本文選題：供應鏈 + 電子商務環(huán)境　； 參考：《南京大學》2014年碩士論文

【摘要】：隨著信息技術的發(fā)展,電子商務應運而生,這對企業(yè)來說既是機遇也是挑戰(zhàn)。電子商務為更多的企業(yè)提供了更廣闊的的發(fā)展平臺,但是,技術創(chuàng)新的不斷進步、顧客需求的瞬息萬變,也使得企業(yè)面臨著更嚴峻的挑戰(zhàn)。電子商務的發(fā)展也使供應鏈產生了不小的變革,從傳統的供應鏈逐漸轉變成了傳統供應鏈與電子商務環(huán)境下的供應鏈并存的局面。以往的研究中大部分是針對傳統供應鏈管理,由于電子商務環(huán)境下的供應鏈與傳統供應鏈存在某些明顯的差異,傳統供應鏈研究的相關理論雖然對電子商務環(huán)境下的供應鏈具有導向作用,但是不足以完全支撐電子商務環(huán)境下的供應鏈管理,所以本文結合現有的研究成果與中國H公司的相關調研實踐對電子商務環(huán)境下的供應鏈管理作出了一定的研究。本文針對電子商務環(huán)境下的供應鏈管理中的定價策略與庫存機制進行了研究。定價策略是供應鏈中各個成員都最關切的問題,因為這直接關系到自身的利益；而庫存機制是制造商與零售商成本中很重要的一部分,供應鏈中各環(huán)節(jié)都希望降低成本從而增加收益。本文首先對國內外關于傳統供應鏈與電子商務環(huán)境下的供應鏈的相關研究,以及現有關于供應鏈中定價策略與庫存機制的研究以及方法進行總結分析；其次分析了電子商務環(huán)境下的供應鏈與傳統供應鏈的運作模式的差異,從而分析了供應鏈中的制造商、零售商與消費者的行為差異,針對電子商務環(huán)境下的供應鏈與傳統供應鏈中的諸多差異,結合考慮多種因素,建立了相關定價與庫存模型,并根據H公司的現實情況進行一定程度的實例驗證。通過定性分析與定量分析相結合的方法,本文制定了電子商務環(huán)境下供應鏈各成員均能獲得更滿意收益的定價策略與庫存機制。在制定的定價策略中,對比分析了開放式供應鏈與封閉式供應鏈的定價策略對供應鏈收益的影響,并得出電子商務環(huán)境下的供應鏈中的制造商與零售商通過一定的合作得到的收益將比他們不進行合作獲得的收益要多；在制定的庫存機制中,基于CPFR的思想,通過電子商務環(huán)境下供應鏈中制造商與零售商的協同決策,共同制定庫存機制,達到節(jié)約成本的目的。
[Abstract]:With the development of information technology, e-commerce arises at the historic moment, which is both an opportunity and a challenge for the enterprises. Electronic commerce provides a broader development platform for more enterprises. However, the continuous progress of the technology innovation, the rapid change of the customer's demand, and the more severe challenge to the enterprises. The chain of supply chain has changed from traditional supply chain to the coexistence of supply chain under the traditional supply chain and e-commerce environment. Most of the previous studies are aimed at the traditional supply chain management. There are some obvious differences between the supply chain and the traditional supply chain in the e-business environment. Although the related theory has a guiding role in the supply chain in the e-business environment, it is not enough to fully support the supply chain management under the e-commerce environment, so this paper makes a certain research on the supply chain management under the e-business environment by combining the existing research results with the related research practice of H company in China. The pricing strategy and inventory mechanism in the supply chain management in the e-business environment are studied. The pricing strategy is the most concern of all members in the supply chain, because it is directly related to its own interests, and the inventory mechanism is a very important part of the cost of the manufacturer and the retailer, and all the links in the supply chain are hoped to be reduced. In this paper, we first analyze the related research on the supply chain under the traditional supply chain and e-commerce environment at home and abroad, as well as the existing research and methods about the pricing strategy and inventory mechanism in the supply chain, and then analyze the operation of the supply chain and the traditional supply chain under the E-business environment. The difference between the models and the behaviors of the manufacturers, the retailers and the consumers in the supply chain is analyzed. In view of the differences in the supply chain and the traditional supply chain in the e-business environment, the relevant pricing and inventory models are established with consideration of many factors, and a certain degree of example is verified according to the actual situation of H company. Through the combination of qualitative analysis and quantitative analysis, the pricing strategy and inventory mechanism of all the members of the supply chain in the e-commerce environment are formulated. In the pricing strategy, the influence of the pricing strategy of the open supply chain and the closed supply chain on the supply chain returns is compared and analyzed, and the electricity is obtained. The profit of the manufacturer and the retailer in the supply chain in the sub business environment will be more than that they do not cooperate with. In the stock mechanism, based on the idea of CPFR, through the cooperative decision of the manufacturer and the retailer in the supply chain in the e-business environment, the stock mechanism can be worked out together. The purpose of cost saving is to be saved.
【學位授予單位】：南京大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F274

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本文編號：1929506