本文關(guān)鍵詞： 直銷 供應(yīng)鏈 訂單管理 外包 供應(yīng)鏈管理 供應(yīng)商管理　出處：《天津大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：直銷是我國近年逐漸興起的一種營銷方式，在世界很多國家，直銷模式在整個銷售市場占有舉足輕重的地位。從20實際90年代，國外直銷理念在國內(nèi)登陸后，國內(nèi)外眾多直銷企業(yè)迅速發(fā)展并盛行。如今中國直銷行業(yè)在國內(nèi)已經(jīng)歷了將近30個年頭，，部分合乎規(guī)則的企業(yè)已經(jīng)變成航母級的企業(yè)。但隨著企業(yè)的快速發(fā)展，因直銷的銷售特點及中國企業(yè)對于供應(yīng)鏈管理的欠缺，導(dǎo)致很多直銷企業(yè)出現(xiàn)了庫存過高，生產(chǎn)成本居高不下等問題。 本文以供應(yīng)鏈管理理論為指導(dǎo)，分析了直銷市場的發(fā)展?jié)摿�，以及供�?yīng)鏈管理在直銷企業(yè)的重要作用。結(jié)合天獅集團供應(yīng)鏈管理的工作經(jīng)驗，系統(tǒng)分析了公司供應(yīng)鏈管理存在的問題，并具體就訂單管理、OEM的選擇、供應(yīng)商的管理和庫存管理幾個方面提出了相應(yīng)的解決方案和改善建議，以推動本企業(yè)的供應(yīng)鏈層面的自我提升和完善。這些工作的實施，為公司帶來了顯著的經(jīng)濟效益，使公司部分資材的采購成本持續(xù)降低，到貨及時率和一檢合格率不斷提高。論文的研究成果為直銷企業(yè)通過供應(yīng)鏈管理提高競爭力提供了可供借鑒的理論指導(dǎo)。
[Abstract]:Direct selling is a kind of marketing method which is rising gradually in our country in recent years. In many countries of the world, direct selling mode occupies a pivotal position in the whole sales market. After the foreign direct selling concept landed at home and abroad, many direct selling enterprises at home and abroad developed rapidly and prevailed. Nowadays, China's direct selling industry has experienced nearly 30 years in China. Some regular enterprises have become aircraft carrier class enterprises. But with the rapid development of enterprises, because of the sales characteristics of direct sales and the lack of supply chain management in Chinese enterprises. As a result, many direct-selling enterprises have high inventory, high production costs and other problems. Under the guidance of supply chain management theory, this paper analyzes the development potential of direct selling market and the important role of supply chain management in direct selling enterprises, combined with the working experience of supply chain management in Tianshi Group. This paper systematically analyzes the problems existing in the supply chain management of the company, and puts forward the corresponding solutions and improvement suggestions on the selection of OEM for order management, the management of suppliers and inventory management. In order to promote the self-improvement and perfection of the supply chain, the implementation of these work has brought significant economic benefits to the company, and the purchasing cost of some materials has been continuously reduced. The research results of this paper provide theoretical guidance for direct selling enterprises to improve their competitiveness through supply chain management.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F274

【參考文獻】

相關(guān)期刊論文 前4條

1 經(jīng)靜波;;基于供應(yīng)鏈管理環(huán)境下的物流管理[J];經(jīng)營管理者;2009年04期

2 王愛虎;;物流與供應(yīng)鏈管理的國內(nèi)外發(fā)展現(xiàn)狀評述[J];華南理工大學(xué)學(xué)報(社會科學(xué)版);2009年02期

3 張學(xué)志,陳功玉;電子行業(yè)的供應(yīng)商評價與選擇策略[J];經(jīng)濟與管理;2005年09期

4 陳穎;;論企業(yè)成本核算存在的問題與解決辦法[J];China's Foreign Trade;2011年22期

本文編號：1463576