本文關(guān)鍵詞： 美特斯邦威 存貨管理 存貨積壓　出處：《遼寧大學(xué)》2014年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：本文采取案例研究的形式，從美特斯邦威2008年上市以來(lái)到2012年時(shí)發(fā)生的一些有關(guān)存貨管理問(wèn)題的事件出發(fā)，包括公司內(nèi)部制定不合理的存貨增長(zhǎng)目標(biāo)致使存貨積壓，為消減庫(kù)存、加速存貨周轉(zhuǎn)，美邦一面在直營(yíng)店大打折扣戰(zhàn)，另一方面對(duì)加盟商渠道，則不顧加盟商的利益，以強(qiáng)制性的合同條款的規(guī)定，轉(zhuǎn)移自身存貨壓力，一定程度上破壞了存貨供應(yīng)鏈的協(xié)作關(guān)系，以存貨管理相關(guān)理論為依據(jù)，由現(xiàn)象揭示美邦的存貨管理問(wèn)題。接下來(lái)進(jìn)行存貨管理問(wèn)題原因分析，本文主要從存貨管理模式方面進(jìn)行闡述，美特斯邦威是我國(guó)目前少數(shù)嘗試實(shí)施供應(yīng)鏈存貨管理思想的服裝企業(yè)之一，但從現(xiàn)實(shí)情況來(lái)看，美邦離真正貫徹這種存貨管理模式的思想還有很大距離。美邦與國(guó)內(nèi)大多數(shù)實(shí)施“直營(yíng)+加盟”復(fù)合型銷(xiāo)售渠道的服裝企業(yè)一樣，對(duì)加盟商采用傳統(tǒng)訂貨會(huì)存貨管理模式，這是一種近乎沒(méi)有存貨需求預(yù)測(cè)的存貨管理方法，而美邦超過(guò)多半的訂單來(lái)自于供應(yīng)鏈下游的加盟商，美邦對(duì)加盟商又有訂單指標(biāo)的要求，使得加盟商無(wú)法完全按照市場(chǎng)需求下訂單，加之加盟商存貨需求預(yù)測(cè)的能力有限，美邦的這一存貨管理方法實(shí)際上破壞了市場(chǎng)信息自由反饋的流程，美邦不能及時(shí)獲得有效的市場(chǎng)信息，導(dǎo)致存貨需求牛鞭效應(yīng)的發(fā)生，此外，這種存貨管理方式也不利于供應(yīng)鏈參與方之間協(xié)作關(guān)系的建設(shè)和維護(hù)，加盟商的利益遭到忽視。問(wèn)題原因分析的第二點(diǎn)從存貨管理的績(jī)效評(píng)價(jià)方法入手分析，美邦主要以片面的財(cái)務(wù)指標(biāo)為評(píng)價(jià)方式，難以全面、及時(shí)、正確地認(rèn)識(shí)自身存貨管理存在的問(wèn)題，使得該問(wèn)題日益嚴(yán)重，積累到一定程度后才受到管理者的重視。最后分析存貨管理的市場(chǎng)風(fēng)險(xiǎn)因素，這是造成美邦存貨管理問(wèn)題的客觀原因。本文最后一部分在考慮美邦的存貨管理問(wèn)題，及問(wèn)題原因分析的基礎(chǔ)上，提出相應(yīng)改善存貨管理的建議，包括改善存貨管理模式，主要從供應(yīng)鏈存貨管理思想出發(fā)，深化協(xié)同式存貨管理理念，結(jié)合實(shí)際恰當(dāng)?shù)貞?yīng)用聯(lián)合庫(kù)存管理理念；實(shí)施多方面存貨管理績(jī)效評(píng)價(jià)方法，財(cái)務(wù)指標(biāo)與非財(cái)務(wù)指標(biāo)相結(jié)合應(yīng)用，并加強(qiáng)對(duì)存貨管理供應(yīng)鏈整體的評(píng)價(jià)，以使美邦能及時(shí)發(fā)現(xiàn)存貨管理問(wèn)題，更好地改善存貨管理；加強(qiáng)存貨控制，主要從存貨成本單價(jià)控制和訂單控制兩方面，通過(guò)平衡各種成本，使存貨管理產(chǎn)生的總費(fèi)用減少到最低程度，控制市場(chǎng)風(fēng)險(xiǎn)帶來(lái)的損失，，進(jìn)而使企業(yè)獲得更多利潤(rùn)，實(shí)現(xiàn)存貨管理的最終目標(biāo)，與此同時(shí)也從側(cè)面起到改善美邦存貨管理問(wèn)題的作用效果。 隨著科技的進(jìn)步和經(jīng)濟(jì)的發(fā)展，進(jìn)入21世紀(jì)以后，服裝企業(yè)所面臨的競(jìng)爭(zhēng)環(huán)境已經(jīng)發(fā)生了重大的變化，對(duì)一家需要快速進(jìn)行市場(chǎng)反應(yīng)的服裝企業(yè)來(lái)說(shuō)，擁有一套先進(jìn)的存貨管理理念，包括適應(yīng)企業(yè)發(fā)展的存貨管理模式，及相應(yīng)的存貨管理評(píng)價(jià)方法等，是極其必要的。希望通過(guò)本案例分析，不僅對(duì)美特斯邦威認(rèn)識(shí)和改善自身的存貨管理問(wèn)題有所幫助，也能對(duì)國(guó)內(nèi)同樣采用復(fù)合型銷(xiāo)售渠道的同類(lèi)型服裝企業(yè)的存貨管理問(wèn)題，提供相關(guān)借鑒。
[Abstract]:This paper adopts the form of case study, some relevant problems of the inventory management to 2012 from Metersbonwe since 2008 listed events, including internal set unreasonable inventory growth target in stock, to reduce inventory, accelerate inventory turnover, while stores discount and Smith Barney, on the other hand, the franchisee channels then, regardless of the interests of franchisees, to contract mandatory, transfer their own inventory pressure, to a certain extent undermined the cooperative relationship of supply chain inventory, inventory management theory as the basis, the inventory management problems revealed by the Smith Barney phenomenon. The paper analyses the reasons of inventory management problems, this article mainly elaborates the inventory management mode, Metersbonwe is currently in China a few attempts to implement supply chain inventory management thought clothing enterprises, but from now The real situation, America there is a great distance from the real implementation of the inventory management mode of thought. Smith Barney with most of the domestic implementation of "direct + join compound sales channels of the clothing enterprise, to join the traditional ordering inventory management model, which is a kind of almost no inventory management method of inventory demand forecast. While Barney orders from more than half the supply chain downstream of the franchisee, and orders the requirements of Smith Barney to join, make the franchisee can not be completely in accordance with market demand under the orders, coupled with the ability to join business inventory demand forecasting, the inventory management method in the destruction of the market process of Smith Barney, the freedom of information feedback Smith Barney, can not get timely and effective market information, resulting in inventory demand of the bullwhip effect, in addition, the inventory management mode is not conducive to the participants of the supply chain The construction of cooperation relationship and maintain the interests of franchisees were ignored. The cause of the problem analysis of second points from the performance evaluation methods of inventory management are analyzed, the Smith Barney mainlyfinancial indicators for one-sided evaluation methods, it is difficult to fully and timely, correct understanding of the existence of their own inventory management problems, the increasingly serious problem of accumulation to a certain extent after the managers' attention. The final analysis of the market risk factors of inventory management, this is the objective cause of Smith Barney inventory management problems of the last part of this paper. Considering the inventory management problem of Smith Barney, analyzing the reason of the problem and put forward the corresponding improvement suggestions, including inventory management, inventory management model, mainly from the supply chain inventory management theory, deepen collaborative inventory management concept, combined with the actual joint inventory management application properly; the implementation of multi Face the inventory management performance evaluation method, financial index and non-financial indicators combined with the application, and to strengthen the evaluation of the inventory management of the whole supply chain, so that can find the Smith Barney inventory management, improve inventory management; strengthen inventory control, mainly from the two aspects of inventory cost control and price control orders, by balancing the various cost the total cost of inventory management, reduce the production to the lowest level, control the market risk of losses, thereby enabling enterprises to get more profits, to achieve the ultimate goal of inventory management at the same time, also from the side to improve the effect of Smith Barney stock management problem.
With the development of technology and economy, after entering twenty-first Century, garment enterprises are facing competitive environment has undergone major changes, rapid response of the market to a garment enterprises, has a set of advanced inventory management concept, adapt to the development of enterprises including inventory management, inventory management and the corresponding the evaluation method, is extremely necessary. Hope that through this case analysis, not only help to understand and improve the inventory management problem of Metersbonwe itself, but also for the domestic problems of the inventory management also uses the same type of garment enterprises compound sales channels, to provide relevant reference.

【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F274;F426.86

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