本文選題：產(chǎn)品創(chuàng)新　切入點：產(chǎn)品創(chuàng)新戰(zhàn)略　出處：《中國科學(xué)院大學(xué)(中國科學(xué)院工程管理與信息技術(shù)學(xué)院)》2017年碩士論文

【摘要】：電子商務(wù)作為當前社會發(fā)展的主力行業(yè),已經(jīng)對社會經(jīng)濟發(fā)展起到了重要的推動作用,從事電子商務(wù)的企業(yè)也是數(shù)不勝數(shù)。但是伴隨著電子商務(wù)行業(yè)進入企業(yè)的增多,企業(yè)之間的競爭壓力也越來越大,所以產(chǎn)品創(chuàng)新已經(jīng)成為各企業(yè)增強企業(yè)競爭力的共識。那么如何在當前的電子商務(wù)行業(yè)利用產(chǎn)品創(chuàng)新來實現(xiàn)企業(yè)的可持續(xù)發(fā)展是本文重點討論的話題。本文主要從產(chǎn)品創(chuàng)新戰(zhàn)略的角度,介紹KL公司如何在一定的內(nèi)外環(huán)境條件下,利用產(chǎn)品創(chuàng)新的思想,開創(chuàng)了新的產(chǎn)品發(fā)展思路。本文在搜集和查閱大量資料數(shù)據(jù)的基礎(chǔ)上,對KL公司的產(chǎn)品創(chuàng)新戰(zhàn)略進行了分析研究,完成的主要工作如下:(1)通過對KL公司當前的產(chǎn)品現(xiàn)狀進行了梳理,并指出了KL公司當前產(chǎn)品存在的主要問題。(2)采用SWOT方法對KL公司的產(chǎn)品戰(zhàn)略環(huán)境進行分析,分別從KL公司產(chǎn)品外部環(huán)境、內(nèi)部環(huán)境進行了綜合分析,然后通過SWOT分析法分析出KL公司當前的優(yōu)勢、劣勢、機會和威脅。(3)采用SWOT-AHP模型對KL公司的產(chǎn)品創(chuàng)新戰(zhàn)略進行選擇,最終選擇了差異型產(chǎn)品創(chuàng)新戰(zhàn)略。然后通過現(xiàn)有產(chǎn)品創(chuàng)新和創(chuàng)新產(chǎn)品進入新業(yè)務(wù)領(lǐng)域來進行KL公司產(chǎn)品創(chuàng)新戰(zhàn)略實施。最后對KL公司如何進行產(chǎn)品創(chuàng)新戰(zhàn)略實施提供了實施建議。(4)分別從現(xiàn)有產(chǎn)品創(chuàng)新實施效果和業(yè)務(wù)創(chuàng)新型產(chǎn)品實施效果兩個層面上對KL公司的產(chǎn)品創(chuàng)新戰(zhàn)略實施效果進行評價,最終通過B項目評價了KL公司的產(chǎn)品創(chuàng)新戰(zhàn)略實施效果。本文以KL公司的產(chǎn)品創(chuàng)新戰(zhàn)略為研究對象,通過對KL公司的產(chǎn)品創(chuàng)新戰(zhàn)略進行研究,為KL公司現(xiàn)在和后續(xù)產(chǎn)品創(chuàng)新提供戰(zhàn)略理論依據(jù),并對KL公司的電子商務(wù)產(chǎn)品創(chuàng)新戰(zhàn)略實施效果進行評價。希望以此推進KL公司的電子商務(wù)產(chǎn)品創(chuàng)新戰(zhàn)略發(fā)展,并借此推動KL公司未來更好的發(fā)展。
[Abstract]:As the main industry of the current social development, electronic commerce has played an important role in promoting the social and economic development, and the number of enterprises engaged in electronic commerce is also innumerable. But with the increase of the number of enterprises entering the electronic commerce industry, The pressure of competition among enterprises is also increasing. Therefore, product innovation has become the consensus of enterprises to enhance the competitiveness of enterprises. So how to use product innovation in the current e-commerce industry to achieve the sustainable development of enterprises is the main topic discussed in this paper. From the perspective of product innovation strategy, This paper introduces how KL Company creates a new way of product development under certain internal and external environment conditions, using the idea of product innovation. This paper is based on collecting and consulting a large amount of data. The product innovation strategy of KL Company is analyzed and studied. The main work accomplished is as follows: 1) by combing the current product situation of KL Company, This paper also points out the main problems existing in KL Company's current products. It uses SWOT method to analyze the product strategic environment of KL Company, and analyzes the external environment and internal environment of KL Company's products synthetically from the point of view of KL Company's external environment and internal environment. Then through the SWOT analysis to analyze the current strengths, weaknesses, opportunities and threats of KL. 3) using the SWOT-AHP model to select the KL company's product innovation strategy. Finally, we choose the differentiated product innovation strategy. Then through the existing product innovation and innovation products into the new business field to carry out the KL product innovation strategy implementation. Finally, how to carry out the product innovation strategy implementation of KL company. The implementation suggestion. 4) respectively from the existing product innovation implementation effect and the business innovation product implementation effect two levels to KL company product innovation strategy implementation effect evaluation, Finally, the effect of product innovation strategy of KL Company is evaluated by B project. This paper takes the product innovation strategy of KL Company as the research object, and studies the product innovation strategy of KL Company through the research on the product innovation strategy of KL Company. This paper provides a strategic theoretical basis for KL's current and subsequent product innovation, and evaluates the effect of the implementation of KL's e-commerce product innovation strategy. It is hoped that this will promote the development of KL's e-commerce product innovation strategy. And in order to promote the future KL company better development.
【學(xué)位授予單位】：中國科學(xué)院大學(xué)(中國科學(xué)院工程管理與信息技術(shù)學(xué)院)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F273.1

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