本文選題：社區(qū)健康服務(wù)營銷　切入點：綠色醫(yī)藥供應(yīng)鏈　出處：《醫(yī)藥導(dǎo)報》2013年01期 　論文類型：期刊論文

【摘要】：該文介紹了社區(qū)健康服務(wù)營銷、綠色醫(yī)藥供應(yīng)鏈的概念,分析了醫(yī)藥企業(yè)如何在社區(qū)健康服務(wù)營銷中實現(xiàn)綠色醫(yī)藥供應(yīng)鏈,包括醫(yī)藥企業(yè)通過服務(wù)社區(qū)居民了解需求提高研發(fā)、生產(chǎn)和流通效率,通過健康用藥宣傳杜絕過度營銷,通過科學(xué)回收過期藥品完善醫(yī)藥供應(yīng)鏈,最后探討了企業(yè)追蹤社區(qū)居民藥品使用和過期回收藥品的方式方法。
[Abstract]:This paper introduces the concept of community health service marketing and green medicine supply chain, and analyzes how to realize the green medicine supply chain in community health service marketing, including the pharmaceutical enterprise to improve the research and development by serving the community residents to understand the demand. The production and circulation efficiency, the prevention of excessive marketing through the propaganda of healthy drug use, and the improvement of pharmaceutical supply chain through scientific recovery of expired drugs. Finally, the ways and means for enterprises to track the use of community residents' drugs and the overdue drugs are discussed.
【作者單位】： 湖北中醫(yī)藥大學(xué)管理學(xué)院市場營銷教研室;
【分類號】：R197.1
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本文編號：1618083