research is given, and the main research conclusions, research limitations and further research work are summarized.
【學位授予單位】：東北大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F724.2;F274

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