本文選題：貨代　切入點：供應鏈　出處：《河北工業(yè)大學》2014年碩士論文

【摘要】：隨著經(jīng)濟全球化的發(fā)展，中國在2000年——2010年的十年中，極快地成為了世界經(jīng)濟一體化的重要一員，且發(fā)揮著重要的作用。在中國出口增長型經(jīng)濟的推動下，物流，信息及實體經(jīng)濟得到了快速的發(fā)展。服務業(yè)發(fā)展事關經(jīng)濟方式的轉變，經(jīng)濟結構的調(diào)整，有利于保持經(jīng)濟的可持續(xù)增長，它是體制改革和市場開放的表現(xiàn)，同時也是社會主義不斷完善的標志。物流業(yè)也屬于服務業(yè)范疇，《服務業(yè)發(fā)展十二五規(guī)劃》為解決我們落后的服務業(yè)和不平衡的經(jīng)濟結構指明了方向，也為企業(yè)和資本指明了市場的路徑。整個十二五期間，物流業(yè)將處于轉型階段，由以前單一地運輸服務將轉變?yōu)橐惑w化服務的現(xiàn)代物流產(chǎn)業(yè)。 本文以JT貨代公司為研究對象，JT公司經(jīng)歷了中國經(jīng)濟發(fā)展的黃金時期，目前處于轉型的瓶頸階段，比較具有代表性。本文首先闡明了研究的背景，目的和意義，然后對貨代的概念及國內(nèi)外先進的做法進行了大體的介紹，以指明供應鏈物流發(fā)展的大體方向。其次對JT公司進行了分析，從現(xiàn)行狀況，內(nèi)外部環(huán)境，及轉型時的市場細分，目標市場選定和定位等角度展開。在其中借簽了戰(zhàn)略相關理論：SWOT分析，STP分析等工具，從內(nèi)部環(huán)境和外部環(huán)境比較全面的進行了剖析，，指明JT貨代公司轉型的方向所在，并在最后提出了建議。
[Abstract]:With the development of economic globalization, China has rapidly become an important member of the world economic integration in the ten years from 2000 to 2010 and plays an important role.Driven by China's export growth economy, the logistics, information and real economy has developed rapidly.The development of service industry is related to the transformation of economic mode and the adjustment of economic structure, which is beneficial to maintain the sustainable growth of economy. It is the manifestation of system reform and market opening, and is also the symbol of the continuous improvement of socialism.Logistics industry also belongs to the category of service industry. The 12th Five-Year Plan for the Development of Service Industry indicates the direction of solving our backward service industry and unbalanced economic structure, as well as the market path for enterprises and capital.During the 12th Five-Year Plan period, the logistics industry will be in a transitional stage, from a single transportation service to a modern logistics industry of integrated services.This paper takes JT Freight forwarding Company as the research object, JT Company has experienced the golden period of China's economic development, and is in the bottleneck stage of transformation at present, which is more representative.This paper first expounds the background, purpose and significance of the research, and then gives a general introduction to the concept of freight forwarding and advanced practices at home and abroad in order to point out the general direction of the development of supply chain logistics.Secondly, JT Company is analyzed from the current situation, internal and external environment, market segmentation, target market selection and positioning.With the help of the relevant strategic theory: SWOT analysis and STP analysis, this paper analyzes the internal and external environment comprehensively, points out the direction of the transformation of JT freight forwarding company, and puts forward some suggestions at the end.
【學位授予單位】：河北工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F259.23

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本文編號：1713583