本文選題：戰(zhàn)略管理　切入點：競爭戰(zhàn)略　出處：《河北工業(yè)大學》2014年碩士論文

【摘要】：江蘇錦禾高新科技股份有限公司的主打產品為秸稈塑料，該產品利用國家專利技術，把秸稈變廢為寶，解決困擾國家多年的農作物秸稈等廢棄物的出路問題，并降低了塑料產品的成本，改善了材料的可降解性，減輕了環(huán)境的負擔。該產品性能與傳統(tǒng)塑料相當，其密度、強度等性能指數均優(yōu)于傳統(tǒng)塑料，可廣泛應用于日用品、一次性酒店用品和園藝用品、水利、建材等領域。 作為傳統(tǒng)塑料的替代品，秸稈塑料雖然具有各種政策性利好消息和種種優(yōu)勢，但由于成熟供應鏈形成的固有習慣和利益鏈條、人們接受新事物的程度、節(jié)能環(huán)保的法不責眾和制度性缺陷等諸多因素，一直難以形成規(guī)�；a。錦禾公司由此陷入了中小型科技企業(yè)面臨的普遍性困境。 錦禾公司如何盡快擺脫困境，將這一利國利民、前景廣闊的產品形成規(guī)�；N售，成為一個亟待解決的難題。實踐證明，只有制定清晰的戰(zhàn)略，并認真執(zhí)行，才能切實解決公司的生存與發(fā)展問題。本論文根據公司實際，就公司的戰(zhàn)略進行研究和探討，并盡可能為公司設計出可行的戰(zhàn)略。 首先，本文基于戰(zhàn)略管理理論，對該公司現狀進行了分析，指出公司戰(zhàn)略設計的必要性。 其次，，本文分析了公司所處的內部、外部環(huán)境，并綜合利用PEST（+R）分析方法、波特五力模型分析方法、SWOT分析方法等方法，進行理論和實際相結合的探討。 再次，本文根據內、外部環(huán)境分析的情況，對公司戰(zhàn)略進行了分析與設計，確定公司的戰(zhàn)略基礎構成要素，確定公司采取何種競爭戰(zhàn)略和成長戰(zhàn)略。 最后，本文對公司的戰(zhàn)略實施保障提出一系列可行的建議。 本文不僅對錦禾公司的發(fā)展具有實際指導性，且對同類企業(yè)和眾多中小型科技公司的發(fā)展亦具有一定的參考意義。
[Abstract]:The main product of Jiangsu Jinhe High-tech Co., Ltd. is straw plastics. This product uses the national patent technology to turn straw into a treasure, to solve the problem of the way out of crop straw and other wastes that have plagued the country for many years. It also reduces the cost of plastic products, improves the degradability of materials and lightens the burden on the environment. The properties of the products are comparable to those of traditional plastics, and their density and strength indices are superior to those of traditional plastics, so they can be widely used in daily necessities. Disposable hotel supplies and gardening supplies, water conservancy, building materials and other fields. As a substitute for traditional plastics, straw plastics have a variety of policy good news and advantages, but due to the mature supply chain formed by the inherent habits and interest chain, people accept the degree of new things. Many factors, such as energy saving and environmental protection law and institutional defects, have been difficult to form large-scale production, and Jinhe Company has thus fallen into the general dilemma faced by small and medium-sized science and technology enterprises. How to get rid of the predicament as soon as possible, and form a large-scale sale of this product, which is beneficial to the country and benefit the people and has broad prospects, has become a difficult problem to be solved urgently. Practice has proved that only by formulating a clear strategy and conscientiously implementing it, According to the actual situation of the company, this paper studies and discusses the strategy of the company, and designs the feasible strategy for the company as far as possible. Firstly, based on the theory of strategic management, this paper analyzes the present situation of the company and points out the necessity of its strategic design. Secondly, this paper analyzes the internal and external environment of the company, and makes comprehensive use of pest (RV) analysis method, Porter's five-force model analysis method and SWOT analysis method to discuss the combination of theory and practice. Thirdly, according to the analysis of internal and external environment, this paper analyzes and designs the company's strategy, determines the basic elements of the company's strategy, and determines the competitive strategy and growth strategy adopted by the company. Finally, this article puts forward a series of feasible suggestions to the company's strategy implementation guarantee. This paper not only has practical guidance to the development of Jinhe Company, but also has certain reference significance to the development of similar enterprises and many small and medium-sized technology companies.
【學位授予單位】：河北工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F272;F276.44

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相關期刊論文 前1條

1 伯章;;生物塑料的發(fā)展前景[J];國外塑料;2011年11期

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