本文選題：供應(yīng)鏈價(jià)值　切入點(diǎn)：新產(chǎn)消合一　出處：《山東大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：經(jīng)濟(jì)全球化與市場(chǎng)全球化推動(dòng)產(chǎn)業(yè)分工在全球構(gòu)建新格局,新的競(jìng)爭(zhēng)態(tài)勢(shì)的一個(gè)突出特點(diǎn)表現(xiàn)為不再僅限于企業(yè)與企業(yè)之間,而是擴(kuò)展到了供應(yīng)鏈與供應(yīng)鏈之間。供應(yīng)鏈成為市場(chǎng)競(jìng)爭(zhēng)的主體,企業(yè)要生存發(fā)展就必須高效地進(jìn)行供應(yīng)鏈管理,全面優(yōu)化其供應(yīng)鏈體系。供應(yīng)鏈管理的目標(biāo)是多樣化的,包括提高效率、降低庫(kù)存、縮短交貨周期、減少成本、增加價(jià)值量等等,其中,增加價(jià)值量這一目標(biāo)涵蓋了其他所有目標(biāo),具有更重要的意義,因此企業(yè)實(shí)施供應(yīng)鏈管理的最終目標(biāo)可視為追求供應(yīng)鏈的最大價(jià)值。目前已有的針對(duì)供應(yīng)鏈價(jià)值創(chuàng)造問題的相關(guān)研究,大多單純地研究了企業(yè)聯(lián)盟在價(jià)值創(chuàng)造過程中的作用,而沒有將消費(fèi)者納入價(jià)值創(chuàng)造過程中去。實(shí)際上,消費(fèi)者作為供應(yīng)鏈的重要組成部分,是供應(yīng)鏈的唯一出口,對(duì)整個(gè)供應(yīng)鏈的價(jià)值創(chuàng)造過程具有非常重要的反饋和促進(jìn)功效。 本文綜合運(yùn)用系統(tǒng)分析、定性和定量相結(jié)合、Shapley值法等方法,基于新產(chǎn)消合一理念,對(duì)供應(yīng)鏈價(jià)值創(chuàng)造問題展開研究。首先闡述了新產(chǎn)消合一理念,并基于該理念從企業(yè)自身、企業(yè)間協(xié)同、企業(yè)聯(lián)盟與消費(fèi)者間和諧三個(gè)方面對(duì)供應(yīng)鏈的價(jià)值創(chuàng)造理論進(jìn)行了研究；其次本文構(gòu)建了基于新產(chǎn)消合一理念的供應(yīng)鏈價(jià)值創(chuàng)造模型,就供應(yīng)鏈的總價(jià)值、企業(yè)聯(lián)盟的價(jià)值以及消費(fèi)者的價(jià)值等問題進(jìn)行了討論；最后基于新理念對(duì)供應(yīng)鏈的價(jià)值分配問題進(jìn)行了研究,給出了供應(yīng)鏈價(jià)值分配的影響因素,利用Shapley值法構(gòu)建供應(yīng)鏈價(jià)值分配模型,并根據(jù)修正因素對(duì)原始的Shapley值進(jìn)行修正。 本文的研究結(jié)果顯示,新產(chǎn)消合一理念下,消費(fèi)者參與到供應(yīng)鏈的價(jià)值創(chuàng)造過程中與企業(yè)聯(lián)盟相互協(xié)作共同創(chuàng)造價(jià)值,如果消費(fèi)者的消費(fèi)行為是理性的,則供應(yīng)鏈的總價(jià)值、企業(yè)聯(lián)盟的價(jià)值和消費(fèi)者的價(jià)值都會(huì)增加,并且合理的價(jià)值分配機(jī)制有利于保障價(jià)值創(chuàng)造活動(dòng)繼續(xù)順利進(jìn)行。 本文的創(chuàng)新點(diǎn)主要包括： 1.在新產(chǎn)消合一理念下,從企業(yè)自身、企業(yè)間協(xié)同及企業(yè)聯(lián)盟與消費(fèi)者間和諧等三個(gè)維度全面完整地分析供應(yīng)鏈的價(jià)值創(chuàng)造過程,并與原有目標(biāo)導(dǎo)向下的供應(yīng)鏈價(jià)值創(chuàng)造進(jìn)行比對(duì),真正地體現(xiàn)了消費(fèi)者在整個(gè)供應(yīng)鏈的價(jià)值創(chuàng)造過程中所起到的反饋和促進(jìn)作用,建立起供應(yīng)鏈價(jià)值創(chuàng)造的系統(tǒng)分析框架。 2.借助數(shù)理分析工具,構(gòu)建起供應(yīng)鏈價(jià)值創(chuàng)造和分配的數(shù)理分析模型,借此具體地揭示出供應(yīng)鏈的價(jià)值創(chuàng)造和價(jià)值分配過程,以期為企業(yè)聯(lián)盟在激烈的競(jìng)爭(zhēng)中尋求高效的應(yīng)對(duì)策略、獲取競(jìng)爭(zhēng)優(yōu)勢(shì)提供理論支撐。
[Abstract]:Economic globalization and market globalization promote the division of labor in the world to construct a new pattern. A prominent feature of the new competitive situation is that it is no longer confined to enterprises. The supply chain has become the main body of market competition. In order to survive and develop, enterprises must carry out supply chain management efficiently and optimize their supply chain system in an all-round way. The goal of supply chain management is diversified. These include efficiency gains, lower inventories, shorter delivery cycles, reduced costs, increased value, and so on, in which the goal of increasing value covers all other objectives and is of greater importance. Therefore, the ultimate goal of enterprise implementing supply chain management can be regarded as the pursuit of the maximum value of supply chain. At present, most of the related researches on supply chain value creation have simply studied the role of enterprise alliance in the process of value creation. In fact, as an important part of the supply chain, consumer is the only export of the supply chain, which has a very important feedback and promotion effect on the value creation process of the whole supply chain. In this paper, we use the methods of system analysis, qualitative analysis and quantitative analysis to study the value creation of supply chain based on the new concept of integration of production and consumption. First, this paper expounds the new concept of integration of production and consumption, and based on this concept from the enterprise itself, This paper studies the theory of value creation in supply chain from three aspects: cooperation among enterprises, harmony between enterprise alliance and consumers. Secondly, this paper constructs a supply chain value creation model based on the concept of new production and consumption, and discusses the total value of supply chain. The value of enterprise alliance and the value of consumers are discussed. Finally, the value distribution of supply chain is studied based on the new concept, and the influencing factors of value distribution in supply chain are given. The supply chain value distribution model is constructed by using Shapley value method, and the original Shapley value is modified according to the correction factors. The results of this paper show that under the new concept of integration of production and consumption, consumers participate in the process of value creation in the supply chain and cooperate with the enterprise alliance to create value. If the consumer's consumption behavior is rational, the total value of the supply chain can be achieved. The value of the enterprise alliance and the value of the consumer will increase, and the reasonable value distribution mechanism will help to ensure that the value creation activities continue smoothly. The innovations of this paper include:. 1. Under the new concept of integration of production and consumption, the value creation process of supply chain is analyzed from three dimensions: enterprise itself, cooperation among enterprises and harmony between enterprise alliance and consumers. Compared with the original goal oriented supply chain value creation, it truly reflects the feedback and promotion role of consumers in the whole supply chain value creation process, and establishes the system analysis framework of supply chain value creation. 2. With the help of mathematical analysis tools, the mathematical analysis model of value creation and distribution in supply chain is constructed, and the process of value creation and value distribution in supply chain is revealed concretely. The aim is to provide theoretical support for enterprise alliance to seek efficient coping strategy and gain competitive advantage in the fierce competition.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F274

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