發(fā)布時間：2018-04-15 21:04

  本文選題：銷售物流 + 流程優(yōu)化��； 參考：《上海交通大學(xué)》2014年碩士論文

【摘要】：隨著經(jīng)濟(jì)全球一體化的不斷蔓延，市場競爭愈發(fā)激烈，企業(yè)之間的競爭已逐漸轉(zhuǎn)變?yōu)楣⿷?yīng)鏈之間的競爭。物流管理作為供應(yīng)鏈活動中的一個重要內(nèi)容，也隨之受到了廣泛的關(guān)注與探討。一個高效、有序、完善的物流體系對于企業(yè)的長遠(yuǎn)發(fā)展有著十分重要的作用，而作為生產(chǎn)制造型企業(yè)，其銷售物流環(huán)節(jié)堪稱整個物流活動中的重中之重。銷售物流活動是否能夠暢通運(yùn)作，直接影響著企業(yè)的服務(wù)水平以及整體經(jīng)營狀況。因此，研究如何改善和優(yōu)化制造型企業(yè)的出口銷售物流問題是非常有必要的，且具有相當(dāng)?shù)默F(xiàn)實意義。 本文以A企業(yè)在錦州的工廠為研究對象，針對外貿(mào)型內(nèi)陸企業(yè)，從理論闡述、問題分析、方案改善和優(yōu)化以及實施效果評價四個層面，對A工廠的出口銷售物流問題進(jìn)行研究。 本文首先闡述了銷售物流改善的相關(guān)理論基礎(chǔ)，，然后較為全面和完整地分析了A工廠的出口銷售物流現(xiàn)狀，進(jìn)而歸納總結(jié)其存在的主要問題及其原因，并分別從組織流程、庫存管理、成本分?jǐn)偤瓦\(yùn)輸模式四個方面對企業(yè)的銷售物流管理進(jìn)行了改進(jìn)和優(yōu)化。通過中央集中倉庫的建立，對原有的銷售物流流程進(jìn)行改進(jìn)和優(yōu)化，并進(jìn)一步利用庫存ABC分類管理法，優(yōu)化了庫存與倉儲管理，提高了人員利用率和工作效率。之后，結(jié)合企業(yè)現(xiàn)有的公路運(yùn)輸模式，同時提出了鐵海聯(lián)運(yùn)，內(nèi)海短拔，第三方倉庫周轉(zhuǎn)這三種物流運(yùn)輸模式相結(jié)合的出口銷售物流運(yùn)輸模式，并建立了基于加權(quán)平均的選擇評價模型，針對不同客戶不同產(chǎn)品確定了相應(yīng)的最優(yōu)物流運(yùn)輸模式。在此基礎(chǔ)上，對改善方案具體實施后的效果進(jìn)行評價與分析，以驗證其可行性和有效性。研究表明，本文提出的A工廠銷售物流改善方案具體實施以后，在提升客戶服務(wù)水平的同時，使得企業(yè)的資源利用率和銷售物流的運(yùn)作效率有所提高，并降低原材料采購成本，縮短備貨時間，加強(qiáng)產(chǎn)品價格優(yōu)勢，最終提高企業(yè)的市場競爭力。
[Abstract]:With the continuous spread of global economic integration, the market competition is becoming more and more fierce, and the competition among enterprises has gradually changed into the competition between supply chains.Logistics management, as an important part of supply chain activities, has also received extensive attention and discussion.An efficient, orderly and perfect logistics system plays a very important role in the long-term development of enterprises. As a manufacturing enterprise, its sales logistics is the most important in the whole logistics activities.Whether the sales logistics can run smoothly directly affects the service level and the overall operating condition of the enterprise.Therefore, it is necessary to study how to improve and optimize the export sales logistics of manufacturing enterprises.This article takes the factory of A enterprise in Jinzhou as the research object, aiming at the foreign trade type inland enterprise, from the theory elaboration, the question analysis, the plan improvement and the optimized as well as the implementation effect appraisal four aspects, carries on the research to the A factory export sale logistics question.This paper first expounds the relevant theoretical basis of the improvement of sales logistics, then analyzes the current situation of export sales logistics of factory A comprehensively and completely, and then summarizes the main problems and their causes, and respectively from the organizational process.Inventory management, cost allocation and transportation mode are four aspects of the enterprise sales logistics management improvement and optimization.Through the establishment of the central centralized warehouse, the original sales logistics flow is improved and optimized, and the inventory and storage management is optimized by using the inventory ABC classification management method, and the personnel utilization ratio and working efficiency are improved.After that, combined with the existing road transport mode of the enterprise, the paper also put forward the export sales logistics transportation mode, which combines the three logistics modes of iron and sea transport, the short drawing of the inner sea, and the turnover of the third party warehouse.The selection and evaluation model based on weighted average is established, and the optimal logistics transportation mode is determined for different customers and different products.On this basis, the effectiveness of the improvement scheme is evaluated and analyzed to verify its feasibility and effectiveness.The research shows that after the implementation of the plan of improving the sales logistics of factory A, the utilization ratio of resources and the operation efficiency of sales logistics have been improved, and the purchasing cost of raw materials has been reduced, while the level of customer service has been improved.Shortens the stock preparation time, strengthens the product price superiority, finally enhances the enterprise's market competition ability.
【學(xué)位授予單位】：上海交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F416.4;F252

【參考文獻(xiàn)】

相關(guān)期刊論文 前7條

1 胡軍紅;李晶;;各種運(yùn)輸方式協(xié)調(diào)發(fā)展模式探討[J];重慶交通大學(xué)學(xué)報(自然科學(xué)版);2009年02期

2 邵宏亮;褚東琳;;淺談作業(yè)成本法在企業(yè)物流成本核算中的應(yīng)用[J];科技經(jīng)濟(jì)市場;2006年09期

3 吳虹雁,顧義軍;企業(yè)物流成本管理創(chuàng)新芻議[J];南京農(nóng)業(yè)大學(xué)學(xué)報(社會科學(xué)版);2003年04期

4 屈冠林;從戰(zhàn)略高度認(rèn)識和實施物流成本管理[J];商訊商業(yè)經(jīng)濟(jì)文薈;2003年05期

5 劉金明,王耀球;物流成本占GDP的比例分析[J];物流技術(shù);2004年05期

6 賴世紅;;ABC分析法在物流庫存管理中的應(yīng)用[J];郵電設(shè)計技術(shù);2006年03期

7 高更君,黃衛(wèi);考慮時間因素的運(yùn)輸方式選擇問題[J];交通運(yùn)輸系統(tǒng)工程與信息;2001年01期

本文編號：1755775